by George Sotiropoulos | Nov 17, 2023 | Business Value, Customer Experience
I met Sarah at a networking event recently.She had built her consulting firm from the ground up, hanpicked her team and prided herself on the exceptional service they delivered.And yet, she was uncomfortable charging her clients and so created pricing that didn’t...
by George Sotiropoulos | Nov 15, 2023 | Business Value, Customer Experience, Scaling the Business
Many of you probably grew up or remember the TV game Show “The Price is Right.”The premise is you could win prizes such as a room full of furnishings or even a new car if you came closest to guessing the right price of the prize without going over.It ran for decades...
by George Sotiropoulos | Nov 14, 2023 | Business Value, Customer Experience, Scaling the Business
In the Odyssey, the Sirens were creatures that sang beautiful songs and would drive sailors nuts with desire and cause them to crash their boats on the rocks.Unfortunately, Siren Songs have become reality in our business world.For example, Lisa, who owned a unique...
by George Sotiropoulos | Nov 13, 2023 | Customer Experience, Business Value, Scaling the Business
Let me tell you about Jack, who had this quaint little coffee shop that was the heart of the community. His cozy spot had regulars, ambiance, and the best coffee in town.Yet, as he closed up shop each night, Jack felt the same anxiety from a Till that was “too...
by George Sotiropoulos | Nov 10, 2023 | Customer Experience, Business Value, Scaling the Business
I had a client who created events for clients from a café opening or ladies night to huge international events with world famous artists.She had several core service lines including one for entertainment for restaurants.The service line was plateauing and so we dove...
by George Sotiropoulos | Nov 9, 2023 | Customer Experience, Business Value
The Pricing Pimps were out in full force.“Do you need web development, apps, your car serviced, your ACs cleaned, and a personal wipe?…“We can do all that and more for cheaper than anyone else.“Call us.. and if you don’t want to hear from us.. call us anyways...
by George Sotiropoulos | Nov 7, 2023 | Customer Experience, Business Value
I’ve always said there are two industries you can learn a lot from when it comes to business.Restaurants and professional sports.Now for restaurants, it’s obvious. Everyone has an experience with restaurants. There are so many of them that you get to...
by George Sotiropoulos | Nov 6, 2023 | Customer Experience, Business Value, Scaling the Business
Besides staffing, acquiring customers can often be your biggest or one of your biggest expenses.Imagine you could do it for free?And pick up the best types of customers you want?It’s not magic.In fact, it’s a key strategy that many direct sales businesses follow but...
by George Sotiropoulos | Nov 3, 2023 | Business Value, Customer Experience
Listening to your customers isn’t just about hearing their words—it’s about understanding their hearts. I created a quick infographic distilling the essence of customer listening into action into 5 clear steps. Learn how to tune into your customers’...
by George Sotiropoulos | Nov 3, 2023 | Business Value, Scaling the Business
Yesterday I was hosting our new BX launch in our Palm location.One of the attendees when I mentioned business sellability immediately got up and told the entire room it was important what I was saying and then went into his story.He had bootstrapped a business from...
