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Our Daily Blog

Business Value
George Sotiropoulos

7 Posts That Can Transform How You “Own” Your Business: Day 1

This is the first of 7 emails on the benefits and life changing transformation of owning a “premium” sellable business – a cornerstone of long-term business success and personal freedom.

Even if selling isn’t in your plan, this concept can redefine how you approach your business. I will be hosting a presentation on this top on 31 May. Details to follow.

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Uncategorized
George Sotiropoulos

Therapy for Hedgehogs or Business Opportunity?

Ever get unusual or “out of scope” requests from your customers? Do you know when the request is harebrained, or actually an opportunity to expand the business lucratively?

Two examples in this article… only one will help scale and make a business sellable

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Customer Experience
George Sotiropoulos

Hooking up with any Sort Of Potential Prospect

Are you tired of being on the receiving end as a loyal customers when companies decide to play the “Dating Game” with new prospects at your expense. When you are stuck paying full price while new prospects are showered with benefits and discounts that “are applicable to new customers only..”

Why? How does it make you feel? Do you think it’s smart?

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Customer Experience
George Sotiropoulos

Segregation on the Entrepreneurial Bus

“Segregating customers based on their buying behavior, wants and needs can be a smart move for businesses. By providing tailored experiences to your most profitable customers, you can build a loyal customer base that appreciates your specialised services. D

By not trying to please everyone – you can focus on wowing your target audience and building a successful and growing business.

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Business Value
George Sotiropoulos

If You Build It They Will Come

If you built it they will come. Iconic quote from Field of Dreams but does it happen in reality in today’s business?

Or is it the source of the most common and expensive mistake many business owners make…

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Business Value
George Sotiropoulos

Will Chat GPT Destroy My Business?

Are you worried about AI replacing your business? Do you worry that customers will flock to the cheapest option regardless?

I put my two cents in here including an enlightening experience I had with David Deutsch. Let me know your thoughts.

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Business Value
George Sotiropoulos

When Business, Friends and a Dream Collide Part 2

Our letter writer learned the hard way that good communication and clear agreements are essential elements for any successful partnership. By neglecting these, his friendship and business partnership collapsed.

Even with a history of success, things can quickly fall apart if you aren’t prepared. Create well-written agreements, have clear dispute resolutions, and mutual understanding on different exit situations.

Don’t wait until it’s too late. Create a solid foundation for your partnership today with transparency and trust.

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Business Value
George Sotiropoulos

When Business, Friends and a Dream Collide

Exiting a business partnership can be a tough pill to swallow, and sometimes the disagreements can damage not only the business but also the friendship.

Read in this email how this narrator’s friendship and business with his best friend, Alex, came to a bitter end over disagreements about selling their business.

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