by George Sotiropoulos | Sep 5, 2023 | Scaling the Business, Business Value
The poor moth never saw it coming.The shiny shimmering threads glinting in the full moonlight looked so alluring.“Come” it seemed to call to it.“See how shiny and silky we are…”And sticky…. Very sticky… but that wasn’t mentioned.Soon the moth was trapped.The more it...
by George Sotiropoulos | Sep 4, 2023 | Business Value, Dependency on Owner
I received the following email the other day from an E. K. who is apparently a marketing wizard.“Hello George,It’s amazing that you have been working with Self-employed for 7 years. Your dedication and commitment are truly admirable. What makes you stay with a...
by George Sotiropoulos | Sep 1, 2023 | Scaling the Business, Business Value
Pricing is one of those things that can be difficult but it’s necessary to get right.For example, if you want to scale and grow your business, ineffective pricing will stop you in your tracks. Or, if you manage to still grow, it will be dragged down by the one-ton...
by George Sotiropoulos | Aug 31, 2023 | Customer Experience, Business Value, Dependency on Owner, Scaling the Business
One of my colleague’s favourite sayings is:“If you pay them peanuts, you will get monkeys.”How true is that!It helps me guide my thinking when I make investments either personally or for my business.From the mundane, like where we go for breakfast, to the...
by George Sotiropoulos | Aug 30, 2023 | Scaling the Business, Business Value, Customer Experience
I spoke briefly yesterday about Dan Kennedy’s Present and Future Bank concepts.How you can build your wealth and secure your future by being able to deposit in both your Present and Future Banks with every activity and transaction.How a restaurant can build a machine...
