
The $2M Business That Sold for $400K
His name was Robert. Engineering consultancy. Fifteen years in business. Solid revenue. Good clients. Respected in his industry. On paper, worth north of $2 million.
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His name was Robert. Engineering consultancy. Fifteen years in business. Solid revenue. Good clients. Respected in his industry. On paper, worth north of $2 million.

One of my first clients was proud of his spreadsheet. Massive thing. Hundreds of tabs. Colour-coded. Formulas nested inside formulas. He’d built the entire accounting

“My customers are different.” “My employees wouldn’t respond to that.” “My industry doesn’t work that way.” BS I hear these lines constantly. From owners in

A friend of mine owns a construction company. Every time I see him, he looks like he’s been dragged through a hedge backwards. Bloodshot eyes.

I once had a potential client who ran a logistics company. Smart guy. Built the thing from nothing. Knew every truck, every driver, every client

This week I told you two stories. The first was a man who threw a chair across a Greek café, danced a warrior dance, and

That’s how the conversation started. No excitement. No ambition. Just a man who’d spent years building a technology business and was ready to be done

This week I’ve been telling you about a friend who turned down an 8-figure offer for his business that happened to be seven times bigger

Yesterday I told you about a tiny café in a Greek village. A three-piece band. A warrior dance. A chair thrown across the room. After

The café was tiny. Packed wall to wall. The kind of place you’d walk past and never notice if you didn’t know it was there.

I was with a business owner while he took a Zoom call from Greece. Everyone else has the usual fake backgrounds. Blurred offices. Corporate bookshelves

This week I told you a story. A company that found a niche so good it felt like magic. Fuel delivered to your doorstep. A

I was a loyal customer. Weekly fuel deliveries. Used the car wash. Topped up the tyres. The kind of customer every business says they want.

“I don’t mind the price… I just hate being ripped off” My sister was shaking her head. We had just finished with a one year

Recurring revenue is one of the four levers investors love. Money that arrives like clockwork. Predictable. Bankable. The kind of revenue that lets you plan

Yesterday I told you about a company that nailed its niche. Fuel delivery to your doorstep. Specific. Underserved. Painful enough that people happily paid for

Yesterday I talked about the four levers investors care about. Today we start with the first one: profitable niches. And I want to tell you

Here’s something that stings when you first hear it. Investors don’t care how hard you work. They don’t care about your 5am starts, your grinding

This week wasn’t random. It was about understanding what you’re really selling. And having the spine to protect it. We started with the dog grooming

“Just when I thought I was out… they pull me back in.” My favourite line from my least favourite Godfather movie. And I hear it

I live next to the Headquarters of one of the largest Grocery chains in the Middle East. They have a full-size café which is the

“I’m really sorry that because I’m so attractive, you chose this expensive restaurant for our date.” She raised her glass for a pour. At the

“But it’s not about the dogs…” she proclaimed. “It’s about the men in the yachts parked nearby.” I’d never heard a dog grooming community pitched

I love this story I heard at an event this week. Years ago, a founder walked into his office with nothing but a sketch of

Hearing that Jesus had silenced the Sadducees, the Pharisees got together.One of them, an expert in the law, tested him with this question: Teacher, which

After several weeks away, we came home to the wonderful surprise of our Samsung washing machine being dead. Mid-cycle the beeping begins — and this

4th quarter. Bears down by 18. “Can I call them the Greedies?” my daughter Sophia asked about the Green Bay Packers. “Sure,” I said. I

This week had a theme about owners breaking their own businesses … Slowly, unintentionally, and with the best of intentions. Monday we met Skinny-Leg Arm

Over the holidays I caught up with some reading including Dan Kennedy. He talked about Good Enough. How to not waste time and money trying

His name was Robert. Engineering consultancy. Fifteen years in business. Solid revenue. Good clients. Respected in his industry. On paper, worth north of $2 million.

One of my first clients was proud of his spreadsheet. Massive thing. Hundreds of tabs. Colour-coded. Formulas nested inside formulas. He’d built the entire accounting

“My customers are different.” “My employees wouldn’t respond to that.” “My industry doesn’t work that way.” BS I hear these lines constantly. From owners in

A friend of mine owns a construction company. Every time I see him, he looks like he’s been dragged through a hedge backwards. Bloodshot eyes.

I once had a potential client who ran a logistics company. Smart guy. Built the thing from nothing. Knew every truck, every driver, every client

This week I told you two stories. The first was a man who threw a chair across a Greek café, danced a warrior dance, and

That’s how the conversation started. No excitement. No ambition. Just a man who’d spent years building a technology business and was ready to be done

This week I’ve been telling you about a friend who turned down an 8-figure offer for his business that happened to be seven times bigger