by George Sotiropoulos | Feb 15, 2023 | Business Value, Customer Experience, Scaling the Business
Hi , Safe to say you won’t often find Kuro Maguro Sushi (blue fin tuna) ordered together with Slider Buns. And the reason is atmosphere. Which we discussed previously. Successful restaurants rely on more than food to keep patrons coming back. They provide an...
by George Sotiropoulos | Jan 25, 2023 | Business Value, Customer Experience, Scaling the Business
Ever try to do three things at once?With two toddlers at home, I find myself trying all the time.Not sure if I succeed though.Ever try to do three things at once – and do all three at the highest level at all hours of the day?Even before my two toddlers – No...
by George Sotiropoulos | Jan 23, 2023 | Customer Experience
This topic has been really popular. A couple of email questions came in that I thought were worth sharing.Can You Simplify What You Mean by Transact vs Invest?I like what Todd Brown, one of the top direct response marketers in the United States, explained about their...
by George Sotiropoulos | Jan 20, 2023 | Customer Experience
Investment vs TransactionWhat does a sale mean to you?“When we sold Barefoot, one of the acquirer owners came up and he did this with his arms, and says,“I don’t know what I’m buying here? I’m hugging thin air. You don’t have a winery, you don’t have any vineyards,...
by George Sotiropoulos | Jan 19, 2023 | Customer Experience
Are you transaction or investment driven?When you open your doors every day, are you looking to:Transact by selling more products or servicesorInvest in your customers via your product or service?Let me give you an example.I used to be an FX institutional broker whose...
by George Sotiropoulos | Jan 13, 2023 | Customer Experience
Hi ,As a business owner, your biggest competitors and obstacles are:Procrastination and InertiaThey stop more people from becoming your clients than your direct competition.Think of the things you put off. Visiting doctors and dentists come to mind.So if you are a...
