by George Sotiropoulos | Mar 15, 2024 | Business Value, Scaling the Business
Yesterday I spoke about being stuck in a circus of unrealistic business ventures, surrounded by clowns who only appear when they need something.Specifically, my “friend” who I haven’t heard from in years approaching me with a “$6 Trillion Investment opportunity. My...
by George Sotiropoulos | Mar 14, 2024 | Business Value, Scaling the Business
Yesterday I spoke about one of my Profit and Dine participants who realised he could jump start his growth by refocusing his marketing on certain niches.Today let’s talk about clowns.Have you ever know a person who never contacts you unless they want something?I have...
by George Sotiropoulos | Mar 13, 2024 | Business Value, Scaling the Business
Here is another insight from our latest Profit and Dine Event last Friday.One of the participants undervalued what he was providing and was caught up in the messaging to prospects and customers.What was tripping him up was that he was trying to keep a very general...
by George Sotiropoulos | Mar 12, 2024 | Business Value, Scaling the Business
Yesterday I told you about the Profit and Dine participant who discovered his 20x profit accelerator in just 5 minutes.Today I want to talk about another insight that came up.One of the things I asked the participants was to rate their offerings on how differentiated...
by George Sotiropoulos | Mar 11, 2024 | Business Value, Scaling the Business
Yeah I know.. sounds like one of those spam hype promises.But this really happened.Last Friday we had our latest Profit and Dine Mastermind.I led an exercise where I had each participant look over their top 20 products or services and using specific criteria,...
by George Sotiropoulos | Mar 8, 2024 | Uncategorized
Hello there,Just another important point to share from my presentation to Dubai Media City yesterday.One of the major points that really resonated with the organisers of the event was when we deep-dived into the customer experience.From acquisition and retention to...
by George Sotiropoulos | Mar 7, 2024 | Business Value
Hello there,I was fortunate enough to be a guest at Dubai Media City, where I had the privilege of conducting a training session. The topic? Helping business owners answer the 4 key questions investors ask before deciding to invest in their business.It was...
by George Sotiropoulos | Mar 6, 2024 | Business Value, Customer Experience, Scaling the Business
I get asked if I ever worry about AI “stealing” my stuff and making the education I provide “free.”.No I’m not…Not because my information is so unique..It’s not.. it’s commoditised like all information..But what is not commoditised is the discernment around the...
by George Sotiropoulos | Mar 5, 2024 | Business Value, Scaling the Business
Thinking about bringing in investors or selling your business? Well, it’s time to take a deep dive into your sales and marketing playbook.Especially for B2B companies, potential investors are curious about everything. They’ll probe into where your leads...
by George Sotiropoulos | Mar 4, 2024 | Business Value, Dependency on Owner, Scaling the Business
During the soft launch phase of my business, I took on a pro-bono client to run through my model, fine-tune it, etc.They were a B2B business severely impacted by COVID and had lost nearly 70% of their corporate clients when they came to me.They were trying to reignite...
