Flowers rank up there in terms of usefulness with diet coke in a McDonalds Super Duper Big Size meal. And it’s an expansive business to run with ridiculous margins unless you change the terms of the business with recurring revenue and a premium model. That is what H.Bloom did as you’ll see below.

Discover how a company executed a simple strategy to increase EBITDA margins to 40% and attract a big pay day for the business. Find out how your business can use what your customers want to achieve real success.

Navigating buzzwords in business can be a challenge. In my latest reflection, I dig into the so-called “Brand Loyalty Crisis.” Is it a crisis, or is it just a distraction from the real issue – poor customer service? Let’s cut through the jargon and focus on what truly matters.

As you know, customer retention is key to long-term business success. In fact, it costs five times more to acquire a new customer than it does to retain an existing one. Here we outline some essential elements of a successful customer retention strategy.

We have been told as children we need to be better listeners. What does that mean though? Here are some simple tips you can start today to help you both listen and communicate better with your clients, employees, suppliers, investors, and other stakeholders.

In our Titans Accelerate mastermind meeting last night with Brian Kurtz, we were asked to relate a valuable lesson we learned from someone who has since passed away. I spoke about the old lady we teased and the surprising lesson I learned…

Are you tired of being on the receiving end as a loyal customers when companies decide to play the “Dating Game” with new prospects at your expense. When you are stuck paying full price while new prospects are showered with benefits and discounts that “are applicable to new customers only..”

Why? How does it make you feel? Do you think it’s smart?

“Segregating customers based on their buying behavior, wants and needs can be a smart move for businesses. By providing tailored experiences to your most profitable customers, you can build a loyal customer base that appreciates your specialised services. D

By not trying to please everyone – you can focus on wowing your target audience and building a successful and growing business.