by George Sotiropoulos | Aug 17, 2023 | Customer Experience, Business Value, Scaling the Business
What happens when you’re a farmer and your whole livelihood is dependent upon one crop.And that crop is getting harder and harder to grow and so your income at harvest goes lower and lower.This was the case in the US South at the end of the 19th century.And a man who...
by George Sotiropoulos | Aug 10, 2023 | Business Value, Customer Experience
“Let me get this straight. You think that your client, one of the wealthiest and most powerful men in the world, is secretly a vigilante who spends his nights beating criminals to a pulp with his bare hands. And your plan is to blackmail this person. Good...
by George Sotiropoulos | Aug 9, 2023 | Business Value, Customer Experience, Scaling the Business
Yesterday we spoke about Discount Zombies and how they can suck the life out of your business and your soul.Today let’s talk about how to protect ourselves from them.First and foremost, make sure you can stand out in a crowded market from your competitors.Sounding...
by George Sotiropoulos | Aug 8, 2023 | Customer Experience, Business Value
“You must give me a discount!”He said right after telling me he wanted to become a subscriber.“Actually, I don’t need to give you Squat. Because I don’t need your business. Sure I would like to have it… but I don’t need it.”How often do you get to...
by George Sotiropoulos | Aug 7, 2023 | Business Value, Customer Experience
Ever gone to a store or a doctor and been treated like you’re an idiot?Say a dentist lecturing you on how you must floss 12 times a day and spend at least two hours doing so? Or a business professor who never started and ran a business on his own telling you how to...
by George Sotiropoulos | Aug 4, 2023 | Business Value, Customer Experience, Scaling the Business
“I sell facebook and Instagram ads and I’m struggling.. just a handful of clients demanding constant discounts..”“I find it hard to compete when there are so many others offering to do the advertising for dollars a day… they show me that and tell me my prices are way...
