by George Sotiropoulos | Feb 5, 2024 | Business Value, Scaling the Business
Ever get annoyed when you spend a lot of time and effort on business proposals, but then potential customers disappear or ask for discounts even though they know your prices?That was the case with Samantha.As she told me, “It’s like preparing a gourmet...
by George Sotiropoulos | Feb 2, 2024 | Business Value, Scaling the Business
“The guy down the street charges half the price you do…”“I need you to give me a discount….”“I can find 3 guys in South Africa for the fee I’d pay you…”When I first started these were some of things that were said to me.And the pressure to give in … and give them a...
by George Sotiropoulos | Feb 1, 2024 | Business Value, Scaling the Business
In the late 80s I did a summer study abroad in Greece.We were on either the island of Lesbos or Rhodes (I can’t remember right now) and there was an “Ouzo fest” at the base of a hill with a castle on top.The admission fee was about 100 drachmas which at that time was...
by George Sotiropoulos | Jan 31, 2024 | Business Value, Scaling the Business
What is the fastest point between two distances?A Straight line…What is the fastest point between today and growing your profits tomorrow?Hint: It’s not chasing new customers.Paying lots of money, spending lots of time, chasing cold leads in order to find the new...
by George Sotiropoulos | Jan 30, 2024 | Business Value, Dependency on Owner, Scaling the Business
Having trouble figuring out the right price for your services?Scared of losing customers but frustrated with undercharging and not seeing the profits you deserve?Tired of worrying about what your competitors charge?Are you guilty of any or all of these 3 Growth...
by George Sotiropoulos | Jan 29, 2024 | Business Value, Scaling the Business
My wife has been a teacher for over 20 years.In that time she has helped thousands of 5-8 year old children who were struggling with reading and school become fluent and confident readers – and successful pupils.After she stepped back from teaching, she created a...
by George Sotiropoulos | Jan 28, 2024 | Business Value, Scaling the Business
Thursday we had the successful launch of our Profit and Dine Mastermind with a session on “Understanding the Customer Experience Journey.”For those who were unable to attend, it was an enlightening and highly successful event, packed with valuable insights...
by George Sotiropoulos | Jan 25, 2024 | Scaling the Business, Business Value
We’re launching our Mastermind today with a live dinner here in Dubai.Our topic explores how businesses can go through their customer journey and optimise every touch point to better attract, service, retain and their customers and ultimately grow and become more...
by George Sotiropoulos | Jan 24, 2024 | Business Value, Dependency on Owner, Scaling the Business
Yesterday I spoke about my FX experiences where we threw a big beach party and even invited one of our main competitors.Some people thought we were stupid or at best naïve – and several told us directly they could not understand why we didn’t have a closed event.And I...
by George Sotiropoulos | Jan 23, 2024 | Business Value, Customer Experience
In my past life I started an institutional FX brokerage desk for a new business here in Dubai.It was during the financial and Dubai debt crises and many told us we had no business starting such a desk and that we would fail.But we were fearlessAnd we banked on the...
