Be patient, Dad,” my 4-year-old said as we waited 45 minutes for our order. Surrounded by the sea and a lovely breeze, I realised something crucial—a lesson from my newly launched 5-Day Challenge. Want to uncover what truly drives your market? Want to stop obsessing about price discounts and ineffective advertising? Join now for free and transform your business.
What can dealing with the customer service of your bank teach you?
Its a goldmine of how not to treat your customers and the topic of today’s post.
Now banks have no excuse to provide poor service but they do across the board and it’s mostly due to a finance mindset that erroneously sees customers as costs and not assets.
Segment and treat your customers like the different assets they are… and the sky is the limit.
Curious how a favourite family beach spot lost its charm? A single change made all the difference. It’s a powerful reminder of how subtle shifts can impact whether your best customers stay or abandon you. It doesn’t even have to be something you did wrong.. but rather something you stopped doing that you did before. Check out how small actions can keep your customers engaged or send them to your competitors.
Ever wondered if your business relationships are holding you back? You might be attracting the wrong crowd without even realizing it. Are those free promotions and networking groups actually draining your energy and time? Discover the hidden traps and how to invest your efforts wisely to attract the right customers. Curious about the secret to confidently charging what you’re worth? Click to unveil the surprising insights…
When reaching out to attract leads for your business are you doing so by planting a big sign on you head and asking people to kick you because you look like a Jack ***?
Instead find out what the people you want to attract really need and want.. and then effectively communicate it.
It’s the topic of our upcoming 5 steps to stop competing on price series coming up.
How well are you standing out versus your competition? Do your customers see you as unique and superior and someone to whom they want to give their business – repeatedly? Find out by two simple questions you can ask them…
A line from Romans and a couple of wake up calls in my personal health has clarified in my head when I stand in my own way. It also helped a client get out of his way and achieve phenomenal results in just 18 months. Find out more.
“….Politics is Knowing when to pull the trigger” is the end of a quote from GodFather 3 in regards to finance but I’d argue it applies to business in general. In this case I show how a potential assassination can be leveraged in such a way that only Trump benefits and that is no accident. When you can follow an approach popularised by Ben Settle to build a world for your audience and customers.. you can have them do all sorts of things for you and enthusiastically too.
Do you know the one mistake almost everyone makes, even when they’re aware of it?
I recently had a conversation with a top copywriter who revealed a surprising truth that affects us all.
Curious about what it is and why we keep falling short despite knowing it?
My friend’s father, suffering from Alzheimer’s, was gripped by delusions, convinced of an impossible affair. This heartbreaking scenario made me reflect on the delusions in my business and career that cost me millions. From trusting untrustworthy people to believing toxic environments would change. How did I finally break free from these costly illusions? The answer can be surprisingly simple.
Ever walked into a place designed to create an unforgettable experience? Imagine a school like that. I recently toured a new school in Dubai, where my wife will work, and my daughters will attend. The moment you step into the welcoming entrance, you know it’s different. Bright, spacious, and thoughtful in every detail. And it only gets better from there. Read on to learn what it can teach you about your business.
Last Thursday’s US Presidential debate was more than just political theater. Hidden within the chaos was a crucial lesson for all business owners. It’s not about age or stats—there’s a deeper secret. Trump’s approach clashed with Biden’s in a way that revealed a powerful tactic. Want to uncover what this hidden strategy is and why you should apply it when speaking about your business? The revelation might just surprise you.
Ever heard of Eugene Schwartz?
If not, and you want to stand out in a crowded market, it’s time to get up to speed. Discover the crucial concepts of market sophistication and customer awareness that can help you cut through the noise. It’s a masterpiece on how to get your message noticed. Read the brief into to find out more..
They’re not who you think they are. They’re lurking, ready to drain the lifeblood of your hard-earned success. Who are these relentless creatures? How can you spot them before it’s too late?
Explore the tactics and signs of these price-squeezing predators and share strategies to protect your business from their grasp. Stay vigilant and stay ahead.
Sometimes, a single piece of information can shift your entire perspective and transform how you have been running your business. Discover how understanding one crucial concept can make all the difference – especially if you feel things have become more challenging recently.
Curious to know more? Stay tuned to uncover this vital insight that could bring some much needed success.
Today marks a milestone – my 450th daily post and email.
Sharing these insights is my way of helping you level the business playing field.
Why daily? Because each day brings new ideas that can make a difference now, not next week.
These emails connect us, offering value without collecting a dime.
Here’s to your success.
Last week, we explored how to avoid the constant pressure to lower prices and still thrive. Vance Morris, with his carpet cleaning business, defies the odds by charging much more than his competitors in a commodity market and gaining a loyal base of repeat customers. How does he manage this in such an environment where everyone else tries to undercut each other on price? Stay tuned to learn more
As I parked my car in the scorching 44°C(111.2°F) heat, I realised how much customer experience and value matter.
My daughter’s school? A logistical nightmare:
* Staff hogging all the good parking spots.
* Gate farthest from where we park.
* No access to the air-conditioned buildings.
* A sun-soaked trek to the car with my daughter.
It felt like a fire walk and sauna every day.
But the new school next door? A dream:
* Ample parking for everyone.
* Convenient, central pickup and drop-off.
* A welcoming lobby with a café for parents.
They’re already full with a waiting list, and they haven’t even opened yet.
Curious how these lessons apply to your business?
Ever wonder why Disney can charge twice as much as Six Flags but still have people lining up to spend? It’s not just about the rides. Imagine stepping into a world of magic, where every meal, every souvenir, and every experience is crafted to perfection. Curious about what sets Disney apart and how you can apply these secrets to your own business? Stay tuned, and discover the magic behind the strategy.
Who knew a Mouse could teach us about achieving business freedom? The magic keeps us coming back, eager to spend more for that unforgettable experience. Curious about how you can apply these lessons to your own business? Join us this Wednesday at the Profit and Dine Differentiation Dinner..
Feeling frustrated by constant pressure to reduce your prices? This story unveils the power of differentiation and how it can make your business immune to blackmail from Discount Zombies. Discover the key to standing out and maintaining your value. Stay tuned for insights that could transform your approach to pricing and competition.
Did you miss our recent workshop on standing out in a crowded market? Don’t worry! Here’s a quick recap of the key insights and actionable strategies we covered. Dive in to see how understanding and leveraging customer desires can transform your business. Plus, join us for a deeper dive at our live session in Dubai this Wednesday!
Read on for more details.
Hi, Who handles the selling in your business? If you’re directly involved, it reduces your business’s value. Investors and buyers prefer companies where the owner
Yesterday, I shared how we helped an Events company owner expand into Saudi Arabia while reigniting growth in her core business. The secret? Understanding the real reasons restaurant owners hire her – and it’s not what you think. By shifting her focus, she left competitors in the dust. Want to know how she filled seats and achieved success? Click to discover one of the key insights we used
Ever feel like your business is burying you, preventing major expansion? I had a client in the event industry facing the same challenge. She was stuck between scaling her business and a major expansion into Saudi Arabia. How did she manage to ignite growth while freeing up time for her expansion? Curious to learn how you can do the same?
Why are loyal Starbucks customers turning away more and more? Is it just about rising prices or is there a deeper issue at play that’s a critical lesson for any business? Are you unknowingly making the same mistake? Discover a key factor in Starbucks’ recent struggles and how to avoid them in your own business. Click to read the full story and protect your brand from a similar fate
Want to know how a small business in Dubai is outshining its competitors and charging premium prices? At a recent Hellenic Business Council meeting, Mazen Kannan, founder of House of Pops, shared some game-changing secrets. His approach is transforming the market and attracting top-tier customers. Curious about his strategy and how it can revolutionise your business? Join our next Profit and Dine Differentiation Series to uncover the full story. Seats are limited—click to learn more!
Tired of clients who want premium results but refuse to invest? In my latest article, I explore this common challenge and why it’s crucial to stand out and communicate your unique value. Don’t let “Discount Zombies” drain your time and force bad decisions. Our next Profit and Dine Series dives deep into this topic. Join us online on June 13th or live on June 19th to learn more. Seats are limited—click to secure your spot
Ever felt like you’re blending in rather than standing out? Patrick did too, in his attempt to woo Siobhan with the same old moves as everyone else. His story is a stark reminder of what happens when you allow yourself to become a commodity. Curious to learn how this tale relates to your business and how you can stand out? Read more to uncover the key to earning more and stressing less.
Ever faced a client trying to lowball your prices? Ever feel like it’s getting harder, not easier, to attract and retain the clients you want? There’s a common reason behind both issues, and it might not be what you think. Many businesses fall into this trap. Curious about this common pitfall? How to avoid it is the subject of our next Profit and Dine Differentiation Workshop Series?
Stay tuned for details.
“I didn’t like who I’d become. I wasn’t a good father, a good husband… hell, I wasn’t even good company.”
Scott wasn’t talking about addiction.
He was talking about his business.
It was profitable — but it was slowly killing him.
His wife was afraid to go to bed beside him because of his rage-fueled business nightmares.
And the worst part?
He kept telling himself it would all be worth it “someday.”
Until the day he stopped lying to himself — and changed everything.
Is your Business blind…. Or is it you?
We all love pointing out the “specks” in other people’s operations.
Pricing’s too low. Team’s a mess. Offer’s unclear.
But you know what’s harder?
Spotting the plank in your own business.
The one costing you time, freedom, and money every single day.
Here’s how to finally see it — and fix it — before your business becomes a job no one wants to own or a legacy none of your children want to inherit.
30 Days in 2001.
In August, I stood on top of the World Trade Center, unwinding with teammates after a long day.
In September, I stood at Ground Zero — alone, just hours before it was roped off for visitors and tourists to come and pay respects.
That month left a mark.
Not just because of what I saw… and smelled…but because of what it taught me about value, purpose, and what we choose to build — or protect.
And it all came rushing back when I watched a documentary about a little church that stood its ground next to giants.
Too many business owners bleed cash by attracting the wrong clients. Here’s how one owner fired the dead weight, rebuilt his business, and got his life back — starting with better margins.
In part 2 we meet more with Earl, who nearly killed his business… by chasing the wrong customers.
More sales ≠ more money — especially when your prices are bleeding out to match bottom-feeders.
Today we look at how Earl realised more volume wasn’t the answer — and tomorrow….what he did instead to stop the bleeding and rebuild real profit.
“People just want it cheap…”
That’s what he told me after blowing 5-figures on marketing to get more customers — while his margins dropped 25%.
But more customers wasn’t the problem.
The real issue?
He was discounting to chase the wrong people — the ones who’d always leave, complain, or demand more for less.
So we sat down and started fixing the real problem.
The first question I asked him made him stop cold.
Full story here
Your business was supposed to fulfil your dreams in why you started it in the first place.
So why does it feel like a job with more stress and fewer control?
If you’re ready to stop feeling trapped inside what you built — this is for you.
One fall. Three seconds. Eight years lost.
That’s how my father’s final chapter began.
Here’s why I’m sharing it — and what every founder needs to hear if they’re stuck waiting for “someday” to enjoy their business.