Marketing with a NoReply Email Campaign?

by George Sotiropoulos | Feb 8, 2024 | Business Value, Customer Experience, Scaling the Business

I received an email the other day.A Helen T sends me an email asking about grabbing a coffee.Then she proceeds to offer me 40 hour free proof of concept on how well they do web development, apps, and whatever came to mind when writing their chat GPT email.But here’s...

Throw a Party and Invite the Competition

by George Sotiropoulos | Jan 23, 2024 | Business Value, Customer Experience

In my past life I started an institutional FX brokerage desk for a new business here in Dubai.It was during the financial and Dubai debt crises and many told us we had no business starting such a desk and that we would fail.But we were fearlessAnd we banked on the...

Perfect Timing for a BS Parking Ticket

by George Sotiropoulos | Jan 16, 2024 | Customer Experience, Business Value, Scaling the Business

Yesterday I had the first sesson of my Roadblock Advisory Series. This one was about Differentiation and how to identify and use it to attract and retain customers and increase referrals and profits.After saying goodbye a parking ticket was waiting for me from Hertz...

I Think She Likes Me

by George Sotiropoulos | Jan 15, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business

I have a confession to make.When I was single in my early 20s I was absolutely woeful at being able to pick up a girl at a club.I was very confused as I had all the usual boxes checked..Good Salary – CheckDecent Car – Check6 Pack Fit – Check (people don’t believe me...

The True Cost of Undercharging: Lessons from an Electric Car Holiday

by George Sotiropoulos | Jan 11, 2024 | Business Value, Customer Experience, Scaling the Business

In our recent holiday in the UK, I decided to rent an electric car to get around. Excited by the prospect of driving this eco-friendly vehicle and the savings I’d make on fuel, I was oblivious to the impending hassle I was going to subject myself.I wasn’t...

Where Has the Snow Gone?

by George Sotiropoulos | Jan 7, 2024 | Business Value, Customer Experience, Scaling the Business

I grew up in Chicago…… with lots of snow…Cold.. and wind..I live in Dubai now…… with no snow…… no cold…And mostly breezes..It’s not a coincidence.And so I was laughing when reading about some Midwesterners in a New York Times Article complaining…that it was too mild...