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woman and 2 children on a wooden bridge looking below as the ruins of Nestor Palace in Pylos Greece
Business Value
George Sotiropoulos

Spinning Gold into Hay

“That’s a palace?” my daughters exclaimed. Their eyes were declaring what their mouths were too polite to say. That’s complete ***t. So they weren’t impressed

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Rendition of Bruce Springsteen playing live in Hyde park in 2009
Business Value
George Sotiropoulos

No Retreat … No Surrender

“I learned more from a 3 minute record than I ever learned in school” Bruce Springsteen – “No Retreat, No Surrender” In the mid 80s

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Parody of wizard of oz with Dorothy and the Cowardly Lion and the Tin Man and the Scarecrow walking down the yellow brick road but they are all wearing ill-fitting business suits over their costumes with the emerald city looking like a glass hype town behind them.
Business Value
George Sotiropoulos

Get Off The Yellow Brick Road

You know what’s funny about my business? The wide variety of industries and situations I get called into that differ significantly on the surface but

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old school leather-bound book open with customer names next to a window and a bottle and glass of red wine with vineyard in background.
Business Value
George Sotiropoulos

What the Hell Am I Buying?

The Answer Changed the Wine Industry. A few years ago when I was working as a Value Builder Advisor with John Warrillow’s Built to Sell

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business man with shadowy men next to him on a table and fire coming out from the desk
Business Value
George Sotiropoulos

Death by a Thousand Price Cuts – Part 3

Too many business owners bleed cash by attracting the wrong clients. Here’s how one owner fired the dead weight, rebuilt his business, and got his life back — starting with better margins.

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A business man walking through a mob of discount zombies but walking away from a sign for premium clients.
Business Value
George Sotiropoulos

Death by a Thousand Discounts Part 2

In part 2 we meet more with Earl, who nearly killed his business… by chasing the wrong customers.
More sales ≠ more money — especially when your prices are bleeding out to match bottom-feeders.
Today we look at how Earl realised more volume wasn’t the answer — and tomorrow….what he did instead to stop the bleeding and rebuild real profit.

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Business men and pigs walking into a tannery called Discount Business Tannery
Business Value
George Sotiropoulos

Death by a Thousand Discounts… Part 1

“People just want it cheap…”

That’s what he told me after blowing 5-figures on marketing to get more customers — while his margins dropped 25%.
But more customers wasn’t the problem.
The real issue?
He was discounting to chase the wrong people — the ones who’d always leave, complain, or demand more for less.
So we sat down and started fixing the real problem.
The first question I asked him made him stop cold.
Full story here

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Business Value
George Sotiropoulos

Has your Business Become the Place for Dreams to Die?

Your business was supposed to fulfil your dreams in why you started it in the first place.
So why does it feel like a job with more stress and fewer control?
If you’re ready to stop feeling trapped inside what you built — this is for you.

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My dad in a blue shirt with pen in pocket standing in a grove of his Olive Trees
Business Value
George Sotiropoulos

One Slip. 8 Years Gone

One fall. Three seconds. Eight years lost.

That’s how my father’s final chapter began.

Here’s why I’m sharing it — and what every founder needs to hear if they’re stuck waiting for “someday” to enjoy their business.

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woman alone in office tired and standing against a wall with everything lying around.
Business Value
George Sotiropoulos

Just When You Thought You Were Out…

Ever feel like Mike Corleone is talking about you in your business?
When Clients reappear with new fires.
Teams drop the ball when you’re gone for a day.
To-do lists multiply like souped up cats.
You’re not broken.
But the business is on its way to breaking you… unless….
In Q4, we’re helping founders escape that trap and finally build the company they thought they were creating in the first place.

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frustrated business woman sitting alone in o0ffice.. hands on face
Business Value
George Sotiropoulos

When Did You Last Relax in your Business?

She built a profitable business. And then she said she hated it.
17 years without ever being able to relax.
One holiday destroyed in 3 weeks.
15 months to recover.

Mary’s business made money —
but cost her her time, energy, peace of mind… and almost her family.
And she’s not alone.
If your business drains you more than it fuels you, it’s time to fix that.
We’re doing just that in Q4. Stay tuned.

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A middle-aged man standing alone in a dimly lit family living room, cluttered with paperwork and old business files, while a child sits on a couch looking away, arms crossed, disappointed
Business Value
George Sotiropoulos

Drunks, Foxholes and Business

Many entrepreneurs dream of passing down their business. But if it’s burning you out — your kids won’t want it. Discover how to turn your business into a valuable asset they’d be proud to own

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End Burnout Fall in Love with your Business

Lifetime Pioneer

End Burnout Fall in Love with your Business

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