Our Daily Blog

bottle of hibiki whisky on table with business men in blur background
Business Value
George Sotiropoulos

The $80,000 Whiskey

I was at a low point. Cash was tight. Confidence was thinner. Still, I forced myself out to meet an old colleague for a drink.

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business man in a cross roads filled with debris and a light shining down one path
Business Value
George Sotiropoulos

7 Stories… One Reality Check

If You’ve Been Reading me over the last few days…. Then you’ve seen it. The thread running through every story we’ve shared lately: The business

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diverse group of relaxed business people talking together at outdoor cafe
Business Value
George Sotiropoulos

I Thought It Was Just Me…

Last week, I sat across from a business owner over lunch. He leaned in, lowered his voice and said: “I thought I was the only

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Business Value
George Sotiropoulos

Someday Never Comes

Well, I’m here to tell you now, each and every mother’s son You’d better learn it fast, you’d better learn it young ‘Cause someday never

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A burned-out business owner kneels alone in a dimly lit office, surrounded by glowing computer screens, scattered paperwork, and ticking clocks. Behind him, a faint icon of saints looms, symbolising misplaced martyrdom in modern entrepreneurship.
Business Value
George Sotiropoulos

Business Martyrs Make Broke Legacies

Martyrdom has no place in business. If you’re sacrificing yourself daily and calling it noble, you’re building a prison — not a legacy. Learn how to shift from burnout to real ownership

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split screen. guy on left is buried in manual tasks with paper and calculator. guy on right is relaxed with a tablet that has automated everything.
Business Value
George Sotiropoulos

Leading your Business to Burnout

Are you burning out in your business by acting like an employee — grinding instead of growing? Learn how one simple mindset shift can move you from burnout to business freedom.

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business man dad sitting at edge of pool with two young daughters who are not participating in swim lesson and missing out.
Business Value
George Sotiropoulos

Meltdowns and Avoiding Burnout

My daughters had a complete meltdown during their swim lesson.
A year ago, I would’ve snapped.
Today? I sat on the pool bench… calm.
No yelling. No panic. No pressure to fix everything.
Not because I’ve become some Zen master.
But because my business isn’t bleeding me dry anymore.
If your business still explodes through you like a landmine during life’s chaos…
You already know something needs to change.

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business man looking like a ghost while faint images of family without him having dinner
Business Value
George Sotiropoulos

The Day He Stopped Lying to Himself About His Business

“I didn’t like who I’d become. I wasn’t a good father, a good husband… hell, I wasn’t even good company.”
Scott wasn’t talking about addiction.
He was talking about his business.
It was profitable — but it was slowly killing him.
His wife was afraid to go to bed beside him because of his rage-fueled business nightmares.
And the worst part?
He kept telling himself it would all be worth it “someday.”
Until the day he stopped lying to himself — and changed everything.

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A mid-40s business owner sitting at a desk, blinded by a large wooden plank attached across his eyes while trying to read financial statements, with ghost-like figures (shiny object distractions) swirling behind him
Business Value
George Sotiropoulos

Is Your Business Blind

Is your Business blind…. Or is it you?
We all love pointing out the “specks” in other people’s operations.
Pricing’s too low. Team’s a mess. Offer’s unclear.
But you know what’s harder?
Spotting the plank in your own business.
The one costing you time, freedom, and money every single day.
Here’s how to finally see it — and fix it — before your business becomes a job no one wants to own or a legacy none of your children want to inherit.

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before 9/11 and after picture today of St Nicholas Church next to the world trade centre..
Business Value
George Sotiropoulos

30 Days in 2001

30 Days in 2001.
In August, I stood on top of the World Trade Center, unwinding with teammates after a long day.
In September, I stood at Ground Zero — alone, just hours before it was roped off for visitors and tourists to come and pay respects.
That month left a mark.
Not just because of what I saw… and smelled…but because of what it taught me about value, purpose, and what we choose to build — or protect.
And it all came rushing back when I watched a documentary about a little church that stood its ground next to giants.

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business man with shadowy men next to him on a table and fire coming out from the desk
Business Value
George Sotiropoulos

Death by a Thousand Price Cuts – Part 3

Too many business owners bleed cash by attracting the wrong clients. Here’s how one owner fired the dead weight, rebuilt his business, and got his life back — starting with better margins.

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A business man walking through a mob of discount zombies but walking away from a sign for premium clients.
Business Value
George Sotiropoulos

Death by a Thousand Discounts Part 2

In part 2 we meet more with Earl, who nearly killed his business… by chasing the wrong customers.
More sales ≠ more money — especially when your prices are bleeding out to match bottom-feeders.
Today we look at how Earl realised more volume wasn’t the answer — and tomorrow….what he did instead to stop the bleeding and rebuild real profit.

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Business men and pigs walking into a tannery called Discount Business Tannery
Business Value
George Sotiropoulos

Death by a Thousand Discounts… Part 1

“People just want it cheap…”

That’s what he told me after blowing 5-figures on marketing to get more customers — while his margins dropped 25%.
But more customers wasn’t the problem.
The real issue?
He was discounting to chase the wrong people — the ones who’d always leave, complain, or demand more for less.
So we sat down and started fixing the real problem.
The first question I asked him made him stop cold.
Full story here

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Business Value
George Sotiropoulos

Has your Business Become the Place for Dreams to Die?

Your business was supposed to fulfil your dreams in why you started it in the first place.
So why does it feel like a job with more stress and fewer control?
If you’re ready to stop feeling trapped inside what you built — this is for you.

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My dad in a blue shirt with pen in pocket standing in a grove of his Olive Trees
Business Value
George Sotiropoulos

One Slip. 8 Years Gone

One fall. Three seconds. Eight years lost.

That’s how my father’s final chapter began.

Here’s why I’m sharing it — and what every founder needs to hear if they’re stuck waiting for “someday” to enjoy their business.

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woman alone in office tired and standing against a wall with everything lying around.
Business Value
George Sotiropoulos

Just When You Thought You Were Out…

Ever feel like Mike Corleone is talking about you in your business?
When Clients reappear with new fires.
Teams drop the ball when you’re gone for a day.
To-do lists multiply like souped up cats.
You’re not broken.
But the business is on its way to breaking you… unless….
In Q4, we’re helping founders escape that trap and finally build the company they thought they were creating in the first place.

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frustrated business woman sitting alone in o0ffice.. hands on face
Business Value
George Sotiropoulos

When Did You Last Relax in your Business?

She built a profitable business. And then she said she hated it.
17 years without ever being able to relax.
One holiday destroyed in 3 weeks.
15 months to recover.

Mary’s business made money —
but cost her her time, energy, peace of mind… and almost her family.
And she’s not alone.
If your business drains you more than it fuels you, it’s time to fix that.
We’re doing just that in Q4. Stay tuned.

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A middle-aged man standing alone in a dimly lit family living room, cluttered with paperwork and old business files, while a child sits on a couch looking away, arms crossed, disappointed
Business Value
George Sotiropoulos

Drunks, Foxholes and Business

Many entrepreneurs dream of passing down their business. But if it’s burning you out — your kids won’t want it. Discover how to turn your business into a valuable asset they’d be proud to own

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woman at a computer last at night with a clock and twilight zone effect behind her almost like a horror movie scene
Business Value
George Sotiropoulos

Is Your Business Wasting Your Time?

If you had the same amount of cash in the bank as your business is worth — would you buy it again?
If not, why are you still giving it your time, energy, and life?

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business man early morning watching sunrise over a beautiful mountain valley from a porch. solitude and freedom.
Business Value
George Sotiropoulos

Transformation Beats Benefits Every Time

You don’t need more features.
You need more freedom.
As Robert Skrob pointed out in an email he sent out this morning…
What clients really buy — and what founders really want —
Is transformation.
Here’s what that looks like in your business…
And how to make it happen before Q4 ends.

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An empty mall showing cafes with empty tables and no one in sight.
Business Value
George Sotiropoulos

Killing the Business One Hour Paid Parking at a Time

The mall was dead today.
First day of school — but no parents, no buzz, no business.
Why?
The parking fees went up.
Now everyone’s gone.
One tiny short-term decision is destroying long-term value.
Are you doing the same in your business?.

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kitchen morning with dad kneeling by 4 year old daughter wearing a dress but clothes strewn all about showing how much choosing and negotiation they had to do.
Dependency on Owner
George Sotiropoulos

The 60-Second Decision That Saved the Morning

“Just pick a dress!”
That’s me this morning — negotiating like a hostage negotiator with a 4-year-old who couldn’t decide what to wear.
What would have worked much better? A uniform. A hard system (which she will be required to wear starting next week Tuesday).
And that’s when it hit me —
Most founders don’t have uniforms in their business.
They’ve got chaos, decisions, firefighting… every single day.
Here’s the wake-up call (and the solution)

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Tired father crouching in a sunlit hallway, holding socks while two young daughters stand nearby with crossed arms and stubborn expressions — a realistic moment of early morning parenting tension
Dependency on Owner
George Sotiropoulos

Let’s Get Ready to Rumble…

“Why are you grabbing their shoes?”
My wife wasn’t wrong — and her comment hit harder than I expected.
Because I’ve seen too many business owners make the exact same mistake — and stay stuck for years because of it.
Read on and see if this common life and business killer looks familiar and what you can do about it.

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boy standing in a dark workshop watching his father as a silhouette working in the distance
Dependency on Owner
George Sotiropoulos

He Wanted to Give Me the Business… I Wanted Nothing to Do With It

“I didn’t want the business. I just wanted my dad.”

A reader sent me that after my last post — and it remined me of the song Cat in the Cradle.
His father built a profitable company from nothing.
But it took everything from him.
Time. Health. Connection. Life.
When he finally offered it to his son —
the answer was no.
Not because the business didn’t make money.
But because no one else could survive it.
Founders, if you’re building something no one wants to inherit…
Maybe it’s time to change what you’re building

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A collage showing a bullseye at a carnival, a business owner on a beach checking his phone, and empty office chairs — representing how control and burnout can drain life from both work and joy
Business Value
George Sotiropoulos

The Week the Masks Came Off

This week’s stories had one thing in common — control. The illusion of it. The cost of it. And what happens when you finally learn

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A small business owner looks overwhelmed by piles of process binders and paperwork while employees sit disengaged at their desks. The image captures how over-systemising kills initiative and traps leaders in daily chaos.
Business Value
George Sotiropoulos

Hiding Behind The Processes

Ever worked with someone who built a process for everything — except getting anything done? A client once told me about a manager like that.

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