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The True Cost of Undercharging: Lessons from an Electric Car Holiday

The True Cost of Undercharging: Lessons from an Electric Car Holiday

by George Sotiropoulos | Jan 11, 2024 | Business Value, Customer Experience, Scaling the Business

In our recent holiday in the UK, I decided to rent an electric car to get around. Excited by the prospect of driving this eco-friendly vehicle and the savings I’d make on fuel, I was oblivious to the impending hassle I was going to subject myself.I wasn’t...
Where Has the Snow Gone?

Where Has the Snow Gone?

by George Sotiropoulos | Jan 7, 2024 | Business Value, Customer Experience, Scaling the Business

I grew up in Chicago…… with lots of snow…Cold.. and wind..I live in Dubai now…… with no snow…… no cold…And mostly breezes..It’s not a coincidence.And so I was laughing when reading about some Midwesterners in a New York Times Article complaining…that it was too mild...
Pricing and the Art of Not Selling Yourself Short – B Side

Pricing and the Art of Not Selling Yourself Short – B Side

by George Sotiropoulos | Dec 20, 2023 | Customer Experience, Business Value, Scaling the Business

Just like those old 45 RPM records it’s time to flip to the B Side and follow up on yesterday’s post.On Side A, we met three different Business owners.Mark gave the best proposal for a big corporate but they turned him down because of one thing which I’ll talk about...
Pricing and the Art of Not Selling Yourself Short

Pricing and the Art of Not Selling Yourself Short

by George Sotiropoulos | Dec 19, 2023 | Business Value, Customer Experience, Scaling the Business

I had a meeting yesterday with three other business owners in Cardiff where we talked about our experiences and challenges in running the business.Without prompting pricing came up with each one.Mark, (who I will be hosting a pricing workshop on 17 January), spoke...
Rare and Vintage Cars in a Pig Sty

Rare and Vintage Cars in a Pig Sty

by George Sotiropoulos | Dec 18, 2023 | Business Value, Customer Experience

We are in the UK for the holidays, and we were going to an Amazon Locker to pick up a purchase.When we looked it up on Google it sent us to a Car Dealership specialising in Fine and Vintage Cars.It even had a picture of the dealership and listed it as the Amazon...
Your Most Valued and Overlooked Asset

Your Most Valued and Overlooked Asset

by George Sotiropoulos | Dec 13, 2023 | Customer Experience, Business Value, Scaling the Business

In my previous career we built a multi-million dollar business on the back of a dozen or so regular clients.We met them regularly.Talked to them almost every day.Invited them to step away from the computer screens and join us for a coffee or a walk around the business...
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