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Business Value
George Sotiropoulos

Are you Selling Your Quality Short?

Undercharging for the quality of what you provide is a common business issue.

In our upcoming Pricing Mastery and Business Acceleration Mastermind we tackle this and other pricing challenges. Find out more inside..

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Business Value
George Sotiropoulos

The Price…Is Wrong…

Remember the game show “The Price is Right” where to win you have to guess how much the price is worth. It’s a fun game but not so fun when you are forced to play it as you price your services.

Many business owners like Tom in our article struggle with pricing.

So Susan Trevers and I have put together a Pricing Mastery and Business Acceleration Mastermind with practical tools and insights to help you not only effectively price what you do – but to accelerate your businesss on the back of it.

No more guesswork! We’re meeting on Dec 5th. Check out the article for more details.

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boat crashing into rocks where siren is singing
Business Value
George Sotiropoulos

The Siren Song Of Under-Pricing

In the business world, we often fall prey to the Siren Song – the allure of competing on price rather than value.

Just like Lisa, who found herself stuck in a commodity swamp, many entrepreneurs grapple with pricing that doesn’t reflect their worth.

It’s time to change the tune!

Join us at our Pricing Mastery and Business Acceleration Advisory Mastermind, where we’ll tackle the under-pricing dilemma head-on and discover how to attract customers who see beyond the price tag. Don’t settle for being a bargain.

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Customer Experience
George Sotiropoulos

Discover the Hidden Value in your Business

Are you a business owner like Jack, who loved his coffee shop and its loyal customers but struggled to make money he wanted every night? The issue wasn’t Jack’s coffee; it was how he undervalued his product.

You might be in the same boat, working tirelessly, yet not seeing the profits you deserve.

Our upcoming Pricing Mastery and Business Acceleration Advisory Mastermind is designed for people like you.

We aim to unlock the full potential of your solutions, delve into pricing psychology, and help you claim the hidden value beneath your feet.

This isn’t just another seminar, as you will receive the practical tools and practical exercises you can implement immediately in your business.

Find the missing piece in your business puzzle.

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Customer Experience
George Sotiropoulos

What are you Selling? … It’s Not What Most People Think..

When you understand why people buy at a core level and tailor your solutions to address that desire, you gain the freedom to charge the right price and capture the value you provide through the transformation you deliver. So why do people buy fire alarms? I talk about in this video clip. Why do they buy from you?

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Customer Experience
George Sotiropoulos

I Need to Build a Wall….Around my Inbox

Say No to the “Pricing Pimps”.

All they try to do is spam you on Cheap prices but quality wins in the long run. As business owners, our goal isn’t to attract customers only concerned about cost – it’s to serve those who value the transformation we provide.

That’s why I’m excited to share more soon about my upcoming Pricing Mastery and Business Acceleration Advisory session planned for December 5th. In just 90 minutes, you’ll gain the knowledge and tools to price your services for maximum impact.

Let’s leave the Pricing Pimps behind and build businesses that change lives! Who’s with me?

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Customer Experience
George Sotiropoulos

Win or Take Your Business Home

The shock replacement of a baseball team’s manager out of the blue reinforced a lesson that we can take to heart. Just like a team’s wins and losses affect the experience of their fans or customers, so does your daily interaction (or non interaction) with your clients. If your customer’s experience isn’t superior they can fire you as quickly as this poor baseball manager.

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Want Customers for Free?

Besides staffing, acquiring customers can often be your biggest or one of your biggest expenses. Imagine you could do it for free? And pick up

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