How do you look to grow your profits? If you are like most business owners, the first answer that comes to mind is find new customers.

But that is like deciding to scale a mountain by coming up the back side over sharp rocks and deadly drops instead of walking up a paved path.

The paved path? Pricing Optimisation.

Our 6 February workshop will delve into a powerful strategy: Impact Based Pricing. Susan Trivers, a renowned Pricing Strategist, has guided clients to win over $72 billion in 20 years. Learn how aligning pricing with the impact you deliver can transform your business.

Join us to discover how effective pricing can be your direct line to success.

As a Business owner, have you ever faced the baffling scenario where customers undervalue your premium services?

I share in this post how my wife, an expert in transforming young struggling readers into confident ones, faced a surprising challenge. Her vast experience was being compared to budget services – much like valuing a child’s future education on par with shopping for a handbag!

This story isn’t just about education; it’s a powerful lesson for all businesses. How do we ensure our clients recognize the true value of our services and don’t just see us as another commodity?

Read the post and reflect on your current pricing strategies.

Discover why it’s crucial to communicate the true worth of your offerings and escape the “commodity swamp.”

Highlights from the launch of the Profit and Dine Mastermind

Read and find out how our Mastermind is the board of advisors you were looking to find…

Being an entrepreneur can feel like you’re exploring unknown territory.

Imagine having a group of fellow business owners, sort of a board of advisors who can help you navigate the journey, avoid pitfalls and accelerate your growth with lessons from their experience.

These are called Masterminds and Sophiall is launching its own. Read to find out more.

Networking isn’t just a skill; it’s the lifeline of business growth. Our latest article dives into why building and nurturing connections is crucial for success. 🚀

Visibility: Stay at the forefront of your industry through regular networking. Being seen and remembered opens doors to new opportunities.

Knowledge Exchange: Tap into a wealth of insights and innovative ideas from your network.

Collaboration: Forge partnerships that expand your reach and enhance your offerings.

Community: Build a supportive ecosystem that shares in your journey.

An overlooked key to building and growing a successful business is learning from what others witnessed or experienced as they grew theirs – and sharing the insights. Our new Sophiall Monthly Mastermind is all about helping you build a “Board of Advisors” or Witnesses around you to help you grow faster and avoid expensive and time wasting mistakes.

Many people are making serious new years resolutions which often end up in the dream or one day column. We are launcing our What are your Wroth Pricing workship on 17 January so you can walk away and implement changes right away to drive up your profits, the value of your business and the freedom and control over your own life.

The 2024 US election season is upon us. It’s a rollercoaster in the Republican camp, with candidates vying to be Trump’s runner-up. But here’s the twist: it’s not just political drama; it’s a lesson in business authenticity and differentiation.

Read how political mistakes that sink a candidate can also be business mistakes that hamper or sink a business. In this article we are talking authentic messages which offers valuable insights for entrepreneurs and political buffs alike. Read on and lets see how authenticity and business strategy resonate with each other

Reflecting on a unique experience during my study abroad in Freiburg, Germany in 1990, I was reminded of a powerful lesson in pricing. As students, we discovered a payphone glitch that allowed endless free calls worldwide. This led to a frenzy of calls among us until the system was fixed. That incident taught me an invaluable business lesson: the importance of appropriate pricing.
Today, I’m excited to announce two upcoming masterminds focused on this critical topic. Join me and experts Mark Griffiths (17 January) and Susan Trivers (6 February) for workshops on pricing strategy. These sessions are designed to help you assess your value accurately, avoid undercharging, and set prices that reflect the worth of your services.
Don’t miss the chance to elevate your business by mastering the art of pricing. Say goodbye to the uncertainty and pressure of setting prices. Let’s build a solid foundation for your business growth together..