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The Price…Is Wrong…

The Price…Is Wrong…

by George Sotiropoulos | Nov 15, 2023 | Business Value, Customer Experience, Scaling the Business

Many of you probably grew up or remember the TV game Show “The Price is Right.”The premise is you could win prizes such as a room full of furnishings or even a new car if you came closest to guessing the right price of the prize without going over.It ran for decades...
The Siren Song Of Under-Pricing

The Siren Song Of Under-Pricing

by George Sotiropoulos | Nov 14, 2023 | Business Value, Customer Experience, Scaling the Business

In the Odyssey, the Sirens were creatures that sang beautiful songs and would drive sailors nuts with desire and cause them to crash their boats on the rocks.Unfortunately, Siren Songs have become reality in our business world.For example, Lisa, who owned a unique...
Discover the Hidden Value in your Business

Discover the Hidden Value in your Business

by George Sotiropoulos | Nov 13, 2023 | Customer Experience, Business Value, Scaling the Business

Let me tell you about Jack, who had this quaint little coffee shop that was the heart of the community. His cozy spot had regulars, ambiance, and the best coffee in town.Yet, as he closed up shop each night, Jack felt the same anxiety from a Till that was “too...
What are you Selling? … It’s Not What Most People Think..

What are you Selling? … It’s Not What Most People Think..

by George Sotiropoulos | Nov 10, 2023 | Customer Experience, Business Value, Scaling the Business

I had a client who created events for clients from a café opening or ladies night to huge international events with world famous artists.She had several core service lines including one for entertainment for restaurants.The service line was plateauing and so we dove...
I Need to Build a Wall….Around my Inbox

I Need to Build a Wall….Around my Inbox

by George Sotiropoulos | Nov 9, 2023 | Customer Experience, Business Value

The Pricing Pimps were out in full force.“Do you need web development, apps, your car serviced, your ACs cleaned, and a personal wipe?…“We can do all that and more for cheaper than anyone else.“Call us.. and if you don’t want to hear from us.. call us anyways...
Win or Take Your Business Home

Win or Take Your Business Home

by George Sotiropoulos | Nov 7, 2023 | Customer Experience, Business Value

I’ve always said there are two industries you can learn a lot from when it comes to business.Restaurants and professional sports.Now for restaurants, it’s obvious. Everyone has an experience with restaurants. There are so many of them that you get to...
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