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woman and 2 children on a wooden bridge looking below as the ruins of Nestor Palace in Pylos Greece
Business Value
George Sotiropoulos

Spinning Gold into Hay

“That’s a palace?” my daughters exclaimed. Their eyes were declaring what their mouths were too polite to say. That’s complete ***t. So they weren’t impressed

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Rendition of Bruce Springsteen playing live in Hyde park in 2009
Business Value
George Sotiropoulos

No Retreat … No Surrender

“I learned more from a 3 minute record than I ever learned in school” Bruce Springsteen – “No Retreat, No Surrender” In the mid 80s

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Parody of wizard of oz with Dorothy and the Cowardly Lion and the Tin Man and the Scarecrow walking down the yellow brick road but they are all wearing ill-fitting business suits over their costumes with the emerald city looking like a glass hype town behind them.
Business Value
George Sotiropoulos

Get Off The Yellow Brick Road

You know what’s funny about my business? The wide variety of industries and situations I get called into that differ significantly on the surface but

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old school leather-bound book open with customer names next to a window and a bottle and glass of red wine with vineyard in background.
Business Value
George Sotiropoulos

What the Hell Am I Buying?

The Answer Changed the Wine Industry. A few years ago when I was working as a Value Builder Advisor with John Warrillow’s Built to Sell

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Business man looking lost sitting at a food stand in middle of desert
Business Value
George Sotiropoulos

Buy This Business – It Put the Kids Through School

I got to experience first-hand the ridiculous pitch a café owner made when it came time to sell her business and I wished to see her current financials.
Now her answer wasn’t so out of the ordinary. Often business owners have the incorrect conception of what makes their business attractive to someone else.
The stakes are too high to find yourself in this same no-mans land so we have released a new course in the Owners’ Portal. Read on to find out more.

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2 men on a horse statue in an office park
Customer Experience
George Sotiropoulos

Now I can Whip Him

Imagine holding your competitor’s playbook and doing… nothing. That’s exactly what happened when General McClellan sat on Lee’s battle plans, letting a chance for victory slip through his fingers.
Today, business leaders hold the same power with Customer Lifetime Value (CLV).
Will you leverage CLV to conquer your market—or watch rivals overtake you? Don’t be the next McClellan.

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woman in front of 2 doors.. one is open to a scary pumpkin. she\s about to look through the other door.
Business Value
George Sotiropoulos

Will your Business Trick or Treat?

Halloween is here, but for many business owners, it’s not all treats. I recently caught up with a friend whose business thrives, even while he enjoys an extended stay in Greece.
But did you know that 7 out of 10 profitable businesses are set up for a nasty trick? Years of hard work, sacrifices, and late nights… only to find their ‘reward’ nearly worthless when it’s time to cash out.
Will your business give you a treat—or a trick

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Business Value
George Sotiropoulos

A Step Too Slow in your Business

In business, being just “a half step too late” can make or break major opportunities. The Chicago NFL game showcased how missing that split-second focus cost the team dearly.
I recently had a client who missed a lucrative deal over a preventable oversight.
The lesson? Don’t let everyday distractions cloud critical decisions and make you end up being a step too short or a second too slow.

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Goose sitting on a pile of golden eggs. The Goose that lays the Golden Eggs
Business Value
George Sotiropoulos

Want to Find the Hidden Goldmine in your Business?

Just wrapped up our Profit and Dine session in Dubai, and one participant is already implementing insights to 5x profits and double the value of his business. All from focusing on one powerful metric.

Imagine knowing exactly where to invest to get your most valuable customers and drive profits higher than ever before. Are you tracking it yet?

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business man wearing an American footlball helmet diving and catching a ball in the endzone of a football stadium.
Business Value
George Sotiropoulos

Will You Need a Hail Mary for your Business?

Incredible moment in yesterday’s NFL game! With just 2 seconds left, the Commanders’ Jayden Daniels launched a Hail Mary—Chicago tipped it, but it still found Noah Brown’s hands for the game-winning touchdown. Pure elation for Washington, heartbreak for Chicago.
But here’s what’s even more surprising… many business owners are relying on a Hail Mary when it comes to capturing the full value of what they’ve built. Are you one of them?
Read on to find out.

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woman on motor bike flying through the air with jet fire streaming out of the back. She is exhilirated.
Scaling the Business
George Sotiropoulos

Step Back and Watch Your Business Fly

Ever felt trapped by the daily grind, unable to step back without fearing things might fall apart? Jane who owned a logistics company did too—until she leveraged data and a key metric to uncover her most profitable customer segments and empower her team. Now she’s free to explore business opportunities worldwide while her company thrives. Discover on Tuesday the 29th of October the key metric and data-driven approach that transformed her business, boosted its profits and freed her time.

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Lifetime Pioneer

End Burnout Fall in Love with your Business

Lifetime Pioneer

End Burnout Fall in Love with your Business

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