Our Daily Blog

Business Value
George Sotiropoulos

Grow Your Business, Not your Hours

Growing a business doesn’t always require more hours or resources; sometimes it just requires smarter strategies like automation, outsourcing, and delegation.
Automating to help make things more efficient at work. Outsourcing to free up your time to invest in more important activities, and delegating to utilise your staff better and take the stress off your back.

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Business Value
George Sotiropoulos

10x Your EBITDA – A True Story

Ever feel like you are a trapped in the trenches of a price war.

You don’t have to be.

Ron Holt shows the power of standing out, scaling up and ultimately selling at a premium.

By standing out he could charge what he wanted. That funded his growth which then made him attractive for a high premium offer.

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Business Value
George Sotiropoulos

Wokezis, Books and Business

Trolls beware! Don’t mess with my wife’s 20 years of experience as a teacher and senior leader in the British Curriculum.

When it comes to phonics, she has literally transformed hundreds of children from struggling readers to confident ones.

A reminder that when you’re choosing mentors or resources for your business, don’t be fooled by ideologues who preach without getting results.

Go for the real thing – those who take the time to get to know your unique situation and help you reach your goals

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Business Value
George Sotiropoulos

Work, Life and Profits

Working hard is great, but don’t forget to rest and rejuvenate too! Maintaining a good work/life balance can be a key to success.

Taking regular breaks to relax and unwind can help you mentally, physically and you’re your creativity – all of which are essential for growing your business.

So take some time off, let your mind and body recover – you’ll be glad you did.

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Business Value
George Sotiropoulos

Should They Trust You

People do business with those whom they like and trust. Do the following to help people feel comfortable trusting you and doing business with you.

When they trust you and you exceed their expectations, you gain repeat customers. The ones who will keep buying from you, referring you, and funding you to help your business grow.

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Business Value
George Sotiropoulos

Blessed are They That…

The Sermon on the Mount is one of the most famous and influential speeches in history. And if you look at it from a “business perspective”, it’s a masterpiece in showing the power of communicating benefit and transformation. In short, how to stand out from your competition and communicate it effectively.

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Business Value
George Sotiropoulos

Confused and Returned

Every try to assemble something when the instructions are pure ****. Best is EU purchases where the only instructions are in 15 different languages and they are warranty cards.
If instructions are included, often it’s written by engineers for other engineers and as useful as just telling us to ask the Cat how to put it together.

But here’s the thing.. purchases that do not get consumed get returned. So why deal with refunds because instructions are not clear. Start there and see what happens…

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Business Value
George Sotiropoulos

When Mr. Ed Crossed the Mob

Knowing your audience can be a force for good or evil.
For good so you can provide the solution that can change people’s lives into their hands.
For evil, like poor Mr Ed….

Regardless, knowing your audience makes it possible to scale your business because they are more likely to listen and buy from you.. that is if you know how and when to speak to them…

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Uncategorized
George Sotiropoulos

Win a $1 million Deal with $1 dollar Sushi Dinner?

Being successful in business is about understanding the core desires that drive your customers and providing solutions to fulfill them. We can learn a lot from two very different restaurants – one aimed at impressing clients for business deals, and another for throwing a 3 year old’s birthday – on how to create the right atmosphere, understand customer desires and price accordingly.

By doing this, you can outsmart your competitors and attract the customers you want and charge the prices you want. At the end of the day, it’s not about prices – it’s also about understanding and fulfilling customer desires.

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Business Value
George Sotiropoulos

Kuro Maguri Sushi with Sliders Please

This headline is ridiculous because pairing blue fin tuna sushi with sliders doesn’t have anything wrong with it logically, but rather awkward from an emotional aesthetic point of view.

it’s about atmosphere and how it reflects some of our deepest core desires.

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Scaling the Business
George Sotiropoulos

Stand Out

Ever wonder why you go to the restaurants you do?
Do you only go because you are hungry?
If that’s the case why go out and not just deliver?
What restaurant would you take a client to win a critical project?
How about 20 3-year-old children to a birthday party?
Pick the same place? If not.. why?

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Business Value
George Sotiropoulos

Discount from a Thief

Ever get a call from a company that only cares about price? it’s like a robber calling you to offer a discount on buying back what he just stole from your house.

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Business Value
George Sotiropoulos

When Budgeting is Just Plain Stupid

Budgets are necessary to control spending, but mindlessly following them is insane when it comes to scaling and growing your business beyond what the budget “allows”. You can be flexible and still grow smart as long as you look at key metrics for growth and allow them to supersede what some arbitratry budget measure says.

When and how do you balance growth while making sure you don’t go nuts on spend?

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Abstract Version of Mr. T.
Business Value
George Sotiropoulos

When I Threw “Mr. T” To The Mat

Have you ever felt really intimidated by an upcoming challenge? Like time I stepped onto a wrestling mat to face “Mr T.”* in the 1980s.

But then something amazing happened: when we got into the middle of the match, I realized he wasn’t so scary after all! In fact, if it hadn’t been for me being pysched out in the beginning and gave up points for nothing, I would have won.

This experience taught me an important lesson: don’t judge a situation by its cover. You never know what lies underneath. So be confident in yourself and take that leap of faith—you may surprise yourself!

*(P.S. It wasn’t the real Mr. T just in case you were wondering…)

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artistic rendition of the 46 defense sack
Dependency on Owner
George Sotiropoulos

The 46

As I posted this article on my Linkedin profile, I saw the date 26 January. It’s a coincidence, but it’s extremely relevant (and I’ll explain shortly).

Growing up in Chicago in the 1980s we witnessed one of the best NFL defenses to ever be on a field. It caputed a whole city and people went crazy.. even waiting in hundreds of thousands in 20 below zero to welcome them back after a championships.

Why do I bring them up? Because it’s a cautionary tale. How a system that brings you to the heights can also fail you when it outlives its time.

Like in business, and the system you used to launch can now destroy the value you built ..

As for the date? 26 January 1986 was the date they won the Super Bowl..

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A triangle with lightning behind it.
Business Value
George Sotiropoulos

The Triangle of Success

As a founder, especially if you were a solopreoneur, you had to do a bunch of things at once.

You had to hustle and find your customers, you had to onboard them, you had to service them, you had to bill them, and you had to collect from them all the while still trying to find new customers and working on the quality of your products and services.

And pay the bills, and deal with the government agencies, etc etc.

But when you are ready to scale and grow your business it’s best to keep in mind the Triangle of Success and the importance of being able to execute all areas simultaneously.

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Person at a Cross Roads...
Customer Experience
George Sotiropoulos

Do You Sell to Trade or Invest – Part 2

Investing in your customer relationships pays off!

Don’t get so wrapped up in making a sale that you miss the long-term benefits of providing great service and using that sale to build a relationship with the customer.

And whatever you do, don’t ‘rip them off’ or you’ll find yourself out of business before too long.

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Person at a Cross Roads...
Customer Experience
George Sotiropoulos

Do You Sell to Trade or Invest: Part 1

Are you in business to trade your product or service or invest in your customer base – as an asset to your business?
It’s investment versus transaction and sometimes, as the example from my FX days shows, it’s not so clear cut.

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Tiger climbing up a mountain and a main holding on to his back paw
Business Value

A Business Parable

A business parable of how an owner transformed a horrible culture to one that allowed him to grow the business and become free.

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Customer Experience
George Sotiropoulos

I’ll Get To It Tomorrow

Have you ever seen someone making a purchase and then changing their mind last second and leaving?

What can be more frustrating when someone is about to purchase from you, wants to purchase from you, but something is holding them back.

And what is holding them back might surprise you. But if you can figure it out, you can get the window shoppers to come in and the clients who would walk away.. take that deep breath and open your door.

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Bull sitting on toilet
Business Value
George Sotiropoulos

The Value of 2023 Predictions

With the New Year, many predictions come in, but they are mostly useless. You can see how useless it is by looking at the 2022 predictions and seeing what came true and what was not only wrong, but woefully so.

Even worse is the hero celebrity worship and blindly following even how they chew gum and walk at the same time.

Of course, thinking of the new year wouldn’t be complete without thinking of the two most annoying sales pitches we’ll have to hear repeatedly in the next 12 months…

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George smoking a cigar and a beer after successful delegation
Business Value
George Sotiropoulos

George.. I just Had to Share This

Ever feel like you’re stuck doing tasks that aren’t moving your business forward? At last night’s Happy Hour, one business owner shared with me after the event how he planned to reclaim 15 hours a week just by applying the key lessons on delegation we discussed. He realised those hours spent on emails, bookkeeping, and admin were costing him real opportunities—like landing high-value clients.

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white bichon poode dog on top of a board table chasing her tail while surrounded by business people sitting around her.
Business Value
George Sotiropoulos

Is Your Business Chasing its Tail?

This morning, I came home to my dog losing her mind with excitement—running back and forth, grabbing her toy, acting like a puppy again.
Cute, right?
But here’s the thing: I stepped out again a couple of hours later…for one minute. And she did the exact same over-the-top welcome.
It got me thinking about business—and why being “more of the same” is the kiss of death.

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big model football player in black surrounded by little players in red running around him
Business Value
George Sotiropoulos

Tired of Pep Talks…. Here is a real plan for your business

In 1987, my football team won exactly one game.
Our coach thought positivity could save us. Spoiler: it didn’t.
So, what did a bunch of frustrated teenagers do? We turned our frustration in the wrong direction. Immature? Absolutely. But the lessons from that disaster of a season stuck with me for life.
Fast forward to 2025, and I’m sharing a very different kind of game plan for winning in business.

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George smoking a cigar and a beer after successful delegation
Business Value
George Sotiropoulos

Gain the Clarity that Drives Results – Join Us

Aileen came to us stuck.
She needed to decide whether to invest in or divest one of her divisions—a decision worth millions.
In 60 minutes, she had her answer.
Not because I told her what to do. Not because I overwhelmed her with frameworks or formulas.
But because I guided her …..

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guy in a cluttered office with papers everywhere showing overworked business owner
Business Value
George Sotiropoulos

Can’t Delegate.. Here’s How to Fix That for Good

Delegation isn’t about “letting go”—it’s about leading smarter. Yet so many business owners struggle to step away because their team just can’t handle the load.
Here’s the kicker: it’s not your team’s fault. It’s a skill you need to master.
Want to know how one business owner went from being the bottleneck to having a business that runs without him?
I break it all down here

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men in business suits wearing grey nfl football helmets and running in a field holding a ball
Business Value
George Sotiropoulos

Is Your Business Ready for the Big Payoff?

7 out of 10 business owners aren’t ready for the big payday they’ve worked so hard for.
Just like a team that dominates the season but falters when it matters most, many businesses fail to sell—not because they aren’t profitable, but because they aren’t ready.
If your business depends on you for survival, it’s not sellable.
Here’s what you need to know to prepare for your moment:

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business woman standing on a mountain road looking ot the horizon
Business Value
George Sotiropoulos

Are You And Your Business Ready For Life’s “Phone Call”?

Life doesn’t warn you when it’s about to change everything.
Most people live like tomorrow is guaranteed—but it’s not.
In my latest article, I dive into a critical question every business owner must ask themselves to safeguard what matters most.
This one shift could mean the difference between thriving in uncertainty—or scrambling to recover.
Because the best time to prepare isn’t after the phone call. It’s before.

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