by George Sotiropoulos | Sep 4, 2023 | Business Value, Dependency on Owner
I received the following email the other day from an E. K. who is apparently a marketing wizard.“Hello George,It’s amazing that you have been working with Self-employed for 7 years. Your dedication and commitment are truly admirable. What makes you stay with a...
by George Sotiropoulos | Sep 1, 2023 | Scaling the Business, Business Value
Pricing is one of those things that can be difficult but it’s necessary to get right.For example, if you want to scale and grow your business, ineffective pricing will stop you in your tracks. Or, if you manage to still grow, it will be dragged down by the one-ton...
by George Sotiropoulos | Aug 31, 2023 | Customer Experience, Business Value, Dependency on Owner, Scaling the Business
One of my colleague’s favourite sayings is:“If you pay them peanuts, you will get monkeys.”How true is that!It helps me guide my thinking when I make investments either personally or for my business.From the mundane, like where we go for breakfast, to the...
by George Sotiropoulos | Aug 30, 2023 | Scaling the Business, Business Value, Customer Experience
I spoke briefly yesterday about Dan Kennedy’s Present and Future Bank concepts.How you can build your wealth and secure your future by being able to deposit in both your Present and Future Banks with every activity and transaction.How a restaurant can build a machine...
by George Sotiropoulos | Aug 29, 2023 | Business Value, Customer Experience, Scaling the Business
I was listening to Dan Kennedy’s Phenomenon podcast the other day where he talked about the concept of Present vs Future BanksSo basically, when you take an action, are you just trying to make some money now (income), or are you also investing in your future...
by George Sotiropoulos | Aug 28, 2023 | Business Value, Customer Experience
Wow.I couldn’t believe they actually did it.They had gone out of their way and fixed a very annoying issue for me even though I didn’t buy anything from them that day.And likely will be weeks or perhaps months before I do.But when I do?It will only be through them and...
by George Sotiropoulos | Aug 25, 2023 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
My mission is to help business owners make their companies sellable.Why?Because it’s the only way to ensure you capture the full value of what you sacrificed and built over the years.But the reality is that for most of you, making a business sellable isn’t top of mind...
by George Sotiropoulos | Aug 24, 2023 | Dependency on Owner, Business Value
“Is this plane safe?”“I can answer that after we land.”Would you get on that airplane?Sounds ridiculous?And yet, flying and landing an airplane is much easier than running a business.According to the U.S. Bureau of Labor Statistics, roughly 20% of small businesses...
by George Sotiropoulos | Aug 23, 2023 | Business Value, Scaling the Business
With one glance you knew the young man did not know how to dress himself.He showed up for his summer holiday after several months of winter and packed for the extremes of climate change.From bathing suits and tank tops to a heavy jacket and scarf.As if he had won a...
by George Sotiropoulos | Aug 22, 2023 | Dependency on Owner, Scaling the Business
When we went camping as kids, one of the first things we packed were our trusty swiss army knives.It seemed to have everything we would ever need for those days in the forest.Open cans, bottles, cut our nails, cut the food… you name it.A good swiss army knife can be a...
