by George Sotiropoulos | Aug 16, 2023 | Business Value, Dependency on Owner, Scaling the Business
“If five times as many customers came to your door today, how well could you handle the extra flow, from easy to impossible?”It’s a fun question to ask.And leads to great discussions with my clients.As it gets to the heart of how much room they have to grow today...
by George Sotiropoulos | Aug 15, 2023 | Scaling the Business, Business Value
Often when I sit down with clients or prospects we start a discussion about the numbers.And I have to call off the discussion in a few minutes.Because I feel like Rocky pummeling Bambi in the ring.The headlights in their eyes as they are punched around over and over...
by George Sotiropoulos | Aug 14, 2023 | Business Value, Dependency on Owner, Scaling the Business
Michael Jordan won 6 championships with the Chicago Bulls in the 1990s making their team a dynasty.What many people forget is that it took 7 years for Michael to hoist that first trophy.He was drafted into a very bad team in 1984.And besides his second year when he...
by George Sotiropoulos | Aug 11, 2023 | Business Value
My wife’s mother and her uncle came to join us for a few days in our trip to Greece. The uncle told me that in Wales, where they’re from, they’re introducing legislation to reduce the speed limit on many roads to 20 miles per hour (32 km per hour).When I...
by George Sotiropoulos | Aug 10, 2023 | Business Value, Customer Experience
“Let me get this straight. You think that your client, one of the wealthiest and most powerful men in the world, is secretly a vigilante who spends his nights beating criminals to a pulp with his bare hands. And your plan is to blackmail this person. Good...
by George Sotiropoulos | Aug 9, 2023 | Business Value, Customer Experience, Scaling the Business
Yesterday we spoke about Discount Zombies and how they can suck the life out of your business and your soul.Today let’s talk about how to protect ourselves from them.First and foremost, make sure you can stand out in a crowded market from your competitors.Sounding...
by George Sotiropoulos | Aug 8, 2023 | Customer Experience, Business Value
“You must give me a discount!”He said right after telling me he wanted to become a subscriber.“Actually, I don’t need to give you Squat. Because I don’t need your business. Sure I would like to have it… but I don’t need it.”How often do you get to...
by George Sotiropoulos | Aug 7, 2023 | Business Value, Customer Experience
Ever gone to a store or a doctor and been treated like you’re an idiot?Say a dentist lecturing you on how you must floss 12 times a day and spend at least two hours doing so? Or a business professor who never started and ran a business on his own telling you how to...
by George Sotiropoulos | Aug 4, 2023 | Business Value, Customer Experience, Scaling the Business
“I sell facebook and Instagram ads and I’m struggling.. just a handful of clients demanding constant discounts..”“I find it hard to compete when there are so many others offering to do the advertising for dollars a day… they show me that and tell me my prices are way...
by George Sotiropoulos | Aug 3, 2023 | Business Value, Customer Experience, Uncategorized
Oh, man, I could just do it myself, it’s so much easier. And you know what?He was right. He could do it himself, It will be much easier,It will be much faster, but also meant that he can never grow. His issue was that it will take so long, and take so much...
