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Can You Charge a Premium in a Commodity Market?

Can You Charge a Premium in a Commodity Market?

by George Sotiropoulos | Jun 24, 2024 | Business Value, Customer Experience, Scaling the Business

Last week we successfully completed our workshop on standing out so you’re not screwed by the pressure to lower your prices.To have the freedom to set your prices, generate a healthy margin and let the competition wallow with the discount zombies in the mud.So back to...
Business Lessons from a School that Makes Parents Sweat

Business Lessons from a School that Makes Parents Sweat

by George Sotiropoulos | Jun 20, 2024 | Business Value, Customer Experience, Scaling the Business

As I parked the car.. the gauge was reading 45 centigrade outside, which is 113 degrees Fahrenheit.I put on the crappy shade blocker on the windshield and went to pick up my daughter.And customer experience and what you pay for came to mind.You see her school had set...
Why Disney Can Charge Double and Be Worth Every Penny

Why Disney Can Charge Double and Be Worth Every Penny

by George Sotiropoulos | Jun 19, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business

Hi,Yesterday I mentioned Disney vs 6 Flags and how Disney costs twice as much (or even more) but is wildly more popular and has people much happier to spend the cost of a small nations GDP versus competitors like 6 Flags.Here’s a breakdown of the experiences...
The Mouse and Your Business

The Mouse and Your Business

by George Sotiropoulos | Jun 18, 2024 | Business Value, Customer Experience, Scaling the Business

Who ever thought a Mouse could teach you something about your business and being able to get that freedom you promised yourself when you first opened your doors.The Mouse is everywhere and he puts a smile on your face as you hand over your wallet to him over and over...
Why “Cheap” Costs You More…

Why “Cheap” Costs You More…

by George Sotiropoulos | Jun 17, 2024 | Business Value, Customer Experience, Scaling the Business

“Bring him on…”Replied Adam, a web developer when told by a prospect he could find another website developer for much cheaper on Fiverr.“And let me ask you one thing…  In your business how much do you earn reaching out and speaking to your customers and prospects...
Key Insights from our Online Differentiation Workshop

Key Insights from our Online Differentiation Workshop

by George Sotiropoulos | Jun 14, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business

Hi,If you missed our recent online workshop on standing out in a crowded market, here’s a quick rundown of what you missed.I kicked off with an example of a web developer struggling against low-cost competitors using cheap 3rd world labour and how he was stressed...
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