“For she is more profitable than silver, and her gain is better than fine gold. She is more precious than rubies; nothing you desire can compare with her.” (Proverbs 3:14-3:15).
We’re talking about Sophia…
More specifically, the Greek word for wisdom.
And how tapping into Sophia or wisdom can transform what your business provides you.

Profitability alone doesn’t guarantee a buyer will be interested in your business. In fact, many owners don’t realise that 7 out of 10 businesses fail to sell—not because they’re unprofitable, but because they lack what buyers value most:….

“I ain’t missing you at all… since you’ve been gone.”
That’s the song your business should sing when you’re away.
If your business misses you every time you step out—whether it’s for a holiday, a family event, or even a few hours—it’s a sign of trouble.

When you’re running a business, it’s easy to think buyers will see the value in everything you’ve built—the late nights, the sacrifices, the blood, sweat, and tears.
But buyers don’t care about brownie points.
They care about what your business can do for them. If you can’t answer that, your business could end up like Sally’s….