by George Sotiropoulos | Oct 17, 2023 | Business Value, Scaling the Business
About your business.Your pricing communicates a great deal about how you feel about what you provide and now special it is.If you price too cheap… your quality is called into question..Price too high.. your grasp of reality.But ultimately your pricing should serve one...
by George Sotiropoulos | Oct 16, 2023 | Business Value, Scaling the Business
“Give a man a fish and he will eat for a day.”“Teach a man how to fish and he can eat for a lifetime”“Teach a man how to price the fish.. and he can retire on a golf course…”Okay I made up the last part but it’s true.Let me give you an example.Pete came to me...
by George Sotiropoulos | Oct 13, 2023 | Business Value
“Why am I paying for 10 minutes of work?”“Well.. would you rather me put the rotten tooth back in and take 3 hours to relieve you of your pain?”“Yes do so! I need to know I paid for 3 hours!”Ridiculous?And yet how many times have you had a client or prospect balk at...
by George Sotiropoulos | Oct 12, 2023 | Business Value
“Knowing what I know now…. I would have happily paid double…”Being able to say and believe that is a great feeling.Because it means you accomplished a big milestone, tackled a big challenge, solved an insurmountable problem.Is it luck?No…It comes from applying what...
by George Sotiropoulos | Oct 10, 2023 | Business Value
“Rats came up from the canal, fed on the plentiful corpses, and multiplied exceedingly… When he turned in that night he heard a scuffling, shone his torch on the bed, and found two rats on his blanket tussling for the possession of a severed hand.”– Capt. Robert...
