James runs a mid-sized 20-person accounting practice focused on Tax, audit, advisory, and bookkeeping. Last month he was in a pitch meeting with a logistics
Tony runs a 12-person engineering services firm. Started out doing MEP design for commercial fit-outs and was genuinely excellent at it. Then a client asked
Sarah runs a marketing consultancy. Eight staff. Decent client list. She wins almost every proposal she submits and she’s proud of that number. Tells people
BOOM. That shot me upright in bed. 2 am on the clock. Was the bedroom actually shaking or did I dream that part? Couldn’t tell…
There’s an old Allstate commercial. “You’re in good hands with Allstate.” A simple reassuring message to stop worrying because someone has your back. Now ask
Marcus runs a managed IT services company. Fifteen staff. Thursday afternoon he shut his laptop at two, drove to his daughter’s school, and grabbed a
A business owner wants $10 million for his company. The buyer comes back at $5 million. The seller says the business has more in it.
I was making an introduction recently between an investor and a logistics company that could be a good fit for his portfolio. Before the meeting,
After a presentation I gave recently on the four key questions every investor asks before putting money into a business, an older gentleman approached me.
If you’ve seen The Founder, you already know the gut punch. Dick and Mac McDonald built something extraordinary. A kitchen that ran like a machine.
If you’re reading this from Dubai, Abu Dhabi or anywhere in the region right now then you already know… The last couple of weeks have
Took the girls to the park this morning. Getting them some exercise. After playing ball they wanted to run and for me to time them.
My friend is stranded outside the country His grown-up children are still here in Dubai. Desperately he wants to get back here…while I’m looking how
Saturday was the deadline to become a lifetime pioneer member of Fall in Love with your Business Again. Saturday, I had set aside all day
Wednesday I told you about Scott who was hustling hard on a newer business and doing everything himself. When I mentioned building an exit-ready business
“Therefore everyone who hears these words of mine and puts them into practice is like a wise man who built his house on the rock.
This week, police in North Carolina found Michele Hundley Smith alive and well. She’d been missing since December 2001. Left home to go Christmas shopping
In The Shawshank Redemption, Andy Dufrense didn’t wait until he was “ready” for his exit. When he picked up that rock hammer for the first
His name was Robert. Engineering consultancy. Fifteen years in business. Solid revenue. Good clients. Respected in his industry. On paper, worth north of $2 million.
One of my first clients was proud of his spreadsheet. Massive thing. Hundreds of tabs. Colour-coded. Formulas nested inside formulas. He’d built the entire accounting
“My customers are different.” “My employees wouldn’t respond to that.” “My industry doesn’t work that way.” BS I hear these lines constantly. From owners in
A friend of mine owns a construction company. Every time I see him, he looks like he’s been dragged through a hedge backwards. Bloodshot eyes.
I once had a potential client who ran a logistics company. Smart guy. Built the thing from nothing. Knew every truck, every driver, every client
This week I told you two stories. The first was a man who threw a chair across a Greek café, danced a warrior dance, and
That’s how the conversation started. No excitement. No ambition. Just a man who’d spent years building a technology business and was ready to be done
This week I’ve been telling you about a friend who turned down an 8-figure offer for his business that happened to be seven times bigger
Yesterday I told you about a tiny café in a Greek village. A three-piece band. A warrior dance. A chair thrown across the room. After
The café was tiny. Packed wall to wall. The kind of place you’d walk past and never notice if you didn’t know it was there.
I was with a business owner while he took a Zoom call from Greece. Everyone else has the usual fake backgrounds. Blurred offices. Corporate bookshelves
He opened the offer And felt sick.
There was a digit missing.
And when the broker explained why—it was a punch to the throat.
Not a finance issue.
Not a recession.
Just one painful truth:
If you’ve ever wondered what your company’s really worth…
This story might sting.
He spent three decades building it.
When it was finally time to walk away… no one wanted it.
He made one fatal mistake—one that 7-figure founders make every day without realizing it.
The worst part?
He didn’t even see it coming.
This isn’t a story about business.
It’s about the blind spot that kills exits before they even start.
He built the company.
Closed the biggest deal of his life.
Finally made it.
But instead of celebration, he got silence.
Cold dinners. Missed memories.
And one question from his daughter that nearly broke him.
This isn’t about revenue.
It’s about what success costs when you build it wrong.
I wrote this for the founder who thought the grind would end—but it didn’t.
It just got worse.
Most business owners don’t realize it…
But there’s a silent shift that happens somewhere between year 3 and year 10.
It doesn’t show up on the P&L.
It doesn’t get mentioned in strategy sessions.
But it kills freedom, ruins families, and traps even the most successful founders.
I wrote this for the ones who feel it—but can’t name it yet.
Read it. Then ask yourself:
Is this already happening to me?
Sometimes the truism is in front of you face to face.. last night it was the idea that who you spend your time with can play a big part of how successful you become. I saw the power of that in Sophia Moulin’s Epicon Iftar where I spent 5 hours speaking with successful family offices and investors and enjoyed the amazing conversations… I
Three years ago, a business owner had millions on the table. He wasn’t quite investor-ready, but with a few smart moves, he could have been.
We mapped out a plan. He didn’t say yes. He didn’t say no. He just disappeared.
Now? His numbers have dropped, and the best offer he can get is pennies on the dollar.
Opportunity doesn’t wait. It knocks—once.
Are you ready when it does?
At the gym, I used to see a guy who was obsessed with one thing—getting bigger arms.
Every day, he went straight to the curl station, lifting faster and harder, convinced this was the secret.
But no matter how much effort he put in, nothing changed.
Then one day, he disappeared.
I see business owners make the exact same mistake.
And it’s costing them time, money, and real growth.
And something else.. which I’ll touch on over the next few days..
Every business owner carries a weight. Some wear it like a badge of honor, convinced it’s just part of the grind. Others don’t even realize it’s holding them back. But there comes a moment when you have to ask—am I actually moving forward, or just pushing the same rock uphill over and over again?
I met someone recently trapped in this cycle. His story might sound familiar.
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