Our Daily Blog

Scaling the Business
George Sotiropoulos

Grow or Stretched too Thin?

Do you ever feel like you’re being pulled in a million different directions? That you can’t possibly take on any new business because you’re already stretched too thin?

Read More »
Customer Experience
George Sotiropoulos

Are you Advertising ..to Drive Away your Customers?

It’s so easy to chase the latest shiny object. This includes using “powerful” marketing and persuasion principles, but doing it the wrong way. Basically, you need to deliver what you promise…

Don’t catfish your customers…

Read More »
Customer Experience
George Sotiropoulos

Cost of Cheap Service

Cheap Customer Service doesn’t save you money.. It costs you current and future earnings at multiples much higher than the small margin you save by shortchanging the most important facet of your business.

Read More »
Business Value
George Sotiropoulos

The Discipline to Grow and Sell a Business

Building and selling a business requires two types of discipline: 1) Focusing on your niche to build an independent, scalable and successful company, and 2) Focusing your actions and decisions on those that build the most valuable and least risky asset. The type of asset a future buyer would pay the highest money to acquire.

Read More »
Business Value
George Sotiropoulos

Cash Flow – Overlook it at your risk

Forgetting or overlooking cash flow is not only a risk to the viability of your business, but can often reduce the value of your business. Instead if you can drive up your cash flow you will often drive up the value of your business and reduce your stress in the process.

Read More »
Business Value
George Sotiropoulos

Value of your Unique Brand

The Music Industry Illustrates the sometimes exponential value of owning a unique brand. Artists like Bruce Springsteen who own their name, Amazon who owns their distribution experience and Peloton who owns a unique community all illustrate how these unique aspects drive up their respective values.

Read More »

Why you SHOULD Fire Yourself..

If you are a business owner you will often have to “fire “yourself from the day-to-day grind of your business so you can truly unlock the value of your business.

Read More »
Business Value
George Sotiropoulos

How To Grow the Value of My Business

To Grow the Value of my Business requires more than just increasing profits. It requires me to optimise my business on the 8 key value drivers a potential buyer would look at.

Read More »

When Cross-Selling Too Much Hurts Your Business

As you know, it is far easier and efficient to cross-sell a new product to an existing customer than it is to market and find a new customer for that product.
If you are looking to just grow your top line revenue, then cross-selling is a very effective technique.
However, you do have to be mindful as to the extent of your cross selling and how it affects your revenue diversification. In some instances, if you cross-sell your existing customers too much stuff, it could make your business far less valuable.

Read More »

Upgrade Repeat Customers into Repeat Business Subscribers

Amazon Prime is arguably one of the most successful examples of a company transforming its repeat customers into repeat business subscribers on the planet.

Not only did the average customer life time value (LTV) more than double, the the success drove tens of thousands of non Amazon customers to subscribe and engage with the company off the bat as repeat subscribers.

As Amazon knew (and clearly illustrated) repeat business drives the value of a company, but not all repeat business is the same.

Read More »

The Joy of Running an Independent Company

“I wasn’t being strategic, I was going through a divorce!”
Divorce often sinks a company but John the owner was able instead to transform his company into an independent asset. Today he works 90% less hours, his company is growing, and he enjoys the business much more.
is your business independent or does it own you?

Read More »

10 Buyer Questions

10 Questions Often Asked When Looking to Sell Your Business One of the most intimidating aspects of selling your business can be facing the barrage of

Read More »

Classical Wisdom and Business Success in the 21st Century

Wisdom is not the same as Intelligence or even technical knowledge. Thousands and tens of thousands of very smart business owners were technical experts at what they produced and should have had business success, but their companies lie in unmarked graves across the economic landscape.

Lack of market demand is the primary reason provided for many start ups failing, but that does not fully explain why 50% of SMEs fail within five years.

Read More »

A Common Goal of Successful Business Owners

“Prepare the business for a sale even if no intention to sell currently or in the future”
Why ? Because if you are preparing to sell from now (even if you do not intend to actually bring the business to market anytime soon), you will position your business to provide you multiple options when it does come to exit. That can mean passing along a well-functioning business to your children (instead of a lemon that prematurely ages them as they struggle to deal with its inherited issues and problems), selling your business at a premium (due to multiple and/or strategic buyers) or other options in between (minority sell off, etc)

Read More »

Raising an Independent Business

Why did you decide to become an Entrepreneur? If you’re like most owners, you aspire to have the freedom that comes from owning your own independent business. This desire for freedom often leads owners to aspire for a bigger business, which they think will give them what they want. Unfortunately, most owners who strive for more revenue or profit as their primary goal often end up with less freedom as slaves to the day-to-day grind of their business.
There’s an alternative to get you closer to what you want..

Read More »

Growing Business Value in the Trenches

Excellent Service drives up the value of your business. In this article I illustrate how Amazon solved an AED 1,835 issue for me that generated over AED 400,000 in business value for them. It’s a formula (excellent service – repeat customers – high multiples) they practice again and again.

Read More »

Financial Freedom?

Are you Achieving Financial Freedom through your Business?  When did you last calculate how much of your net worth is tied to your company’s value?

Read More »

How to Create a Recurring Revenue Model That Appeals to Customers

Have you struggled to identify a recurring revenue model that will work in your business?
If so, you’re not alone.
Most owners understand the benefits of recurring revenue, such as predictable cash flow and an increase in their company’s valuation, but struggle with where to start. Just changing your pricing from a one-time transaction to a smaller, recurring fee does not make a sticky subscription model.

Read More »

Growth vs Value: Not all Revenue Growth is Equal

Chasing all types of revenue by offering a wide array of products and services is common among growth companies. The easiest way to grow is to sell more things to your existing customers, so you just keep adding adjacent product and service lines.
However, there can be two drawbacks: First, you offer a wide range of products and services without any deep expertise in any of these products and services.
Second, a wide range of products and services can just confuse your customers and lead them to look elsewhere.

Read More »
Business Value
George Sotiropoulos

The Thief You Never Saw Stealing Your Freedom and Running Your Business – Part 2

Customers in. Customers out. Your business is running like a hamster wheel you can’t escape.
You’ve cut prices, offered discounts, and even slashed costs. But you’re still sprinting just to survive.
Why? Because there’s a Thief you haven’t seen yet. And he’s silently killing everything yo have been sacrificing and building…
This story might hit closer to home than you’d like

Read More »
Woman on a chessboard surrounded by white pieces looking out through circular windows to an unclear sky.
Business Value
George Sotiropoulos

Are You Growing Wealth or Consuming Income?

What if the way you’re running your business is setting you up for failure?
Most business owners focus on one thing—more income. More sales, more cash flow, more profit. Sounds smart, right?
But there’s a silent killer lurking in that mindset… one that’s destroyed once-thriving businesses overnight.
I’ve seen it happen. You probably have, too.
The worst part? Most people don’t even realize they’re making this mistake.
Here’s what you need to know before it’s too late.

Read More »
George smoking a cigar and a beer after successful delegation
Business Value
George Sotiropoulos

George.. I just Had to Share This

Ever feel like you’re stuck doing tasks that aren’t moving your business forward? At last night’s Happy Hour, one business owner shared with me after the event how he planned to reclaim 15 hours a week just by applying the key lessons on delegation we discussed. He realised those hours spent on emails, bookkeeping, and admin were costing him real opportunities—like landing high-value clients.

Read More »
white bichon poode dog on top of a board table chasing her tail while surrounded by business people sitting around her.
Business Value
George Sotiropoulos

Is Your Business Chasing its Tail?

This morning, I came home to my dog losing her mind with excitement—running back and forth, grabbing her toy, acting like a puppy again.
Cute, right?
But here’s the thing: I stepped out again a couple of hours later…for one minute. And she did the exact same over-the-top welcome.
It got me thinking about business—and why being “more of the same” is the kiss of death.

Read More »
big model football player in black surrounded by little players in red running around him
Business Value
George Sotiropoulos

Tired of Pep Talks…. Here is a real plan for your business

In 1987, my football team won exactly one game.
Our coach thought positivity could save us. Spoiler: it didn’t.
So, what did a bunch of frustrated teenagers do? We turned our frustration in the wrong direction. Immature? Absolutely. But the lessons from that disaster of a season stuck with me for life.
Fast forward to 2025, and I’m sharing a very different kind of game plan for winning in business.

Read More »
George smoking a cigar and a beer after successful delegation
Business Value
George Sotiropoulos

Gain the Clarity that Drives Results – Join Us

Aileen came to us stuck.
She needed to decide whether to invest in or divest one of her divisions—a decision worth millions.
In 60 minutes, she had her answer.
Not because I told her what to do. Not because I overwhelmed her with frameworks or formulas.
But because I guided her …..

Read More »
guy in a cluttered office with papers everywhere showing overworked business owner
Business Value
George Sotiropoulos

Can’t Delegate.. Here’s How to Fix That for Good

Delegation isn’t about “letting go”—it’s about leading smarter. Yet so many business owners struggle to step away because their team just can’t handle the load.
Here’s the kicker: it’s not your team’s fault. It’s a skill you need to master.
Want to know how one business owner went from being the bottleneck to having a business that runs without him?
I break it all down here

Read More »