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Our Daily Blog

Business Value
George Sotiropoulos

Wow.. I didn’t know I wasn’t keen on Growth

How do you know if you are keen on growth… well it’s not responding to the clown I mention in this short article. One way is by investing in your business and yourself through a group led mastermind like the Roadblock Advisory Session we are starting 15 January. Details are inside the post.

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Terried chicken at a Presidential Lectern
Business Value
George Sotiropoulos

Are You Running Your Business Like a Scared Chicken?

The 2024 US election season is upon us. It’s a rollercoaster in the Republican camp, with candidates vying to be Trump’s runner-up. But here’s the twist: it’s not just political drama; it’s a lesson in business authenticity and differentiation.

Read how political mistakes that sink a candidate can also be business mistakes that hamper or sink a business. In this article we are talking authentic messages which offers valuable insights for entrepreneurs and political buffs alike. Read on and lets see how authenticity and business strategy resonate with each other

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Business Value
George Sotiropoulos

My Christmas Post…

The most beautiful Christmas Experiences are the most authentic. The same holds true for how you value and communicate your business. Authenticity resonates…. trying to be liked by everyone can put you in a ditch..

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Business Value
George Sotiropoulos

A Payphone Business Parable

Reflecting on a unique experience during my study abroad in Freiburg, Germany in 1990, I was reminded of a powerful lesson in pricing. As students, we discovered a payphone glitch that allowed endless free calls worldwide. This led to a frenzy of calls among us until the system was fixed. That incident taught me an invaluable business lesson: the importance of appropriate pricing.
Today, I’m excited to announce two upcoming masterminds focused on this critical topic. Join me and experts Mark Griffiths (17 January) and Susan Trivers (6 February) for workshops on pricing strategy. These sessions are designed to help you assess your value accurately, avoid undercharging, and set prices that reflect the worth of your services.
Don’t miss the chance to elevate your business by mastering the art of pricing. Say goodbye to the uncertainty and pressure of setting prices. Let’s build a solid foundation for your business growth together..

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owner in 45 rpm record
Customer Experience
George Sotiropoulos

Pricing and the Art of Not Selling Yourself Short – B Side

3 lessons from an informal chat. Don’t be the cheapest, do things right and one time, and think like an owner and not an employee. Implement these three and you can dramatically increase your margins and the quality of your business. We will discuss these and other key pricing strategies and insights in greater detail in our 17 January “Do You Charge What You are Worth” Workshop. DM me for details.

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man on tightrope showing if he sells short will fall
Business Value
George Sotiropoulos

Pricing and the Art of Not Selling Yourself Short

An informal coffe chat with 3 business owners turned into a discussion about pricing and the wisdom and lessons that can help you increase your sales, cash flow, and attract the right type of clients to your business. We will discuss these in greater detail tomorrow as well as in our 17 January “Do You Charge What You are Worth” Workshop. Mesage me for details.

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Pig selling a pink vintage car
Business Value
George Sotiropoulos

Rare and Vintage Cars in a Pig Sty

How walking into a shop where exceptional customer service should be expected instead reinforced a key business lesson. You can have the most premium products and have them look the best possible but if you, or your staff, act no better than a bouncer at a bikers bar then your business will end up like the one I walked in… empty except for bored and frustrated staff.

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