Yesterday’s workshop was a game-changer for those looking to master pricing strategies and accelerate business growth. Missed it? Let me share three key takeaways that are revolutionising the way we think about pricing:

𝗜𝗺𝗽𝗮𝗰𝘁-𝗕𝗮𝘀𝗲𝗱 𝗣𝗿𝗶𝗰𝗶𝗻𝗴: It’s not about the cost of delivery or hours worked but charging for the transformative value your service provides. This approach significantly boosts sales and positions your business as a pivotal part of your customer’s success.

𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗖𝗵𝗼𝗶𝗰𝗲 𝗶𝗻 𝗢𝗳𝗳𝗲𝗿𝘀: Presenting clients with options, especially using Susan’s “magic number”, not only empowers them but also increases the appeal and satisfaction of your service.

𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗮𝘀 𝗮 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲: What your prices say about your business matters. Proper pricing strategies can dramatically influence client perception and make your offers irresistible.

Implementing these strategies, Susan’s clients see remarkable results, converting proposals at an 80-85% rate and enjoying peace of mind in their business operations.

Don’t miss out on our next workshop for more transformative insights!

Ever faced a client demanding you justify a price increase?

Sally did, and instead of listing her qualifications or how hard she worked, she highlighted the tangible impact of her services:

“In our last 3 years together, you’ve doubled your revenues, thanks to my solutions. If we are to continue, this is the fee you’ll invest.”

This shift in approach, inspired by Susan Triver’s Impact Based Pricing, emphasises value over credentials. It’s a game-changer, enabling business owners to convert 80-85% of proposals.

Learn this principle at our Online Pricing Mastery and Business Acceleration Mastermind. Don’t miss out, especially if you’re in knowledge-based services.