
Lost in a Mob of Discount Zombies
Many business owners take the shortcut and use their tax description to describe to prospects what they do. That ends up commoditising them, opening them to the “google slap” (where prospects go on google and find thousands of others who do the same thing for cheaper) and putting them at the mercy of price wars and bad attitude clients. See how one conversation changed my client from this fate to something much better…































