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Business Value
George Sotiropoulos

Fastest Path to Higher Profitability

How do you look to grow your profits? If you are like most business owners, the first answer that comes to mind is find new customers.

But that is like deciding to scale a mountain by coming up the back side over sharp rocks and deadly drops instead of walking up a paved path.

The paved path? Pricing Optimisation.

Our 6 February workshop will delve into a powerful strategy: Impact Based Pricing. Susan Trivers, a renowned Pricing Strategist, has guided clients to win over $72 billion in 20 years. Learn how aligning pricing with the impact you deliver can transform your business.

Join us to discover how effective pricing can be your direct line to success.

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successful business meeting people shaking hands in suits showing positive result of pricing strategy
Business Value
George Sotiropoulos

Stop Leaving Money on the Table: Master Your Pricing Now

Putting together an effective pricing strategy is a common struggle for many entrepreneurs. But the stakes are enormous as pricing determines how fast and far you can grow – or if you will at all.

That’s why I’m excited to share something that could transform how you approach your pricing.

Next Tuesday is our Pricing Mastery and Business Acceleration Workshop which talks about effective pricing and introduces Impact Based Pricing for Business Service Professionals. I’ve crafted an in-depth letter to discuss the workshop – including ‘3 Growth Killing Profit Destroying Pricing Sins’ and as well as strategies that have helped businesses secure over $72 billion in revenue in the last 20 years.

Read more to unlock the secrets of effective pricing.

Say goodbye to under-charging and hello to financial freedom.

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woman and girl reading..show how an avid reader stays a reader and still gets the bag.
Business Value
George Sotiropoulos

When Your Prospect Values Their Child’s Education like Shopping for a Bag

As a Business owner, have you ever faced the baffling scenario where customers undervalue your premium services?

I share in this post how my wife, an expert in transforming young struggling readers into confident ones, faced a surprising challenge. Her vast experience was being compared to budget services – much like valuing a child’s future education on par with shopping for a handbag!

This story isn’t just about education; it’s a powerful lesson for all businesses. How do we ensure our clients recognize the true value of our services and don’t just see us as another commodity?

Read the post and reflect on your current pricing strategies.

Discover why it’s crucial to communicate the true worth of your offerings and escape the “commodity swamp.”

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Business Value
George Sotiropoulos

Throw a Party and Invite the Competition

One of my favourite experiences in my previous career in FX brokerage was during the financial and Dubai debt crisis when we were starting out and had to get ourselves noticed. We threw a massive beach bash, even inviting competitors. Our boss thought we were insane. Maybe – but what unfolded next was even more surprising. Read on to find out..

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