by George Sotiropoulos | Feb 23, 2023 | Business Value
If you want to learn how to talk to customers, read the Sermon on the Mount.Why?Because it demonstrates the importance of communicating a vision and stressing benefits over features.And is the complete opposite of how most business owners communicate what they do or...
by George Sotiropoulos | Feb 22, 2023 | Business Value
Boy was I tempted.My wife was right next to meI couldn’t focus…I couldn’t breathe…Couldn’t hear what she was saying..Because these thoughts… like invaders… rushing through every part of my body.And the fantasies! How can I put it in words….The release.. the...
by George Sotiropoulos | Feb 21, 2023 | Business Value, Customer Experience, Scaling the Business
“I’ll make him an offer he can’t refuse”– Vito CorleoneFor any Godfather fans out there, who can forget the scene where Vito tells his Godson, Johnny Fontaine, that he’ll make Mr. Woltz – the big shot studio owner – give him the lead role in...
by George Sotiropoulos | Feb 20, 2023 | Business Value, Dependency on Owner, Scaling the Business
Hi ,Have you ever felt like you’re stuck in a rut with your business? Are you feeling invisible and looking for ways to stand out from your competitors? If so, understanding your customer’s needs and how your solutions solve them is key. It’s what we spoke about most...
by George Sotiropoulos | Feb 17, 2023 | Business Value, Customer Experience, Scaling the Business
This is a true story.I know a school that was relatively new and started off like gang busters.The head teacher was passionate and brought with him experienced and dedicated teachers to put the school on the path of success.By the end of the first year, they had twice...
by George Sotiropoulos | Feb 16, 2023 | Uncategorized
Hi ,In the last email we talked about 3 core desires humans look to fulfill:Better HealthBetter Status (money, wealth, respect)Better RelationshipsAnd that the core desire that motivated us to pick one restaurant for an important client (Better Status) was completely...
by George Sotiropoulos | Feb 15, 2023 | Business Value, Customer Experience, Scaling the Business
Hi , Safe to say you won’t often find Kuro Maguro Sushi (blue fin tuna) ordered together with Slider Buns. And the reason is atmosphere. Which we discussed previously. Successful restaurants rely on more than food to keep patrons coming back. They provide an...
by George Sotiropoulos | Feb 14, 2023 | Scaling the Business
Think of your favourite restaurant, which you would take a client.Picture it in your mind…What are you seeing?… Hearing…. Smelling?Did you only pick it because it has the best food?Now think about your favourite restaurant, which you would take your child if...
by George Sotiropoulos | Feb 13, 2023 | Business Value, Scaling the Business
The phone call came in the middle of my lunch with my family..“Hi Mr. George..(By the way not to stop the story before it starts… I think it’s hilarious to be called Mr. George. Only happened when I moved to Dubai. There are many reasons I have made this my...
by George Sotiropoulos | Feb 10, 2023 | Scaling the Business
“A man who doesn’t spend time with his family can never be a real man”– Vito CorleoneBoy that hits in the gut…Sure.. we’d love to spend more time with the family, but our business takes our time and energy.The long hours,dinners at the...
