Undercharging for the quality of what you provide is a common business issue.
In our upcoming Pricing Mastery and Business Acceleration Mastermind we tackle this and other pricing challenges. Find out more inside..
Remember the game show “The Price is Right” where to win you have to guess how much the price is worth. It’s a fun game but not so fun when you are forced to play it as you price your services.
Many business owners like Tom in our article struggle with pricing.
So Susan Trevers and I have put together a Pricing Mastery and Business Acceleration Mastermind with practical tools and insights to help you not only effectively price what you do – but to accelerate your businesss on the back of it.
No more guesswork! We’re meeting on Dec 5th. Check out the article for more details.
In the business world, we often fall prey to the Siren Song – the allure of competing on price rather than value.
Just like Lisa, who found herself stuck in a commodity swamp, many entrepreneurs grapple with pricing that doesn’t reflect their worth.
It’s time to change the tune!
Join us at our Pricing Mastery and Business Acceleration Advisory Mastermind, where we’ll tackle the under-pricing dilemma head-on and discover how to attract customers who see beyond the price tag. Don’t settle for being a bargain.
Are you a business owner like Jack, who loved his coffee shop and its loyal customers but struggled to make money he wanted every night? The issue wasn’t Jack’s coffee; it was how he undervalued his product.
You might be in the same boat, working tirelessly, yet not seeing the profits you deserve.
Our upcoming Pricing Mastery and Business Acceleration Advisory Mastermind is designed for people like you.
We aim to unlock the full potential of your solutions, delve into pricing psychology, and help you claim the hidden value beneath your feet.
This isn’t just another seminar, as you will receive the practical tools and practical exercises you can implement immediately in your business.
Find the missing piece in your business puzzle.
When you understand why people buy at a core level and tailor your solutions to address that desire, you gain the freedom to charge the right price and capture the value you provide through the transformation you deliver. So why do people buy fire alarms? I talk about in this video clip. Why do they buy from you?
Say No to the “Pricing Pimps”.
All they try to do is spam you on Cheap prices but quality wins in the long run. As business owners, our goal isn’t to attract customers only concerned about cost – it’s to serve those who value the transformation we provide.
That’s why I’m excited to share more soon about my upcoming Pricing Mastery and Business Acceleration Advisory session planned for December 5th. In just 90 minutes, you’ll gain the knowledge and tools to price your services for maximum impact.
Let’s leave the Pricing Pimps behind and build businesses that change lives! Who’s with me?
The shock replacement of a baseball team’s manager out of the blue reinforced a lesson that we can take to heart. Just like a team’s wins and losses affect the experience of their fans or customers, so does your daily interaction (or non interaction) with your clients. If your customer’s experience isn’t superior they can fire you as quickly as this poor baseball manager.
Besides staffing, acquiring customers can often be your biggest or one of your biggest expenses. Imagine you could do it for free? And pick up
Listening to your customers isn’t just about hearing their words—it’s about understanding their hearts. I created a quick infographic distilling the essence of customer listening into action into 5 clear steps.
A true story of a business owner who lost a $21 million dollar offer because he “took his eyes off the ball” and didn’t have a business that was sellable when someone wanted to buy it.
Often, terms like “culture” and “growth” are thrown around in the business world as buzzwords. But let’s get real here; culture isn’t just a buzzword. It has solid consequences that can result in lost potential.
For example, in this article I show an example of two cultures in one membership subscription organisation trying to put together an event between the two groups.
But when rigidity overshadows flexibility, a valuable chance slips away for one of the groups.
For business leaders, this highlights the importance of trust and delegation. Are our cultural norms holding us back? Delve deeper to understand the true impact of culture on growth.
Out of the mouths of babes…
Sometimes it’s a lovely insight like I experienced last night and which you can use to dominate your niche and have people only want to do business with you.
Attended an exhibition full of visionaries, but the roundtable discussion reminded me: don’t play it safe to the point of boredom. In business marketing, avoid clichés and truly engage your audience by being genuine and innovative – and yes controversial when appropriate. That’s why it’s all about the real conversations and finding real solutions at our Owner’s table..
Most people do not know how to sell and then there is the Networking Robot. He is in a class by himself. If I hadn’t experienced him in real life I would think he was a cartoon or a boogey man to scare business owners with. Alas, he is real.. and he’s looking to find you at a networking event.
You become who you hang out with. It’s almost a law from the playground to the boardroom. And in any group you join.. it’s in the actions where you see the real value or lack of they provide. And time is too valuable to waste in a group that at best keeps you stuck but at worse sinks you into the swamp.
Watching my eldest daughter taunt my youngest until she bellowed a frightening howl that silenced a restaurant highlighted what we face in a noisy market. Lot’s of big promises and the waving of amazing rewards in front of our faces to make us want badlty what they are selling. Unfortunately, like spoiled brats everywhere, they do not have the ability to deliver on the big promise to us.
Listening to the frustrations of an 8 figure business owner highlights that the challenges we face on the business journey are not isolated or unique to us. That we can learn and tackle them together with sound strategies and common sense solutions
There is an asset in every business that can drive profits and growth by 5x or greater if it’s properly measured and utilised. Just a preview but one we will talk more next week and I will share clips from the presentation I gave today.
Your pricing speaks volumes about the value you offer and the clients you attract. Just as we’re influenced by the company we keep, businesses are defined by the customers they cater to. Join our next Owner’s Roundtable to discuss the power of pricing, growth strategies, and more
The biggest mistake I ever made in my career was the one where I underpriced myself -not due to lack of confidence but to the allure of huge commissions without a realistic diligence that the place I was going was the right option
Your pricing communicates a great deal about how you feel about what you provide and now special it is.
If you price too cheap… your quality is called into question..
Price too high.. your grasp of reality.
But ultimately your pricing should Attract who you want to attract.
And..Repel who you do not want.
Are you one of the vast majority of businesses that ignore your pricing strategy at your own peril. Discover the shocking reality Peter discovers when overlooking the most efficient way to drive up his profits.
Have you ever had a client question your price, asking ‘how long will you actually be working on that?’ It’s time to shift the focus from how long a task takes to the value of the solution provided. Join us in the coming weeks as we explore better ways to price, focusing on value, not hours.
Success isn’t about luck or fate, it’s about building a business that creates opportunities. Learn from those who’ve been there – who’ve built and sold businesses, and unlocked the life they’ve dreamed of. Join us at our next Owner’s Table to discover how you too can create a business that gives you the freedom to live life on your own terms.
When you think of World War I, you think of armchair generals eating shrimp and sipping champagne while sending millions to their death with outdated tactics and strategies that produced only corpses. This is what most entrepreneurs face when the “experts” they hire prioritise making the sale and buying flashy cars over providing solutions that will actually bring the real results they are seeking.
Imagine the disappointment of having a $13.75 million deal fall through just moments before signing the agreement. Instead of a dream holiday, Mark suffered a suffocating silence from an oft disappointed spouse, and retirement plans were pushed back “another 3 years”. It’s more common than we care to admit but you can avoid such a fate..
Just like a relaxing drive can be interrupted by an unwanted driver riding too close behind us so often our customers are disturbed when we come in fast and close demanding a new purchase or more money. Avoid that common mistake and watch your profits soar.
Just like a relaxing drive can be interrupted by an unwanted driver riding too close behind us so often our customers are disturbed when we come in fast and close demanding a new purchase or more money. Avoid that common mistake and watch your profits soar.
Spam is the gift that keeps on giving when it comes to identifying what’s wrong in today’s business. By acting opposite of the majority who employ spam or buy into the purveyors of it you will stand out and be more attractive to prospects and customers than spamists who whistle and holler
Complexity Clowns are another bane on the existance of SME owners. They come and try to sell complicated solutions that have no relevance or practicality to you and your situation by showing off corporate owners and others who were fleeced. Find the simple test you can ask them to find out who is and who is not a clown.
Michelle was running a successful business, but something was keeping her up at night. It wasn’t cash flow or competition—it was something deeper.
When she walked into my office, exhausted and overwhelmed, she told me, “I built this business for freedom, but now I feel trapped.”
What happened next changed everything—for her, her family, and her business.
Read on to find out how she reclaimed her life.
Too many business owners are stuck chasing shiny objects and quick wins, much like the unhealthy habits that keep people from building real relationships.
What if the distractions you’ve surrounded yourself with are keeping you from the exit you deserve?
There’s a reason some owners succeed while others struggle to sell.
And a strategy you can follow to keep away from “gonzo” marketing that distracts and ultimately sets you up to fail when it’s time to exit.
What happens when you’ve built a successful business but potential buyers keep walking away?
It’s a fear no business owner wants to face—but for many, it’s a reality they don’t see coming.
I recently received an email from an entrepreneur in this exact situation, and it’s a wake-up call for anyone thinking about selling their business in the next 3–5 years.
Here’s what you need to know before it’s too late.
When clients come and learn about how to make their business sellable their lives change. I’ve seen it repeatedly and which is why I’m hosting a happy hour focused on helping you gain the insights you need for a successful exit down the road. Pre-Registration is open.
Imagine this: a house hears it’s up for sale—and chaos breaks loose. The roof vanishes, the fridge heads to the pub, and even the walls start negotiating elsewhere. Sounds crazy? Maybe. But what if something eerily similar happens when it’s time to sell your business?
This story might just change how you think about the future of your business.
Looking for quick, powerful insights on what investors really want in a business?
We covered it this week, and these game-changing lessons continue to surprise business owners.
If you’re thinking of selling one day, ask yourself: are you prepared with answers that will make investors sit up and take notice?
Or are you leaving the hard questions unanswered?
When it comes to valuing a business, risk is everything. Imagine bidding at an auction on a note that might pay $1 million or might pay nothing—how high would you go?
Now, if that $1 million was guaranteed, suddenly, you’d pay much more.
The difference? Predictability. Too many profitable businesses fail to sell because they lack this key ingredient.
Curious about building investor confidence? Join the free Business Owners Club and our live Zoom session on November 19.
As a kid, “Uncle Ted” terrified me—he saw through my spoiled antics and wasn’t afraid to call me out. Later, I realized he was more than tough; he was a self-made success and, eventually, a mentor. But when it came time to sell his thriving business, things didn’t go as planned. Now, I share his story to help other business owners avoid his fate.
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