by George Sotiropoulos | Oct 19, 2023 | Business Value, Scaling the Business
Ever hear the saying .. you become the average of the 5 people you most hang out with?If your children run with a bad crowd, for example, they are more likely to go bad than if they are hanging with the Saints.The same is true with your pricing.If you price to attract...
by George Sotiropoulos | Oct 18, 2023 | Business Value, Scaling the Business
“I don’t need a salary.. but the commission has to be 80%…”I looked him in the eye as I said this.And I was 100% confident that the projections I made in the spreadsheet with 80% commissions would become reality much sooner than later.Especially as the company...
by George Sotiropoulos | Oct 17, 2023 | Business Value, Scaling the Business
About your business.Your pricing communicates a great deal about how you feel about what you provide and now special it is.If you price too cheap… your quality is called into question..Price too high.. your grasp of reality.But ultimately your pricing should serve one...
by George Sotiropoulos | Oct 16, 2023 | Business Value, Scaling the Business
“Give a man a fish and he will eat for a day.”“Teach a man how to fish and he can eat for a lifetime”“Teach a man how to price the fish.. and he can retire on a golf course…”Okay I made up the last part but it’s true.Let me give you an example.Pete came to me...
by George Sotiropoulos | Oct 6, 2023 | Business Value, Scaling the Business
I’ll be having a call later today with a pricing strategist with over 20 years of experience Susan Trivers and her impact based pricing strategy.We will be talking about how we can schedule a workshop together to discuss pricing and the freedom it gives to scale, exit...
by George Sotiropoulos | Oct 3, 2023 | Dependency on Owner, Business Value, Customer Experience, Scaling the Business
Coulrophobia–the fear of clowns–is very real and for good reason. You might think these red-nosed jokers are creepy, sure, but certainly not dangerous. You’d be wrong. Clowns never reveal their real names, and dress to obscure their identities. The rules...
