by George Sotiropoulos | Jan 23, 2023 | Customer Experience
This topic has been really popular. A couple of email questions came in that I thought were worth sharing.Can You Simplify What You Mean by Transact vs Invest?I like what Todd Brown, one of the top direct response marketers in the United States, explained about their...
by George Sotiropoulos | Jan 20, 2023 | Customer Experience
Investment vs TransactionWhat does a sale mean to you?“When we sold Barefoot, one of the acquirer owners came up and he did this with his arms, and says,“I don’t know what I’m buying here? I’m hugging thin air. You don’t have a winery, you don’t have any vineyards,...
by George Sotiropoulos | Jan 19, 2023 | Customer Experience
Are you transaction or investment driven?When you open your doors every day, are you looking to:Transact by selling more products or servicesorInvest in your customers via your product or service?Let me give you an example.I used to be an FX institutional broker whose...
by George Sotiropoulos | Jan 18, 2023 | Business Value, Dependency on Owner, Scaling the Business
In Chapter 1 of my book, “Roadblocks You Can’t Ignore: 10 Roadblocks Holding You Back From The Freedom You Deserve From Your Business,” I talk about business owners who try to “save money” by doing everything themselves.“As an...
by | Jan 16, 2023 | Business Value, Dependency on Owner, Scaling the Business
John was a successful businessman, or so he thought. His business looked successful on paper, but he felt like he was stuck in a rut.No matter how hard he tried, it seemed like something was always off; progress always seemed slower than expected and profits never...
by George Sotiropoulos | Jan 13, 2023 | Customer Experience
Hi ,As a business owner, your biggest competitors and obstacles are:Procrastination and InertiaThey stop more people from becoming your clients than your direct competition.Think of the things you put off. Visiting doctors and dentists come to mind.So if you are a...
by George Sotiropoulos | Jan 4, 2023 | Business Value
Hi ,The Predictions for 2023 are in and they are worth…Two Words…“1) Another name for a male cow..” + “2) What comes from the rear of the male cow…”These market predictions are really worth nothing more than as material for a pub quiz...
by George Sotiropoulos | Dec 20, 2022 | Business Value, Dependency on Owner, Scaling the Business
My client, a Catholic, felt the weight of the 7th Commandment on his back. “You shall not commit adultery” He had a mistress A mistress that took his weekends and often relegated his nights to the sofa and away from his marital bed. He didn’t love this mistress. He...
by George Sotiropoulos | Nov 22, 2022 | Scaling the Business
In A Tale of Two Dogs – Part 1, I told you about two very different dogs – Smart Dog and Dumb Dog – and how their examples can be informative when you want to scale your business. It’s all about the fit. Dumb Dog, the poodle bichon mix,...
by George Sotiropoulos | Nov 18, 2022 | Scaling the Business
I had the smartest of dogs and I have the dumbest of dogs. The smart one was a white German Shephard / Husky mix. She was a natural hunter and guard dog who loved to run and catch pheasants. She had her faults, including shedding the equivalent of a foot of snow...
