Blog - Sophiall

boat crashing into rocks where siren is singing

Business Value

The Siren Song Of Under-Pricing

In the business world, we often fall prey to the Siren Song – the allure of competing on price rather than value.

Just like Lisa, who found herself stuck in a commodity swamp, many entrepreneurs grapple with pricing that doesn’t reflect their worth.

It’s time to change the tune!

Join us at our Pricing Mastery and Business Acceleration Advisory Mastermind, where we’ll tackle the under-pricing dilemma head-on and discover how to attract customers who see beyond the price tag. Don’t settle for being a bargain.

November 14, 2023 No Comments

Customer Experience

Discover the Hidden Value in your Business

Are you a business owner like Jack, who loved his coffee shop and its loyal customers but struggled to make money he wanted every night? The issue wasn’t Jack’s coffee; it was how he undervalued his product.

You might be in the same boat, working tirelessly, yet not seeing the profits you deserve.

Our upcoming Pricing Mastery and Business Acceleration Advisory Mastermind is designed for people like you.

We aim to unlock the full potential of your solutions, delve into pricing psychology, and help you claim the hidden value beneath your feet.

This isn’t just another seminar, as you will receive the practical tools and practical exercises you can implement immediately in your business.

Find the missing piece in your business puzzle.

November 13, 2023 No Comments

Customer Experience

What are you Selling? … It’s Not What Most People Think..

When you understand why people buy at a core level and tailor your solutions to address that desire, you gain the freedom to charge the right price and capture the value you provide through the transformation you deliver. So why do people buy fire alarms? I talk about in this video clip. Why do they buy from you?

November 10, 2023 No Comments

Customer Experience

I Need to Build a Wall….Around my Inbox

Say No to the “Pricing Pimps”.

All they try to do is spam you on Cheap prices but quality wins in the long run. As business owners, our goal isn’t to attract customers only concerned about cost – it’s to serve those who value the transformation we provide.

That’s why I’m excited to share more soon about my upcoming Pricing Mastery and Business Acceleration Advisory session planned for December 5th. In just 90 minutes, you’ll gain the knowledge and tools to price your services for maximum impact.

Let’s leave the Pricing Pimps behind and build businesses that change lives! Who’s with me?

November 9, 2023 No Comments

Customer Experience

Win or Take Your Business Home

The shock replacement of a baseball team’s manager out of the blue reinforced a lesson that we can take to heart. Just like a team’s wins and losses affect the experience of their fans or customers, so does your daily interaction (or non interaction) with your clients. If your customer’s experience isn’t superior they can fire you as quickly as this poor baseball manager.

November 7, 2023 No Comments

Want Customers for Free?

Besides staffing, acquiring customers can often be your biggest or one of your biggest expenses. Imagine you could do it for free? And pick up

November 6, 2023 No Comments

Business Value

5 Steps To Listen To Customers And Elevate Your Business

Listening to your customers isn’t just about hearing their words—it’s about understanding their hearts. I created a quick infographic distilling the essence of customer listening into action into 5 clear steps.

November 3, 2023 No Comments

Business Value

21 Million Reasons….not to take your eye off the ball

A true story of a business owner who lost a $21 million dollar offer because he “took his eyes off the ball” and didn’t have a business that was sellable when someone wanted to buy it.

November 3, 2023 No Comments

pic of 2 people looking in different directions. artistic tryptach.

Business Value

Culture and Growth

Often, terms like “culture” and “growth” are thrown around in the business world as buzzwords. But let’s get real here; culture isn’t just a buzzword. It has solid consequences that can result in lost potential.

For example, in this article I show an example of two cultures in one membership subscription organisation trying to put together an event between the two groups.

But when rigidity overshadows flexibility, a valuable chance slips away for one of the groups.

For business leaders, this highlights the importance of trust and delegation. Are our cultural norms holding us back? Delve deeper to understand the true impact of culture on growth.

November 1, 2023 No Comments

2 year old screaming in a business meeting

Business Value

Business Insights from a 2-Year-Old Mama Girl’s Tantrum

Out of the mouths of babes…

Sometimes it’s a lovely insight like I experienced last night and which you can use to dominate your niche and have people only want to do business with you.

October 30, 2023 No Comments

even experts on a panel giving presentaiton fell asleep because they bored themselves

Customer Experience

A Panel … Of Boredom

Attended an exhibition full of visionaries, but the roundtable discussion reminded me: don’t play it safe to the point of boredom. In business marketing, avoid clichés and truly engage your audience by being genuine and innovative – and yes controversial when appropriate. That’s why it’s all about the real conversations and finding real solutions at our Owner’s table..

October 27, 2023 No Comments

Scaling the Business

The Networking Robot

Most people do not know how to sell and then there is the Networking Robot. He is in a class by himself. If I hadn’t experienced him in real life I would think he was a cartoon or a boogey man to scare business owners with. Alas, he is real.. and he’s looking to find you at a networking event.

October 26, 2023 No Comments

Business Value

Who you Run with and Business Success

You become who you hang out with. It’s almost a law from the playground to the boardroom. And in any group you join.. it’s in the actions where you see the real value or lack of they provide. And time is too valuable to waste in a group that at best keeps you stuck but at worse sinks you into the swamp.

October 25, 2023 No Comments

the Howling at the Business

Watching my eldest daughter taunt my youngest until she bellowed a frightening howl that silenced a restaurant highlighted what we face in a noisy market. Lot’s of big promises and the waving of amazing rewards in front of our faces to make us want badlty what they are selling. Unfortunately, like spoiled brats everywhere, they do not have the ability to deliver on the big promise to us.

October 24, 2023 No Comments

charge of men over battle field ww1 scene

Business Value

Every Day is a Crisis…

Listening to the frustrations of an 8 figure business owner highlights that the challenges we face on the business journey are not isolated or unique to us. That we can learn and tackle them together with sound strategies and common sense solutions

October 23, 2023 No Comments

Business Value

Preview to an Asset that can drive your profits 5x higher

There is an asset in every business that can drive profits and growth by 5x or greater if it’s properly measured and utilised. Just a preview but one we will talk more next week and I will share clips from the presentation I gave today.

October 20, 2023 No Comments

homeless guy in front of ferrari trying to sell it

Business Value

Pricing to Get the Life You Want

Your pricing speaks volumes about the value you offer and the clients you attract. Just as we’re influenced by the company we keep, businesses are defined by the customers they cater to. Join our next Owner’s Roundtable to discuss the power of pricing, growth strategies, and more

October 19, 2023 No Comments

Business Value

“Cajones” is no substitute for Bad Pricing

The biggest mistake I ever made in my career was the one where I underpriced myself -not due to lack of confidence but to the allure of huge commissions without a realistic diligence that the place I was going was the right option

October 18, 2023 No Comments

Business Value

Your Pricing Says Alot About….

Your pricing communicates a great deal about how you feel about what you provide and now special it is.

If you price too cheap… your quality is called into question..

Price too high.. your grasp of reality.

But ultimately your pricing should Attract who you want to attract.

And..Repel who you do not want.

October 17, 2023 No Comments

Business Value

Power of Pricing

Are you one of the vast majority of businesses that ignore your pricing strategy at your own peril. Discover the shocking reality Peter discovers when overlooking the most efficient way to drive up his profits.

October 16, 2023 No Comments

Business Value

The BS of Hourly Pay

Have you ever had a client question your price, asking ‘how long will you actually be working on that?’ It’s time to shift the focus from how long a task takes to the value of the solution provided. Join us in the coming weeks as we explore better ways to price, focusing on value, not hours.

October 13, 2023 No Comments

Business Value

20-20 Business and Opportunity

Success isn’t about luck or fate, it’s about building a business that creates opportunities. Learn from those who’ve been there – who’ve built and sold businesses, and unlocked the life they’ve dreamed of. Join us at our next Owner’s Table to discover how you too can create a business that gives you the freedom to live life on your own terms.

October 12, 2023 No Comments

Business Value

The Charge of the Business Brigade

When you think of World War I, you think of armchair generals eating shrimp and sipping champagne while sending millions to their death with outdated tactics and strategies that produced only corpses. This is what most entrepreneurs face when the “experts” they hire prioritise making the sale and buying flashy cars over providing solutions that will actually bring the real results they are seeking.

October 10, 2023 No Comments

Business Value

A Business Life Sentence in 60 Seconds

Imagine the disappointment of having a $13.75 million deal fall through just moments before signing the agreement. Instead of a dream holiday, Mark suffered a suffocating silence from an oft disappointed spouse, and retirement plans were pushed back “another 3 years”. It’s more common than we care to admit but you can avoid such a fate..

October 9, 2023 No Comments

Business Value

Pricing and Freedom

Just like a relaxing drive can be interrupted by an unwanted driver riding too close behind us so often our customers are disturbed when we come in fast and close demanding a new purchase or more money. Avoid that common mistake and watch your profits soar.

October 6, 2023 No Comments

Customer Experience

Tailgating a Customer

October 5, 2023 No Comments

Customer Experience

Getting Customers as a Hassle

Spam is the gift that keeps on giving when it comes to identifying what’s wrong in today’s business. By acting opposite of the majority who employ spam or buy into the purveyors of it you will stand out and be more attractive to prospects and customers than spamists who whistle and holler

October 4, 2023 No Comments

Dependency on Owner

The Clowns Haunting Your Business

Complexity Clowns are another bane on the existance of SME owners. They come and try to sell complicated solutions that have no relevance or practicality to you and your situation by showing off corporate owners and others who were fleeced. Find the simple test you can ask them to find out who is and who is not a clown.

October 3, 2023 No Comments

showing complexity wiht a person and buildings

Scaling the Business

“Keep it Simple Stupid”

As Business owners we often make the mistake of thinking complexity equals quality and overpaying on complicated solutions that have no chance of success but which are sold to us magic solutions. Protect youself by going back to the basics.

October 2, 2023 No Comments

A sinister man surrouned by a python snake

Customer Experience

When Customers Squeeze You

PIA (Pain in the A**) Pythons – these creatures latch onto a business owner as a normal customer and then they squeeze the owners dry by immobilizing them with complaints, questions, issues so they monopolise all their time and energy until the owner pretty much loses the will to live or gives in on price and other demands. Customers are not always right and you should never have to be stuck with a Python.

September 29, 2023 No Comments