by George Sotiropoulos | May 30, 2024 | Business Value, Customer Experience, Scaling the Business
Yesterday we shared 3 points on helping Reg and many other business owners to stand out.Today it’s about 3 points on helping him niche down.Because the riches are in the niches….So let’s begin.Analyse Market Needs and Pain Points: Reg should focus on identifying the...
by George Sotiropoulos | May 29, 2024 | Business Value, Dependency on Owner, Scaling the Business
Thank you for everyone who has responded to Reg’s case over the last couple of days as we help him try to identify and sell what makes him unique.Here are 3 points that were shared around helping him differentiate in general.Leverage His Unique Story and Expertise:...
by George Sotiropoulos | May 28, 2024 | Business Value, Scaling the Business
Yesterday we spoke about Reg and his marketing profile for his new consulting business that would bury him before he started.The first issue was it doesn’t address why his target market should or would hire him.Instead it hoped to say he could do what the big guys do...
by George Sotiropoulos | May 27, 2024 | Scaling the Business, Business Value
Reg, as I shall call him, came to one of my networking events this past week.He had been working in corporations for nearly 30 years and after being laid off and receiving his retirement package, decided to branch out on his own and create his own consulting...
by George Sotiropoulos | May 24, 2024 | Customer Experience, Business Value, Scaling the Business
During my MBA studies in the University of Chicago we learned about “sawing the floor”.This was a competitive advantage concept where you take on a much bigger competitor by finding an angle or niche he is neglecting and exploiting it as a “beachhead”.You take control...
by George Sotiropoulos | May 23, 2024 | Business Value, Customer Experience, Scaling the Business
I was losing her..Not only was she bored..She was exasperated.. her hands running through her hair in frustration – and definitely not in desire.As I tried to sell her.. on me..With increasingly desperate platitudes, cliches and all the stuff I thought she wanted to...
