by George Sotiropoulos | Jun 4, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
“You know.. for that price I can hire three managers in South Africa…”I let the moment pass in silence before I answered.“So why haven’t you…?”The silence returned.. but he had no answer.And he knew his clumsy attempt to get me to desperately cut my prices was going...
by George Sotiropoulos | Jun 3, 2024 | Scaling the Business, Business Value, Customer Experience, Dependency on Owner
“On a scale of 1 to 100 where would you rate your top 3 services in terms of their differentiation with 1 being a commodity like selling sand in the desert to 100 where you have a unicorn that flies and shoots a rainbow out of its …”So I asked the participants in one...
by George Sotiropoulos | May 31, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
You know what we have been doing this week?We have been doing a basic Challenge to Success Exercise for Reg.In just a handful of emails, Reg has received a roadmap for how to successfully stand out, niche down and put his business on an accelerated path to success.He...
by George Sotiropoulos | May 30, 2024 | Business Value, Customer Experience, Scaling the Business
Yesterday we shared 3 points on helping Reg and many other business owners to stand out.Today it’s about 3 points on helping him niche down.Because the riches are in the niches….So let’s begin.Analyse Market Needs and Pain Points: Reg should focus on identifying the...
by George Sotiropoulos | May 24, 2024 | Customer Experience, Business Value, Scaling the Business
During my MBA studies in the University of Chicago we learned about “sawing the floor”.This was a competitive advantage concept where you take on a much bigger competitor by finding an angle or niche he is neglecting and exploiting it as a “beachhead”.You take control...
by George Sotiropoulos | May 23, 2024 | Business Value, Customer Experience, Scaling the Business
I was losing her..Not only was she bored..She was exasperated.. her hands running through her hair in frustration – and definitely not in desire.As I tried to sell her.. on me..With increasingly desperate platitudes, cliches and all the stuff I thought she wanted to...
