Our Daily Blog

guy sitting alone at a bar
Business Value
George Sotiropoulos

I Think She Likes Me

Dating is in many ways like business. To attract who you want to attract you have to have the unique aspects they are attracted to. Trying to fake it to attract them will set you up for failure. Developing and communicating what makes you unique will attract those who value you and eventually you will find what you have been looking for…

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People meeting with thought bubbles over their heads
Business Value
George Sotiropoulos

A Powerful Week Behind And Even Better One Ahead

Quick recap of an action packed week with lessons and experiences in robust networking. Read on to find the exciting opportunities to grow your business by learning and interacting with other like minded business owners through Sophiall.

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Business Value
George Sotiropoulos

The True Cost of Undercharging: Lessons from an Electric Car Holiday

Imagine you’re on holiday, cruising in a rented electric car. The thrill of the drive is slightly dampened by the need to stop every other day for an hour or more at a charging station.

This constant detour, necessary to ensure enough battery for your trips, becomes a significant time eater. This scenario mirrors a common issue in business: undercharging.

Much like the frequent stops to recharge the car, businesses that don’t price their services correctly often find themselves having to ‘recharge’ through seeking additional funding or implementing cost-cutting measures, leading to wasted time and resources.

Read on to see how proper pricing is as crucial to your business as a full battery is to an electric car journey.

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Business Value
George Sotiropoulos

How Masterminds Can Help You Mastermind Your Business

Being an entrepreneur can feel like you’re exploring unknown territory.

Imagine having a group of fellow business owners, sort of a board of advisors who can help you navigate the journey, avoid pitfalls and accelerate your growth with lessons from their experience.

These are called Masterminds and Sophiall is launching its own. Read to find out more.

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People meeting with thought bubbles over their heads
Business Value
George Sotiropoulos

How Networking Can Grow Your Business

Networking isn’t just a skill; it’s the lifeline of business growth. Our latest article dives into why building and nurturing connections is crucial for success. 🚀

Visibility: Stay at the forefront of your industry through regular networking. Being seen and remembered opens doors to new opportunities.

Knowledge Exchange: Tap into a wealth of insights and innovative ideas from your network.

Collaboration: Forge partnerships that expand your reach and enhance your offerings.

Community: Build a supportive ecosystem that shares in your journey.

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Business Value
George Sotiropoulos

Unlock your True Business Potential for 2024

A last minute business meeting highlights the lesson of needing to know how much your business is worth today and the clarity to make your decisions on how you want to proceed in 2024 much more powerful and effective.

My client in this case went from obsessing about scraps from a table to building her own banquet and driving any decision for her business on her timing and her terms.

Now she can truly unlock her potential for 2024.

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man in 3 piece suit with skis but no snow
Business Value
George Sotiropoulos

Where Has the Snow Gone?

It’s funny to hear Midwesterners complain about a winter that is too mild and yet it shows some people can never be satisfied. Just like some customers are never satisfied and so it’s better to repel them and attract the ones that are not only satisfied, but excited to do business with you. Sounds simple and yet many of us fall into the trap of dancing to some whiner’s tune. For 2024 let your competitors dance with them and keep yourself busy with growing and making your business more valuable.

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Governor of Rome showing martyr to crowd
Business Value
George Sotiropoulos

Martyrs To Help You Grow Your Business

An overlooked key to building and growing a successful business is learning from what others witnessed or experienced as they grew theirs – and sharing the insights. Our new Sophiall Monthly Mastermind is all about helping you build a “Board of Advisors” or Witnesses around you to help you grow faster and avoid expensive and time wasting mistakes.

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