Our Daily Blog

Business Value
George Sotiropoulos

Empty Bottles…Empty Tables…Empty Business

Be patient, Dad,” my 4-year-old said as we waited 45 minutes for our order. Surrounded by the sea and a lovely breeze, I realised something crucial—a lesson from my newly launched 5-Day Challenge. Want to uncover what truly drives your market? Want to stop obsessing about price discounts and ineffective advertising? Join now for free and transform your business.

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An Accountant who is a Clown
Business Value
George Sotiropoulos

Don’t Treat Customers Like a Bank Does

What can dealing with the customer service of your bank teach you?
Its a goldmine of how not to treat your customers and the topic of today’s post.
Now banks have no excuse to provide poor service but they do across the board and it’s mostly due to a finance mindset that erroneously sees customers as costs and not assets.

Segment and treat your customers like the different assets they are… and the sky is the limit.

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Business Value
George Sotiropoulos

Its Easy to Neglect Your Best Customers

Curious how a favourite family beach spot lost its charm? A single change made all the difference. It’s a powerful reminder of how subtle shifts can impact whether your best customers stay or abandon you. It doesn’t even have to be something you did wrong.. but rather something you stopped doing that you did before. Check out how small actions can keep your customers engaged or send them to your competitors.

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Business Value
George Sotiropoulos

You Go as High as the Company You Keep

Ever wondered if your business relationships are holding you back? You might be attracting the wrong crowd without even realizing it. Are those free promotions and networking groups actually draining your energy and time? Discover the hidden traps and how to invest your efforts wisely to attract the right customers. Curious about the secret to confidently charging what you’re worth? Click to unveil the surprising insights…

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guy sitting alone at a bar
Business Value
George Sotiropoulos

Bad English Lead Generation

When reaching out to attract leads for your business are you doing so by planting a big sign on you head and asking people to kick you because you look like a Jack ***?
Instead find out what the people you want to attract really need and want.. and then effectively communicate it.
It’s the topic of our upcoming 5 steps to stop competing on price series coming up.

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guy in white shirt surrouned by women in red
Business Value
George Sotiropoulos

What Makes You Stand Out

How well are you standing out versus your competition? Do your customers see you as unique and superior and someone to whom they want to give their business – repeatedly? Find out by two simple questions you can ask them…

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busy woman who missed a bus
Business Value
George Sotiropoulos

Stop Doing What I Don’t Want to Do

A line from Romans and a couple of wake up calls in my personal health has clarified in my head when I stand in my own way. It also helped a client get out of his way and achieve phenomenal results in just 18 months. Find out more.

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Trump pose after assassination attempt
Customer Experience
George Sotiropoulos

An Assassin and Your Business

“….Politics is Knowing when to pull the trigger” is the end of a quote from GodFather 3 in regards to finance but I’d argue it applies to business in general. In this case I show how a potential assassination can be leveraged in such a way that only Trump benefits and that is no accident. When you can follow an approach popularised by Ben Settle to build a world for your audience and customers.. you can have them do all sorts of things for you and enthusiastically too.

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