In this last restaurant we see how an owner’s personal attitude can drive the culture and ultimate success or failure of his business. How the “brand”of his business is tied up in how he presents himself to his potential customers.
I’m in Greece this week and will highlight some observations I see from different F&Bs that have customer experience and underlying business value lessons for all types of businesses. In the second one we have the most successful restaurant on the strand. Every day lunch and dinner he has full tables. And it stems from providing consistent high quality experience from the passerby to the final bill payment. An experience that gives him a constant stream of repeat patrons and others referred by friends or the high reviews.
I’m in Greece this week and will highlight some observations I see from different F&Bs that have customer experience and underlying business value lessons for all types of businesses. In the first one, we have a nice owner and a nice clean place but it’s sabotaged by confused messaging of what it is and some very awful pictures and inaccurately paint a low quality vision of what to expect inside.
Trying to grow the business on the back of monkeys? By investing in your employees, you’ll not only improve productivity but also attract the best new talent to continue driving the growth of the business.
What is the most effective way to sell a new product or service to your customers? Listen to them, find their pain and needs and then design the product or service. Most do it backwards and then find themselves struggling to find an audience for what they created. Learn the formula from direct marketing to know what to priortise and when.
Today the lesson is how to organically grow the business by leveraging an overlooked asset… your existing customer base and unlock the key to how most successful businesses were able to scale and grow.
Pricing is an overlooked and powerful lever of growth but it’s often determined incorrectly or unnecessarily limited.
We touch on due diligence today and the uncomfortable questions you can head off by preparing from today and turning a painful process into a beneficial one.