Our Daily Blog

Business Value
George Sotiropoulos

A Business Life Sentence in 60 Seconds

Imagine the disappointment of having a $13.75 million deal fall through just moments before signing the agreement. Instead of a dream holiday, Mark suffered a suffocating silence from an oft disappointed spouse, and retirement plans were pushed back “another 3 years”. It’s more common than we care to admit but you can avoid such a fate..

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Business Value
George Sotiropoulos

Pricing and Freedom

Just like a relaxing drive can be interrupted by an unwanted driver riding too close behind us so often our customers are disturbed when we come in fast and close demanding a new purchase or more money. Avoid that common mistake and watch your profits soar.

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car tailgaiting another
Customer Experience
George Sotiropoulos

Tailgating a Customer

Just like a relaxing drive can be interrupted by an unwanted driver riding too close behind us so often our customers are disturbed when we come in fast and close demanding a new purchase or more money. Avoid that common mistake and watch your profits soar.

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Customer Experience
George Sotiropoulos

Getting Customers as a Hassle

Spam is the gift that keeps on giving when it comes to identifying what’s wrong in today’s business. By acting opposite of the majority who employ spam or buy into the purveyors of it you will stand out and be more attractive to prospects and customers than spamists who whistle and holler

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killer clowns
Dependency on Owner
George Sotiropoulos

The Clowns Haunting Your Business

Complexity Clowns are another bane on the existance of SME owners. They come and try to sell complicated solutions that have no relevance or practicality to you and your situation by showing off corporate owners and others who were fleeced. Find the simple test you can ask them to find out who is and who is not a clown.

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showing complexity wiht a person and buildings
Scaling the Business
George Sotiropoulos

“Keep it Simple Stupid”

As Business owners we often make the mistake of thinking complexity equals quality and overpaying on complicated solutions that have no chance of success but which are sold to us magic solutions. Protect youself by going back to the basics.

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A sinister man surrouned by a python snake
Customer Experience
George Sotiropoulos

When Customers Squeeze You

PIA (Pain in the A**) Pythons – these creatures latch onto a business owner as a normal customer and then they squeeze the owners dry by immobilizing them with complaints, questions, issues so they monopolise all their time and energy until the owner pretty much loses the will to live or gives in on price and other demands. Customers are not always right and you should never have to be stuck with a Python.

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woman in modern setting sitting in the dock
Customer Experience
George Sotiropoulos

Shame Stopping Your Sale?

Shame can keep us from doing what is best for us and often lead us to disastrous paths as a character in a movie I saw recently experienced. When you speak to your customers are you identifying where they might be too embarrassed to ask for help and so making it comfortable for them to do so with you… and finally have the solutions they so desired.

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