“….Politics is Knowing when to pull the trigger” is the end of a quote from GodFather 3 in regards to finance but I’d argue it applies to business in general. In this case I show how a potential assassination can be leveraged in such a way that only Trump benefits and that is no accident. When you can follow an approach popularised by Ben Settle to build a world for your audience and customers.. you can have them do all sorts of things for you and enthusiastically too.

Ever walked into a place designed to create an unforgettable experience? Imagine a school like that. I recently toured a new school in Dubai, where my wife will work, and my daughters will attend. The moment you step into the welcoming entrance, you know it’s different. Bright, spacious, and thoughtful in every detail. And it only gets better from there. Read on to learn what it can teach you about your business.