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The shock replacement of a baseball team’s manager out of the blue reinforced a lesson that we can take to heart. Just like a team’s wins and losses affect the experience of their fans or customers, so does your daily interaction (or non interaction) with your clients. If your customer’s experience isn’t superior they can fire you as quickly as this poor baseball manager.
Besides staffing, acquiring customers can often be your biggest or one of your biggest expenses. Imagine you could do it for free? And pick up
Listening to your customers isn’t just about hearing their words—it’s about understanding their hearts. I created a quick infographic distilling the essence of customer listening into action into 5 clear steps.
A true story of a business owner who lost a $21 million dollar offer because he “took his eyes off the ball” and didn’t have a business that was sellable when someone wanted to buy it.
Often, terms like “culture” and “growth” are thrown around in the business world as buzzwords. But let’s get real here; culture isn’t just a buzzword. It has solid consequences that can result in lost potential.
For example, in this article I show an example of two cultures in one membership subscription organisation trying to put together an event between the two groups.
But when rigidity overshadows flexibility, a valuable chance slips away for one of the groups.
For business leaders, this highlights the importance of trust and delegation. Are our cultural norms holding us back? Delve deeper to understand the true impact of culture on growth.
Out of the mouths of babes…
Sometimes it’s a lovely insight like I experienced last night and which you can use to dominate your niche and have people only want to do business with you.
Attended an exhibition full of visionaries, but the roundtable discussion reminded me: don’t play it safe to the point of boredom. In business marketing, avoid clichés and truly engage your audience by being genuine and innovative – and yes controversial when appropriate. That’s why it’s all about the real conversations and finding real solutions at our Owner’s table..
Most people do not know how to sell and then there is the Networking Robot. He is in a class by himself. If I hadn’t experienced him in real life I would think he was a cartoon or a boogey man to scare business owners with. Alas, he is real.. and he’s looking to find you at a networking event.
You become who you hang out with. It’s almost a law from the playground to the boardroom. And in any group you join.. it’s in the actions where you see the real value or lack of they provide. And time is too valuable to waste in a group that at best keeps you stuck but at worse sinks you into the swamp.
Watching my eldest daughter taunt my youngest until she bellowed a frightening howl that silenced a restaurant highlighted what we face in a noisy market. Lot’s of big promises and the waving of amazing rewards in front of our faces to make us want badlty what they are selling. Unfortunately, like spoiled brats everywhere, they do not have the ability to deliver on the big promise to us.
Listening to the frustrations of an 8 figure business owner highlights that the challenges we face on the business journey are not isolated or unique to us. That we can learn and tackle them together with sound strategies and common sense solutions
There is an asset in every business that can drive profits and growth by 5x or greater if it’s properly measured and utilised. Just a preview but one we will talk more next week and I will share clips from the presentation I gave today.
Your pricing speaks volumes about the value you offer and the clients you attract. Just as we’re influenced by the company we keep, businesses are defined by the customers they cater to. Join our next Owner’s Roundtable to discuss the power of pricing, growth strategies, and more
The biggest mistake I ever made in my career was the one where I underpriced myself -not due to lack of confidence but to the allure of huge commissions without a realistic diligence that the place I was going was the right option
Your pricing communicates a great deal about how you feel about what you provide and now special it is.
If you price too cheap… your quality is called into question..
Price too high.. your grasp of reality.
But ultimately your pricing should Attract who you want to attract.
And..Repel who you do not want.
Are you one of the vast majority of businesses that ignore your pricing strategy at your own peril. Discover the shocking reality Peter discovers when overlooking the most efficient way to drive up his profits.
Have you ever had a client question your price, asking ‘how long will you actually be working on that?’ It’s time to shift the focus from how long a task takes to the value of the solution provided. Join us in the coming weeks as we explore better ways to price, focusing on value, not hours.
Success isn’t about luck or fate, it’s about building a business that creates opportunities. Learn from those who’ve been there – who’ve built and sold businesses, and unlocked the life they’ve dreamed of. Join us at our next Owner’s Table to discover how you too can create a business that gives you the freedom to live life on your own terms.
When you think of World War I, you think of armchair generals eating shrimp and sipping champagne while sending millions to their death with outdated tactics and strategies that produced only corpses. This is what most entrepreneurs face when the “experts” they hire prioritise making the sale and buying flashy cars over providing solutions that will actually bring the real results they are seeking.
Imagine the disappointment of having a $13.75 million deal fall through just moments before signing the agreement. Instead of a dream holiday, Mark suffered a suffocating silence from an oft disappointed spouse, and retirement plans were pushed back “another 3 years”. It’s more common than we care to admit but you can avoid such a fate..
Just like a relaxing drive can be interrupted by an unwanted driver riding too close behind us so often our customers are disturbed when we come in fast and close demanding a new purchase or more money. Avoid that common mistake and watch your profits soar.
Just like a relaxing drive can be interrupted by an unwanted driver riding too close behind us so often our customers are disturbed when we come in fast and close demanding a new purchase or more money. Avoid that common mistake and watch your profits soar.
Spam is the gift that keeps on giving when it comes to identifying what’s wrong in today’s business. By acting opposite of the majority who employ spam or buy into the purveyors of it you will stand out and be more attractive to prospects and customers than spamists who whistle and holler
Complexity Clowns are another bane on the existance of SME owners. They come and try to sell complicated solutions that have no relevance or practicality to you and your situation by showing off corporate owners and others who were fleeced. Find the simple test you can ask them to find out who is and who is not a clown.
As Business owners we often make the mistake of thinking complexity equals quality and overpaying on complicated solutions that have no chance of success but which are sold to us magic solutions. Protect youself by going back to the basics.
PIA (Pain in the A**) Pythons – these creatures latch onto a business owner as a normal customer and then they squeeze the owners dry by immobilizing them with complaints, questions, issues so they monopolise all their time and energy until the owner pretty much loses the will to live or gives in on price and other demands. Customers are not always right and you should never have to be stuck with a Python.
Shame can keep us from doing what is best for us and often lead us to disastrous paths as a character in a movie I saw recently experienced. When you speak to your customers are you identifying where they might be too embarrassed to ask for help and so making it comfortable for them to do so with you… and finally have the solutions they so desired.
We are often passionate and very knowledgeable about what we provide. It’s good to know what we are doing but it can be major trap when we fall into the curse of knowledge and assume our audience knows as much as we do, or are further along the journey than they really are. Overcome this curse and see your conversions begin to skyrocket.
Snake Oil Branding Bats are a scourge for modern entrepreneurs as they manipulate and sell them worthless solutions around vanity measures that do nothing for the underlying business. Read in this article to see what one of these “rebranding” victims look like.
Accountability and measuring employee performance is critical but when do you take it too far and it becomes a liability that threatens the business itself. Read this example.. based on a true story but details changed and some light literary license taken.
Too many founders surround themselves with people just like them — and stall their growth. Here’s why having humility leads to smart business growth
I ran into someone last week I hadn’t seen in a long time. We used to be part of the same business networking group —
There’s a moment every business owner hits… That foggy middle ground where you’re busy — but stuck. Meetings, calls, pitching… yet no traction. So what
I was at a low point. Cash was tight. Confidence was thinner. Still, I forced myself out to meet an old colleague for a drink.
If You’ve Been Reading me over the last few days…. Then you’ve seen it. The thread running through every story we’ve shared lately: The business
Last week, I sat across from a business owner over lunch. He leaned in, lowered his voice and said: “I thought I was the only
Well, I’m here to tell you now, each and every mother’s son You’d better learn it fast, you’d better learn it young ‘Cause someday never
“Forgive them Father, for they know not what they do.” Those were Jesus’ words on the cross — and last weekend, they were echoed by