by George Sotiropoulos | Feb 7, 2024 | Business Value, Scaling the Business
Yesterday’s workshop on mastering your pricing and accelerating your business growth was full of great insights.But if you couldn’t make it, I’ll give you a quick summary of some of the insights.Here are three powerful takeaways that are changing the...
by George Sotiropoulos | Feb 6, 2024 | Business Value, Scaling the Business
Sally had to take a deep breath..The client continued.. “You need to justify that increase for me. Why should I pay?”Looking at Sally, you wouldn’t notice much different about her at that moment… perhaps except the white knuckles as she tightened the...
by George Sotiropoulos | Feb 5, 2024 | Business Value, Scaling the Business
Ever get annoyed when you spend a lot of time and effort on business proposals, but then potential customers disappear or ask for discounts even though they know your prices?That was the case with Samantha.As she told me, “It’s like preparing a gourmet...
by George Sotiropoulos | Feb 2, 2024 | Business Value, Scaling the Business
“The guy down the street charges half the price you do…”“I need you to give me a discount….”“I can find 3 guys in South Africa for the fee I’d pay you…”When I first started these were some of things that were said to me.And the pressure to give in … and give them a...
by George Sotiropoulos | Feb 1, 2024 | Business Value, Scaling the Business
In the late 80s I did a summer study abroad in Greece.We were on either the island of Lesbos or Rhodes (I can’t remember right now) and there was an “Ouzo fest” at the base of a hill with a castle on top.The admission fee was about 100 drachmas which at that time was...
by George Sotiropoulos | Jan 31, 2024 | Business Value, Scaling the Business
What is the fastest point between two distances?A Straight line…What is the fastest point between today and growing your profits tomorrow?Hint: It’s not chasing new customers.Paying lots of money, spending lots of time, chasing cold leads in order to find the new...
