Imagine you’re on holiday, cruising in a rented electric car. The thrill of the drive is slightly dampened by the need to stop every other day for an hour or more at a charging station.
This constant detour, necessary to ensure enough battery for your trips, becomes a significant time eater. This scenario mirrors a common issue in business: undercharging.
Much like the frequent stops to recharge the car, businesses that don’t price their services correctly often find themselves having to ‘recharge’ through seeking additional funding or implementing cost-cutting measures, leading to wasted time and resources.
Read on to see how proper pricing is as crucial to your business as a full battery is to an electric car journey.