Today marks my 10th wedding anniversary in Greece—a day that revealed a surprising truth. I was eager to impress someone important, hoping for approval. But things didn’t go as planned. An empty table, a missing card, and a powerful lesson emerged from that night. It applies to how we run our business and a better way to grow our business. Click to find out what happened, the lesson learned and how you can get to the next level with my free 5-Day Challenge.

Be patient, Dad,” my 4-year-old said as we waited 45 minutes for our order. Surrounded by the sea and a lovely breeze, I realised something crucial—a lesson from my newly launched 5-Day Challenge. Want to uncover what truly drives your market? Want to stop obsessing about price discounts and ineffective advertising? Join now for free and transform your business.

Curious how a favourite family beach spot lost its charm? A single change made all the difference. It’s a powerful reminder of how subtle shifts can impact whether your best customers stay or abandon you. It doesn’t even have to be something you did wrong.. but rather something you stopped doing that you did before. Check out how small actions can keep your customers engaged or send them to your competitors.

When reaching out to attract leads for your business are you doing so by planting a big sign on you head and asking people to kick you because you look like a Jack ***?
Instead find out what the people you want to attract really need and want.. and then effectively communicate it.
It’s the topic of our upcoming 5 steps to stop competing on price series coming up.