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Business Value
George Sotiropoulos

20 Seconds that Changes Their Lives

Case Study Alert & An Exclusive Invitation!

Ever heard the saying, “Sometimes you have to go back to move forward”? Well, I’ve got a story that turns that saying into a breathtaking reality.

The Challenge: In the throes of a pandemic-hit world, a B2B business found themselves grappling with a staggering 70% loss in corporate clients. Their pivot to B2C seemed like a lifeline, but instead, they encountered a fierce battlefield: towering competitors, a market saturated with superior offerings, and the daunting task of redefining their identity.

The Turning Point: Enter our Business Growth and Scaling Exercise. Within 20 minutes, we didn’t just light a spark; we reignited their enthusiasm to return to their B2B roots.

The Outcome: Fast forward 18 months, and the results are nothing short of spectacular:

Profits skyrocketed by 8x

Company value soared by 5x

A lucrative 7-figure offer turned down because… why settle when you’re growing at a 30% clip?

Not only did they win back their pre-COVID clients, but they also expanded their B2B segment and introduced higher-margin products, all thanks to listening to their customers.

And now, it’s your turn!

In Dubai? Join us this Friday, 8 March, from 6-9 PM at Voco Hotel’s The Deck Restaurant on the Palm for our Profit and Dine Mastermind. We’ll dive into this Business Scale and Growth Exercise, among other actionable insights. All without breaking the bank. Sign up here [https://mastermind.sophiall.com/profitdinemasterhome] to transform your business narrative!

Outside the UAE? We’re bringing this exercise eventually online.

SO mark your calendars for 12 March 2024, 11 AM EST / 3 PM GMT / 7 PM GST for the launch of our Online Mastermind that promises actionable insights at an accessible price. The Business Scale and Growth Exercise will be scheduled for one of the subsequent sessions shortly thereafter.

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successful business meeting people shaking hands in suits showing positive result of pricing strategy
Business Value
George Sotiropoulos

Are You Making these Cash Flow Mistakes?

Today I’m diving into something we sometimes overlook but is crucial for our success: Cash Flow Management. Yes, it’s more than just glancing at your bank account now and then. It’s about strategically ensuring your business doesn’t just survive but thrives.
From planning and forecasting to managing expenses and optimising payments.
From keeping expenses in check to encouraging customers to pay early or upfront.
And of course tips on smoothing out income fluctuations and optimising labor utilisation and costs.
Curious? Click the link to check out the article.
P.S. Let’s get the conversation started: What’s been your biggest cash flow challenge?

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cow smoking a cigar in business attire sitting on a fence
Business Value
George Sotiropoulos

What A Cow can Tell us About Profits

Ever heard the saying How to get more milk from a cow while spending less on food? – By feeding it less and milking it more often?

It’s not just a quirky saying; it encapsulates a profound lesson on business efficiency vs. wisdom.

Picture this: a seasoned business owner in Russia, $50 million on the line, and a consultancy’s advice that seemed like the golden ticket. Fast forward 18 months, and it’s a tale of huge losses, learning, and a triumphant return to basics that saved the business from the brink.

This isn’t just a story about cows or even about a business far away in Russia. It’s about how you chase higher profits. It’s about focusing on the right balance between cutting costs and nurturing growth, between modern methods and timeless wisdom.

Read on to discover what cows (yes, cows!) can teach us about profit margins.

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surfer under a huge wave
Business Value
George Sotiropoulos

From Kitchen Table Bills to Worldwide Delight: Unwrap the Story

In 2014, Monique Bernstein and Eli Zauner were on the brink of giving up. Their dream of an online snack shop was crumbling under a mountain of bills. But then, inspiration struck. Why not connect the world through the universal love of snacks? From this simple question, Universal Yums was born—a subscription service delivering global flavors to doorsteps every month.

This wasn’t an overnight success. It took relentless testing, failing, refining, and retesting. Yet, their dedication turned financial despair into a booming business, proving that the path to success isn’t always straight but it’s always worth pursuing.

Their story isn’t just about building a profitable business; it’s a testament to the power of resilience and innovation. It’s about looking beyond the conventional, daring to dream big, and relentlessly pursuing that vision against all odds.

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man in expensive suit begging for money
Business Value
George Sotiropoulos

Get Hacked for Pennies a Day

Feel like losing your business over a hack only happens to others?
ARe you willing to give strangers full access to all your personal and business data and secrets for less than $3 a day?

In many cases you already are..

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business man in dark wtih light shining behind as if knowledge but dark as in a curse.
Business Value
George Sotiropoulos

When Cost Saving is Negligence

I witnessed and suffered first hand the results of a hack when my information as a subscriber was stolen and put on the dark web. The company who I was a loyal subscriber for years went out of business – having lost key personnel due to their information going on Wikileaks.

This serves as a stark reminder that no one is immune to cyber-attacks. Many of us, unknowingly, already have our emails lurking in the dark web. Yet, we hesitate to invest in basic protection, despite the potential risk of financial loss, customer attrition, and hefty fines.

In UAE, even minor data breaches can lead to six or seven-figure fines. While we can’t control hackers, we can control our investment in cybersecurity.

Join Michael Duffy and his Don’t Get Hacked’ presentation on Monday 26 February at Voco Hotel’s Deck Restaurant. Learn practical steps to protect yourself, your customers, your business, and ultimately secure your success and sanity.

Sign up or find more information. Let’s invest wisely and stay safe!

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Scaling the Business
George Sotiropoulos

When Saving Money Costs a Fortune

Learn the critical importance of investing in professional expertise, especially for complex and crucial tasks such as VAT reporting and accounting. Attempting to save money by hiring less qualified individuals or taking shortcuts can lead to far greater costs down the line, not just in financial terms but also in time and stress.

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