by George Sotiropoulos | Oct 17, 2023 | Business Value, Scaling the Business
About your business.Your pricing communicates a great deal about how you feel about what you provide and now special it is.If you price too cheap… your quality is called into question..Price too high.. your grasp of reality.But ultimately your pricing should serve one...
by George Sotiropoulos | Oct 16, 2023 | Business Value, Scaling the Business
“Give a man a fish and he will eat for a day.”“Teach a man how to fish and he can eat for a lifetime”“Teach a man how to price the fish.. and he can retire on a golf course…”Okay I made up the last part but it’s true.Let me give you an example.Pete came to me...
by George Sotiropoulos | Oct 13, 2023 | Business Value
“Why am I paying for 10 minutes of work?”“Well.. would you rather me put the rotten tooth back in and take 3 hours to relieve you of your pain?”“Yes do so! I need to know I paid for 3 hours!”Ridiculous?And yet how many times have you had a client or prospect balk at...
by George Sotiropoulos | Oct 12, 2023 | Business Value
“Knowing what I know now…. I would have happily paid double…”Being able to say and believe that is a great feeling.Because it means you accomplished a big milestone, tackled a big challenge, solved an insurmountable problem.Is it luck?No…It comes from applying what...
by George Sotiropoulos | Oct 10, 2023 | Business Value
“Rats came up from the canal, fed on the plentiful corpses, and multiplied exceedingly… When he turned in that night he heard a scuffling, shone his torch on the bed, and found two rats on his blanket tussling for the possession of a severed hand.”– Capt. Robert...
by George Sotiropoulos | Oct 9, 2023 | Business Value
The 10-minute drive to the airport seemed to take forever.The only sound was the muffled traffic outside the heavy tinted windows in the Uber Lexus.Now what? Mark thought…His wife was staring blankly out the window.The deal to sell Mark’s business fell apart.The...
by George Sotiropoulos | Oct 6, 2023 | Business Value, Scaling the Business
I’ll be having a call later today with a pricing strategist with over 20 years of experience Susan Trivers and her impact based pricing strategy.We will be talking about how we can schedule a workshop together to discuss pricing and the freedom it gives to scale, exit...
by George Sotiropoulos | Oct 5, 2023 | Customer Experience, Business Value
Driving in my city can be an adventure sometimes.You have a speed camera waiting to nab you for going 20 over the speed limit and so you stay within that range.But then an impatient Nissan Patrol roars up behind you, whose driver is not bothered by the traffic fines,...
by George Sotiropoulos | Oct 4, 2023 | Customer Experience
I received this email the other day.What’s up George,Noticed Sophiall have some really good testimonials.Would you be able to onboard 5 new clients this quarter? Or would it be too much of a hassle?LmkAll the best, XXXXI ignored this email for a couple of...
by George Sotiropoulos | Oct 3, 2023 | Dependency on Owner, Business Value, Customer Experience, Scaling the Business
Coulrophobia–the fear of clowns–is very real and for good reason. You might think these red-nosed jokers are creepy, sure, but certainly not dangerous. You’d be wrong. Clowns never reveal their real names, and dress to obscure their identities. The rules...
