by George Sotiropoulos | Jun 5, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
It was painful to watchPatrick, our 30+ year old Irish friend was interested in a woman in our mutual circle of friends.And it was more obvious than the fiery ginger mullet he wore.But years of parochial school and a decade + being with the wrong woman had stunted his...
by George Sotiropoulos | Jun 4, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
“You know.. for that price I can hire three managers in South Africa…”I let the moment pass in silence before I answered.“So why haven’t you…?”The silence returned.. but he had no answer.And he knew his clumsy attempt to get me to desperately cut my prices was going...
by George Sotiropoulos | Jun 3, 2024 | Scaling the Business, Business Value, Customer Experience, Dependency on Owner
“On a scale of 1 to 100 where would you rate your top 3 services in terms of their differentiation with 1 being a commodity like selling sand in the desert to 100 where you have a unicorn that flies and shoots a rainbow out of its …”So I asked the participants in one...
by George Sotiropoulos | May 31, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
You know what we have been doing this week?We have been doing a basic Challenge to Success Exercise for Reg.In just a handful of emails, Reg has received a roadmap for how to successfully stand out, niche down and put his business on an accelerated path to success.He...
by George Sotiropoulos | May 30, 2024 | Business Value, Customer Experience, Scaling the Business
Yesterday we shared 3 points on helping Reg and many other business owners to stand out.Today it’s about 3 points on helping him niche down.Because the riches are in the niches….So let’s begin.Analyse Market Needs and Pain Points: Reg should focus on identifying the...
by George Sotiropoulos | May 29, 2024 | Business Value, Dependency on Owner, Scaling the Business
Thank you for everyone who has responded to Reg’s case over the last couple of days as we help him try to identify and sell what makes him unique.Here are 3 points that were shared around helping him differentiate in general.Leverage His Unique Story and Expertise:...
by George Sotiropoulos | May 28, 2024 | Business Value, Scaling the Business
Yesterday we spoke about Reg and his marketing profile for his new consulting business that would bury him before he started.The first issue was it doesn’t address why his target market should or would hire him.Instead it hoped to say he could do what the big guys do...
by George Sotiropoulos | May 27, 2024 | Scaling the Business, Business Value
Reg, as I shall call him, came to one of my networking events this past week.He had been working in corporations for nearly 30 years and after being laid off and receiving his retirement package, decided to branch out on his own and create his own consulting...
by George Sotiropoulos | May 24, 2024 | Customer Experience, Business Value, Scaling the Business
During my MBA studies in the University of Chicago we learned about “sawing the floor”.This was a competitive advantage concept where you take on a much bigger competitor by finding an angle or niche he is neglecting and exploiting it as a “beachhead”.You take control...
by George Sotiropoulos | May 23, 2024 | Business Value, Customer Experience, Scaling the Business
I was losing her..Not only was she bored..She was exasperated.. her hands running through her hair in frustration – and definitely not in desire.As I tried to sell her.. on me..With increasingly desperate platitudes, cliches and all the stuff I thought she wanted to...
