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Our Daily Blog

roman in front of modern dressed crowd
Business Value
George Sotiropoulos

He’s not the Messiah… He’s a Very Spammy Boy

False Messiahs and Slick Salemen are the expensive vampires hunting each business owners and looking to sell them the dream of a quick fix or solution regardless of whether it will work or is even appropriate. You’ll save countless hours and money in knowing how to identify and avoid the false messiahs who will do all they can to try to stick their claws in you and convert you.

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ww2 soldier in a modern office
Business Value
George Sotiropoulos

Key Lesson from a War Criminal

Can we learn from depraved moments in history. In fact we can. What is scary is what allowed ordinary people to become professional killers and how they rationalized it away. This Rationalisation mechanism is what we have to identify and address when it comes to our business. Because often it traps us in routines and practices that at best keep us stuck and at worst set us up for failure.

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A clown which shows the spammer is holding a business meeting
Scaling the Business
George Sotiropoulos

Help me Tailor my Business

Once again we see the finest in cold emails form people actually getting paid to deliver this crap. I’m being nice and not revealing this person’s full name and company but the email is his. And for someone whose promise is to give me tailored content…. It’s generic and plain stupid.

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Couple standing in front of a moving bus
Scaling the Business
George Sotiropoulos

Hit by a Bus or Divorced

The cliché getting hit by a bus may be in need of getting hit by a bus itself. Only 6,000+ people have bene hit by bus in 20 years. Divorce on the other hand claims nearly 50% of all marriages where there is an entrepreneur. So it makes sense not to prepare for divorce but have a business that is prepared at all times – for every opportunity or D challenge.

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guy receiving a gift and not knowing what to do
Business Value
George Sotiropoulos

Own the Opportunity

Often opportunities are once in a lifetime event. Some business owners had their life changing opportunity in their hands but were not ready when it came and now it’s gone, if not forever, for years. All it may take to be ready.. have your financials and records in order.. starting from today.

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couple being romantic while checking out business on computer
Business Value
George Sotiropoulos

Put the Spark Back in Your Business

It’s easy to get trapped and lose the spark in loving your business and forgetting why you started it in the first place. There are some practical steps you can take but it all starts with the right mindset and the right playbook. Reginite the spark and you will enjoy not only running your business again but owning an asset that puts more money in your pocket and is attractive to investors and customers.

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Donkey sitting in a tuxedo at a computer sending emails
Scaling the Business
George Sotiropoulos

Paid to Look Like an “ASH”

A stupid open in a Linkedin Email illustrates the epidemic ravaging our inboxes and some unaware Entrepreneurs – huckster salesmen promising leads but delivering S**t. See a perfect example inside.

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happy customers with thumbs up
Customer Experience
George Sotiropoulos

Overdelivering and Winning a Relationship

The Best businesses, the ones with the most profits and which give owners the lifestyle that many others envy are businesses that understand the difference between focusing on making a sale or focusing on making and deepening a customer relationship. Walk with me as I finally meet a printer who addresses an immediate need but does it in a way that makes it a long term relationship with me.

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