by George Sotiropoulos | Nov 17, 2023 | Business Value, Customer Experience, Scaling the Business
Are you on a one-track pricing path?Do you price your products and services because some guy is doing it cheaply out of God knows where?Are you afraid that raising your price will lead to a mass exodus of customers knocking down your door and running as fast as their...
by George Sotiropoulos | Nov 17, 2023 | Business Value, Customer Experience
I met Sarah at a networking event recently.She had built her consulting firm from the ground up, hanpicked her team and prided herself on the exceptional service they delivered.And yet, she was uncomfortable charging her clients and so created pricing that didn’t...
by George Sotiropoulos | Nov 15, 2023 | Business Value, Customer Experience, Scaling the Business
Many of you probably grew up or remember the TV game Show “The Price is Right.”The premise is you could win prizes such as a room full of furnishings or even a new car if you came closest to guessing the right price of the prize without going over.It ran for decades...
by George Sotiropoulos | Nov 14, 2023 | Business Value, Customer Experience, Scaling the Business
In the Odyssey, the Sirens were creatures that sang beautiful songs and would drive sailors nuts with desire and cause them to crash their boats on the rocks.Unfortunately, Siren Songs have become reality in our business world.For example, Lisa, who owned a unique...
by George Sotiropoulos | Nov 13, 2023 | Customer Experience, Business Value, Scaling the Business
Let me tell you about Jack, who had this quaint little coffee shop that was the heart of the community. His cozy spot had regulars, ambiance, and the best coffee in town.Yet, as he closed up shop each night, Jack felt the same anxiety from a Till that was “too...
by George Sotiropoulos | Nov 10, 2023 | Customer Experience, Business Value, Scaling the Business
I had a client who created events for clients from a café opening or ladies night to huge international events with world famous artists.She had several core service lines including one for entertainment for restaurants.The service line was plateauing and so we dove...
