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Business Value
George Sotiropoulos

Who you Run with and Business Success

You become who you hang out with. It’s almost a law from the playground to the boardroom. And in any group you join.. it’s in the actions where you see the real value or lack of they provide. And time is too valuable to waste in a group that at best keeps you stuck but at worse sinks you into the swamp.

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the Howling at the Business

Watching my eldest daughter taunt my youngest until she bellowed a frightening howl that silenced a restaurant highlighted what we face in a noisy market. Lot’s of big promises and the waving of amazing rewards in front of our faces to make us want badlty what they are selling. Unfortunately, like spoiled brats everywhere, they do not have the ability to deliver on the big promise to us.

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charge of men over battle field ww1 scene
Business Value
George Sotiropoulos

Every Day is a Crisis…

Listening to the frustrations of an 8 figure business owner highlights that the challenges we face on the business journey are not isolated or unique to us. That we can learn and tackle them together with sound strategies and common sense solutions

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homeless guy in front of ferrari trying to sell it
Business Value
George Sotiropoulos

Pricing to Get the Life You Want

Your pricing speaks volumes about the value you offer and the clients you attract. Just as we’re influenced by the company we keep, businesses are defined by the customers they cater to. Join our next Owner’s Roundtable to discuss the power of pricing, growth strategies, and more

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Business Value
George Sotiropoulos

“Cajones” is no substitute for Bad Pricing

The biggest mistake I ever made in my career was the one where I underpriced myself -not due to lack of confidence but to the allure of huge commissions without a realistic diligence that the place I was going was the right option

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customers dressed as pimps in pink
Business Value
George Sotiropoulos

Your Pricing Says Alot About….

Your pricing communicates a great deal about how you feel about what you provide and now special it is.

If you price too cheap… your quality is called into question..

Price too high.. your grasp of reality.

But ultimately your pricing should Attract who you want to attract.

And..Repel who you do not want.

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Spartan Soliders with Modern Weapons
Business Value
George Sotiropoulos

Power of Pricing

Are you one of the vast majority of businesses that ignore your pricing strategy at your own peril. Discover the shocking reality Peter discovers when overlooking the most efficient way to drive up his profits.

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bull at dentist shop
Business Value
George Sotiropoulos

The BS of Hourly Pay

Have you ever had a client question your price, asking ‘how long will you actually be working on that?’ It’s time to shift the focus from how long a task takes to the value of the solution provided. Join us in the coming weeks as we explore better ways to price, focusing on value, not hours.

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old sucessful happy couple
Business Value
George Sotiropoulos

20-20 Business and Opportunity

Success isn’t about luck or fate, it’s about building a business that creates opportunities. Learn from those who’ve been there – who’ve built and sold businesses, and unlocked the life they’ve dreamed of. Join us at our next Owner’s Table to discover how you too can create a business that gives you the freedom to live life on your own terms.

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charge of men over battle field ww1 scene
Business Value
George Sotiropoulos

The Charge of the Business Brigade

When you think of World War I, you think of armchair generals eating shrimp and sipping champagne while sending millions to their death with outdated tactics and strategies that produced only corpses. This is what most entrepreneurs face when the “experts” they hire prioritise making the sale and buying flashy cars over providing solutions that will actually bring the real results they are seeking.

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Business Value
George Sotiropoulos

A Business Life Sentence in 60 Seconds

Imagine the disappointment of having a $13.75 million deal fall through just moments before signing the agreement. Instead of a dream holiday, Mark suffered a suffocating silence from an oft disappointed spouse, and retirement plans were pushed back “another 3 years”. It’s more common than we care to admit but you can avoid such a fate..

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Business Value
George Sotiropoulos

Pricing and Freedom

Just like a relaxing drive can be interrupted by an unwanted driver riding too close behind us so often our customers are disturbed when we come in fast and close demanding a new purchase or more money. Avoid that common mistake and watch your profits soar.

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car tailgaiting another
Customer Experience
George Sotiropoulos

Tailgating a Customer

Just like a relaxing drive can be interrupted by an unwanted driver riding too close behind us so often our customers are disturbed when we come in fast and close demanding a new purchase or more money. Avoid that common mistake and watch your profits soar.

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Customer Experience
George Sotiropoulos

Getting Customers as a Hassle

Spam is the gift that keeps on giving when it comes to identifying what’s wrong in today’s business. By acting opposite of the majority who employ spam or buy into the purveyors of it you will stand out and be more attractive to prospects and customers than spamists who whistle and holler

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killer clowns
Dependency on Owner
George Sotiropoulos

The Clowns Haunting Your Business

Complexity Clowns are another bane on the existance of SME owners. They come and try to sell complicated solutions that have no relevance or practicality to you and your situation by showing off corporate owners and others who were fleeced. Find the simple test you can ask them to find out who is and who is not a clown.

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showing complexity wiht a person and buildings
Scaling the Business
George Sotiropoulos

“Keep it Simple Stupid”

As Business owners we often make the mistake of thinking complexity equals quality and overpaying on complicated solutions that have no chance of success but which are sold to us magic solutions. Protect youself by going back to the basics.

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A sinister man surrouned by a python snake
Customer Experience
George Sotiropoulos

When Customers Squeeze You

PIA (Pain in the A**) Pythons – these creatures latch onto a business owner as a normal customer and then they squeeze the owners dry by immobilizing them with complaints, questions, issues so they monopolise all their time and energy until the owner pretty much loses the will to live or gives in on price and other demands. Customers are not always right and you should never have to be stuck with a Python.

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woman in modern setting sitting in the dock
Customer Experience
George Sotiropoulos

Shame Stopping Your Sale?

Shame can keep us from doing what is best for us and often lead us to disastrous paths as a character in a movie I saw recently experienced. When you speak to your customers are you identifying where they might be too embarrassed to ask for help and so making it comfortable for them to do so with you… and finally have the solutions they so desired.

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business man in dark wtih light shining behind as if knowledge but dark as in a curse.
Customer Experience
George Sotiropoulos

Your Business and a Common Curse

We are often passionate and very knowledgeable about what we provide. It’s good to know what we are doing but it can be major trap when we fall into the curse of knowledge and assume our audience knows as much as we do, or are further along the journey than they really are. Overcome this curse and see your conversions begin to skyrocket.

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Logo salesman drawn as a clown
Customer Experience
George Sotiropoulos

No One Cares About Your Logo

Snake Oil Branding Bats are a scourge for modern entrepreneurs as they manipulate and sell them worthless solutions around vanity measures that do nothing for the underlying business. Read in this article to see what one of these “rebranding” victims look like.

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boss monitoring all his employees through spyware
Dependency on Owner
George Sotiropoulos

Key Stroke Spying Your Business Away

Accountability and measuring employee performance is critical but when do you take it too far and it becomes a liability that threatens the business itself. Read this example.. based on a true story but details changed and some light literary license taken.

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roman in front of modern dressed crowd
Business Value
George Sotiropoulos

He’s not the Messiah… He’s a Very Spammy Boy

False Messiahs and Slick Salemen are the expensive vampires hunting each business owners and looking to sell them the dream of a quick fix or solution regardless of whether it will work or is even appropriate. You’ll save countless hours and money in knowing how to identify and avoid the false messiahs who will do all they can to try to stick their claws in you and convert you.

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ww2 soldier in a modern office
Business Value
George Sotiropoulos

Key Lesson from a War Criminal

Can we learn from depraved moments in history. In fact we can. What is scary is what allowed ordinary people to become professional killers and how they rationalized it away. This Rationalisation mechanism is what we have to identify and address when it comes to our business. Because often it traps us in routines and practices that at best keep us stuck and at worst set us up for failure.

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A clown which shows the spammer is holding a business meeting
Scaling the Business
George Sotiropoulos

Help me Tailor my Business

Once again we see the finest in cold emails form people actually getting paid to deliver this crap. I’m being nice and not revealing this person’s full name and company but the email is his. And for someone whose promise is to give me tailored content…. It’s generic and plain stupid.

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Couple standing in front of a moving bus
Scaling the Business
George Sotiropoulos

Hit by a Bus or Divorced

The cliché getting hit by a bus may be in need of getting hit by a bus itself. Only 6,000+ people have bene hit by bus in 20 years. Divorce on the other hand claims nearly 50% of all marriages where there is an entrepreneur. So it makes sense not to prepare for divorce but have a business that is prepared at all times – for every opportunity or D challenge.

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guy receiving a gift and not knowing what to do
Business Value
George Sotiropoulos

Own the Opportunity

Often opportunities are once in a lifetime event. Some business owners had their life changing opportunity in their hands but were not ready when it came and now it’s gone, if not forever, for years. All it may take to be ready.. have your financials and records in order.. starting from today.

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couple being romantic while checking out business on computer
Business Value
George Sotiropoulos

Put the Spark Back in Your Business

It’s easy to get trapped and lose the spark in loving your business and forgetting why you started it in the first place. There are some practical steps you can take but it all starts with the right mindset and the right playbook. Reginite the spark and you will enjoy not only running your business again but owning an asset that puts more money in your pocket and is attractive to investors and customers.

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Donkey sitting in a tuxedo at a computer sending emails
Scaling the Business
George Sotiropoulos

Paid to Look Like an “ASH”

A stupid open in a Linkedin Email illustrates the epidemic ravaging our inboxes and some unaware Entrepreneurs – huckster salesmen promising leads but delivering S**t. See a perfect example inside.

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happy customers with thumbs up
Customer Experience
George Sotiropoulos

Overdelivering and Winning a Relationship

The Best businesses, the ones with the most profits and which give owners the lifestyle that many others envy are businesses that understand the difference between focusing on making a sale or focusing on making and deepening a customer relationship. Walk with me as I finally meet a printer who addresses an immediate need but does it in a way that makes it a long term relationship with me.

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Business Value
George Sotiropoulos

Your Legacy Isn’t Worth a Dime If No One Wants It

He built it for his son.
His son didn’t want it.
And now the business is gone.
Founders — your legacy only matters if someone actually wants it.
Let me show you how to make sure it’s worth passing on — or selling for millions.

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a line of werewolves standing in front of a barber shop waiting for haircut while drinking coffee and reading newspapers
Business Value
George Sotiropoulos

Wolfmen Make the Best Customers

I haven’t trimmed my beard in two weeks.
Not because I’m lazy.
Because the only guy I trust is out of town — and I’d rather look like a werewolf than let the wrong hands touch my face.
That’s loyalty.
And if your business doesn’t have customers who feel that way about you — you’re leaving a goldmine untapped.
Let me tell you why the best clients are the “wolfmen”…
(And why you never, ever let them go.)

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Sheep resting on a grassy cliff overlooking Rhossili Bay in Wales, with a wide sandy beach and rolling waves under a bright blue sky with scattered clouds.
Business Value
George Sotiropoulos

End of the Road — or Start of the Next Chapter?

I saw a restaurant commit business suicide.
I watched a project lose its sponsor and still gain value.
And I spent 7 weeks away — not because I’m rich.
But because I built for control.
Most entrepreneurs build themselves a cage.
Q4 is about unlocking the door — and stepping into open roads and open skies.
If you want real control over your time, money, and relationships…
Stay tuned.

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Burned-out business consultant overwhelmed at a desk, surrounded by paperwork and ringing phones, as a demanding client yells from across the table — illustrating the stress of toxic client relationships
Business Value
George Sotiropoulos

Respect And The Customer Experience

What if the client you’re afraid to lose… is actually the one suffocating your business?
I’ve fired clients before.
Some readers hated me for saying that.
Some unsubscribed.
But what happened next was a lesson in revenue, sanity, and scaling.
Blindly believing that the “client is always right” can be a recipe for killing your business margins and your family life.

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business man trying to get through flooded office with a psycho client clown trailing him.
Business Value
George Sotiropoulos

The Client Who Thought My Time Was on Her Payroll

The Boss You Should’ve Fired 6 Months Ago
Your client doesn’t pay your salary — so why are they treating you like an employee?
Here’s how one midnight meltdown showed me exactly who needed to go — and what happened when I pulled the trigger

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Corporate office in disarray as a disgruntled executive storms out with a box of personal belongings; stunned colleagues and tense atmosphere reflect the consequences of failed leadership decisions
Business Value
George Sotiropoulos

“The Boss” You Should’ve Fired 6 Months Ago

The Boss You Should’ve Fired 6 Months Ago
What do you do when your CEO storms out, ghosts the board, and then casually shows back up expecting his job back?
Let me tell you what one founder did — and how it cost him everything

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CFO cutting a golden goose with a knife labeled “Cost Savings” while dollar bills and customer reviews fly away.
Customer Experience
George Sotiropoulos

The CFO That Butchered The Golden Goose

They cut $150K in “non-essentials”…
Then lost $5.2M in company value.
When margin obsession becomes value destruction — here’s the mistake they made, and how to avoid it.

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