by George Sotiropoulos | Mar 12, 2024 | Business Value, Scaling the Business
Yesterday I told you about the Profit and Dine participant who discovered his 20x profit accelerator in just 5 minutes.Today I want to talk about another insight that came up.One of the things I asked the participants was to rate their offerings on how differentiated...
by George Sotiropoulos | Mar 11, 2024 | Business Value, Scaling the Business
Yeah I know.. sounds like one of those spam hype promises.But this really happened.Last Friday we had our latest Profit and Dine Mastermind.I led an exercise where I had each participant look over their top 20 products or services and using specific criteria,...
by George Sotiropoulos | Mar 6, 2024 | Business Value, Customer Experience, Scaling the Business
I get asked if I ever worry about AI “stealing” my stuff and making the education I provide “free.”.No I’m not…Not because my information is so unique..It’s not.. it’s commoditised like all information..But what is not commoditised is the discernment around the...
by George Sotiropoulos | Mar 5, 2024 | Business Value, Scaling the Business
Thinking about bringing in investors or selling your business? Well, it’s time to take a deep dive into your sales and marketing playbook.Especially for B2B companies, potential investors are curious about everything. They’ll probe into where your leads...
by George Sotiropoulos | Mar 4, 2024 | Business Value, Dependency on Owner, Scaling the Business
During the soft launch phase of my business, I took on a pro-bono client to run through my model, fine-tune it, etc.They were a B2B business severely impacted by COVID and had lost nearly 70% of their corporate clients when they came to me.They were trying to reignite...
by George Sotiropoulos | Feb 29, 2024 | Business Value, Customer Experience, Scaling the Business
Diversifying your customer base is crucial in today’s business environment. It’s a smart move that protects your business from market changes and opens up new opportunities for growth.But how do you do it?Just reaching out to random people and trying to...
