by George Sotiropoulos | Mar 6, 2024 | Business Value, Customer Experience, Scaling the Business
I get asked if I ever worry about AI “stealing” my stuff and making the education I provide “free.”.No I’m not…Not because my information is so unique..It’s not.. it’s commoditised like all information..But what is not commoditised is the discernment around the...
by George Sotiropoulos | Mar 5, 2024 | Business Value, Scaling the Business
Thinking about bringing in investors or selling your business? Well, it’s time to take a deep dive into your sales and marketing playbook.Especially for B2B companies, potential investors are curious about everything. They’ll probe into where your leads...
by George Sotiropoulos | Mar 4, 2024 | Business Value, Dependency on Owner, Scaling the Business
During the soft launch phase of my business, I took on a pro-bono client to run through my model, fine-tune it, etc.They were a B2B business severely impacted by COVID and had lost nearly 70% of their corporate clients when they came to me.They were trying to reignite...
by George Sotiropoulos | Feb 29, 2024 | Business Value, Customer Experience, Scaling the Business
Diversifying your customer base is crucial in today’s business environment. It’s a smart move that protects your business from market changes and opens up new opportunities for growth.But how do you do it?Just reaching out to random people and trying to...
by George Sotiropoulos | Feb 28, 2024 | Business Value, Scaling the Business
It’s been a while but thought I’d share an excellent Q&A here today.Question: Hi George, I’ve just launched my digital marketing business and wanted to know what I need to look out for in terms of cash flow.Answer: Let’s dive into a super important topic for your...
by George Sotiropoulos | Feb 27, 2024 | Business Value, Scaling the Business
“We have a saying in Russia.. how do you make a cow produce more milk and consume less grain? You feed it less food and you milk it more often.. that’s McKinsey in a nutshell..”So began our dinner conversation at a Cybersecurity Mastermind last night. Our friend at...
by George Sotiropoulos | Feb 26, 2024 | Business Value, Customer Experience, Scaling the Business
Let’s dive into the story of Monique Bernstein and Eli Zauner, the brains behind Universal Yums. They had started the business with a dream to share their love for snacks but soon they were hitting a wall.Back in 2014, they were barely getting by with their...
by George Sotiropoulos | Feb 23, 2024 | Business Value
Anyone remember the old 12 for 1 Music Record Sales or CDs. Where for a penny you get 12 Albums of your choice and then you subscribe afterwards.And so a huge industry and business was born on what on the surface seemed ludicrous or unebelievable (“shouldn’t they...
by George Sotiropoulos | Feb 22, 2024 | Business Value, Dependency on Owner, Scaling the Business
For many years I was a subscriber to a Geopolitical newsletter called Stratfor.I used it’s insights for my commentary to my banking clients when we were trading GCC FX markets.It was spot on and predicted many of the conflicts that subsequently came to pass. As it...
by George Sotiropoulos | Feb 21, 2024 | Scaling the Business, Business Value
“She screwed me.. didn’t meant to but she made a mess of the VAT and the fine is nearly 300,000… I’m tempted to sell this pain in the neck as it’s not fun anymore…”“I told you so…” jumped to my mind but I nearly bit my tongue keeping my mouth shut.You see, my friend...
