by George Sotiropoulos | Apr 23, 2024 | Business Value, Customer Experience, Scaling the Business
Owning a business can be pretty lonely.Friends, family, ex colleagues.. unless they own and run a business (or have done so in the past) cannot really understand. The decisions you have to make constantly and not knowing often for days, months, or even years if that...
by George Sotiropoulos | Apr 4, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
Today, I want to share a story about a company called GlimmerTech. You’ve probably never heard of them, and there’s a good reason for that.I made them up as a combination of actual different cases but whose examples and lessons apply to all of us.So...
by George Sotiropoulos | Mar 29, 2024 | Business Value, Customer Experience, Scaling the Business
This week, we talked about sales choreography – which is really what is the authentic experience we provide our customers. More and more it will be what sets us apart and created success.Are the handshake, smile, and service all genuine? Or do you get that queezy...
by George Sotiropoulos | Mar 26, 2024 | Business Value, Customer Experience
Yesterday I spoke about Sales Choreography.Today let me tell you about my experience bringing my dog to the vet and the four legged dance I enjoyed every moment of.I will go into a little detail because I want to show the choreography as I experienced it.First I found...
by George Sotiropoulos | Mar 6, 2024 | Business Value, Customer Experience, Scaling the Business
I get asked if I ever worry about AI “stealing” my stuff and making the education I provide “free.”.No I’m not…Not because my information is so unique..It’s not.. it’s commoditised like all information..But what is not commoditised is the discernment around the...
by George Sotiropoulos | Feb 29, 2024 | Business Value, Customer Experience, Scaling the Business
Diversifying your customer base is crucial in today’s business environment. It’s a smart move that protects your business from market changes and opens up new opportunities for growth.But how do you do it?Just reaching out to random people and trying to...
