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Onboarding and its Critical Timing
After doing the hard work of winning customers, how you onboard them will determine if they stick around.
August 29, 2021
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After doing the hard work of winning customers, how you onboard them will determine if they stick around.
Forgetting or overlooking cash flow is not only a risk to the viability of your business, but can often reduce the value of your business. Instead if you can drive up your cash flow you will often drive up the value of your business and reduce your stress in the process.
Many owners had to take on too much at their own businesses during COVID. This article shows 3 steps you can take to get your life back.
8 facts to help you determine if you own a business or an expensive job. if you own a business than you own an asset that others might want to buy from you. If you own a job, than most likely your business ends when your self employment does.
The Music Industry Illustrates the sometimes exponential value of owning a unique brand. Artists like Bruce Springsteen who own their name, Amazon who owns their distribution experience and Peloton who owns a unique community all illustrate how these unique aspects drive up their respective values.
If you are a business owner you will often have to “fire “yourself from the day-to-day grind of your business so you can truly unlock the value of your business.
To Grow the Value of my Business requires more than just increasing profits. It requires me to optimise my business on the 8 key value drivers a potential buyer would look at.
Use the art of bundling both your expert and general services to capture customers, build their lifetime value, and drive up the value of your business.
Despite having no grapes, vats or wineries of their own – nor experience in the industry – Michael Houlihan and Bonnie Harvey were able to create, grow and sell Barefoot Cellars for millions. 15 lessons they shared from this experience are listed below.
As you know, it is far easier and efficient to cross-sell a new product to an existing customer than it is to market and find a new customer for that product.
If you are looking to just grow your top line revenue, then cross-selling is a very effective technique.
However, you do have to be mindful as to the extent of your cross selling and how it affects your revenue diversification. In some instances, if you cross-sell your existing customers too much stuff, it could make your business far less valuable.
Amazon Prime is arguably one of the most successful examples of a company transforming its repeat customers into repeat business subscribers on the planet.
Not only did the average customer life time value (LTV) more than double, the the success drove tens of thousands of non Amazon customers to subscribe and engage with the company off the bat as repeat subscribers.
As Amazon knew (and clearly illustrated) repeat business drives the value of a company, but not all repeat business is the same.
“I wasn’t being strategic, I was going through a divorce!”
Divorce often sinks a company but John the owner was able instead to transform his company into an independent asset. Today he works 90% less hours, his company is growing, and he enjoys the business much more.
is your business independent or does it own you?
10 Questions Often Asked When Looking to Sell Your Business One of the most intimidating aspects of selling your business can be facing the barrage of
Wisdom is not the same as Intelligence or even technical knowledge. Thousands and tens of thousands of very smart business owners were technical experts at what they produced and should have had business success, but their companies lie in unmarked graves across the economic landscape.
Lack of market demand is the primary reason provided for many start ups failing, but that does not fully explain why 50% of SMEs fail within five years.
“Prepare the business for a sale even if no intention to sell currently or in the future”
Why ? Because if you are preparing to sell from now (even if you do not intend to actually bring the business to market anytime soon), you will position your business to provide you multiple options when it does come to exit. That can mean passing along a well-functioning business to your children (instead of a lemon that prematurely ages them as they struggle to deal with its inherited issues and problems), selling your business at a premium (due to multiple and/or strategic buyers) or other options in between (minority sell off, etc)
Why did you decide to become an Entrepreneur? If you’re like most owners, you aspire to have the freedom that comes from owning your own independent business. This desire for freedom often leads owners to aspire for a bigger business, which they think will give them what they want. Unfortunately, most owners who strive for more revenue or profit as their primary goal often end up with less freedom as slaves to the day-to-day grind of their business.
There’s an alternative to get you closer to what you want..
Excellent Service drives up the value of your business. In this article I illustrate how Amazon solved an AED 1,835 issue for me that generated over AED 400,000 in business value for them. It’s a formula (excellent service – repeat customers – high multiples) they practice again and again.
The Major Blind Spot Blocking Business Value “…Do not think you are wiser than you really are” (Romans 12:16) I wrote an article last month
Financial Freedom – “You Proofing” Your Business In a previous post, I spoke about the Freedom Point and the risk in holding on to your
Are you Achieving Financial Freedom through your Business? When did you last calculate how much of your net worth is tied to your company’s value?
Have you struggled to identify a recurring revenue model that will work in your business?
If so, you’re not alone.
Most owners understand the benefits of recurring revenue, such as predictable cash flow and an increase in their company’s valuation, but struggle with where to start. Just changing your pricing from a one-time transaction to a smaller, recurring fee does not make a sticky subscription model.
Chasing all types of revenue by offering a wide array of products and services is common among growth companies. The easiest way to grow is to sell more things to your existing customers, so you just keep adding adjacent product and service lines.
However, there can be two drawbacks: First, you offer a wide range of products and services without any deep expertise in any of these products and services.
Second, a wide range of products and services can just confuse your customers and lead them to look elsewhere.
Should you Sell your Business Now? 5 Reasons why 2021 might be the time you look to sell your business Have you been thinking about
How practicing Situational Awareness adapted to your business can protect you against the unexpected as well as increase your business value.
She came to the event knowing no one there could help her.
She showed up anyway.
Another guy skipped it because “only 5 people” were attending.
Guess who walked away with a powerful new connection?
This isn’t a post about networking.
It’s about what really creates leverage in business—
and why some people miss it entirely.
I break it down here.
He’s planning to attend a networking event.
But find out only 5 people will be there.
Meanwhile, he’s packing 100 business cards, ready to hand them out.
Is this event a total waste of time…
or the room that changes everything?
Most people would skip it, scanning the web for a “better” event.
But what if what you really needed was already in the room?
Not more people.
Just the right ones.
His daughter graduated.
His wife smiled.
But something felt… off.
There was no fight. No bitterness.
Just silence.
And when the message came in—
“Call me. We’ve got a problem…”
He said the same words he always did:
“I’ll be right back.”
Except this time…She didn’t wait.
This isn’t about one missed dinner.
It’s about what happens when the life you built… forgets to include you.
“Why pay him? He’ll work for free.”
That’s what my boss told an investor who wanted to promote me.
I’d been building the business backend from scratch.
No salary. No support. No credit.
That moment taught me one thing:
Never let anyone undervalue your work—or your business.
If your pricing says “I’m just getting by,” don’t be surprised when buyers ignore you later.
He built the company.
Closed deals. Took commissions.
Even beat his own team to the clients.
The result?
Millions made…
But tens of millions lost and even more left at the table.
And he wasn’t unique in that founders trap.
It’s the same mistake a lot of other entrepreneurs are still making today without realising it.
If your business depends on you to function…
It could be costing you more than you can possible imagine..
Even this second…
Read to find out more…
We planned for 2 hours.
We stayed for 4.
No slides. No pitch deck. No “guru” speeches.
Just real founders swapping real stories about what it actually takes to build, grow, and exit.
One founder broke down how he’s setting up for a second bite of the apple.
Another? Got his business dissected—and rebuilt—live.
If you’re a 7-figure founder who wants strategy, not sugar…
The virtual session’s today.
You’ve probably seen them.
Polished. Loud. Full of hype.
They promise shortcuts, AI hacks, and “zero-money exits.”
But what if the real risk isn’t what they’re selling…
It’s what they’re stealing—right from under your nose?
More than.. your money and your clients.
Something way worse:
Your attention.
Your clarity.
Your ability to build a business that actually gives you freedom.
The Hustle Bros are louder than ever—flooding feeds with flash and dopamine.
But what they’re really selling?
Find out before it’s too late.
Most founders obsess over income.
But what if that’s the wrong scoreboard?
You can increase your revenue every year…
and still be stuck, broke, or burned out.
There’s one question I’ve learned to ask that reveals whether a business owner is building freedom—
or just a high-paying trap.
I unpack it in this new piece.
If you’re building something that’s supposed to last…
check it out in this article…