He opened the offer And felt sick.
There was a digit missing.
And when the broker explained why—it was a punch to the throat.
Not a finance issue.
Not a recession.
Just one painful truth:
If you’ve ever wondered what your company’s really worth…
This story might sting.
He spent three decades building it.
When it was finally time to walk away… no one wanted it.
He made one fatal mistake—one that 7-figure founders make every day without realizing it.
The worst part?
He didn’t even see it coming.
This isn’t a story about business.
It’s about the blind spot that kills exits before they even start.
He built the company.
Closed the biggest deal of his life.
Finally made it.
But instead of celebration, he got silence.
Cold dinners. Missed memories.
And one question from his daughter that nearly broke him.
This isn’t about revenue.
It’s about what success costs when you build it wrong.
I wrote this for the founder who thought the grind would end—but it didn’t.
It just got worse.
Most business owners don’t realize it…
But there’s a silent shift that happens somewhere between year 3 and year 10.
It doesn’t show up on the P&L.
It doesn’t get mentioned in strategy sessions.
But it kills freedom, ruins families, and traps even the most successful founders.
I wrote this for the ones who feel it—but can’t name it yet.
Read it. Then ask yourself:
Is this already happening to me?
Sometimes the truism is in front of you face to face.. last night it was the idea that who you spend your time with can play a big part of how successful you become. I saw the power of that in Sophia Moulin’s Epicon Iftar where I spent 5 hours speaking with successful family offices and investors and enjoyed the amazing conversations… I
Three years ago, a business owner had millions on the table. He wasn’t quite investor-ready, but with a few smart moves, he could have been.
We mapped out a plan. He didn’t say yes. He didn’t say no. He just disappeared.
Now? His numbers have dropped, and the best offer he can get is pennies on the dollar.
Opportunity doesn’t wait. It knocks—once.
Are you ready when it does?
At the gym, I used to see a guy who was obsessed with one thing—getting bigger arms.
Every day, he went straight to the curl station, lifting faster and harder, convinced this was the secret.
But no matter how much effort he put in, nothing changed.
Then one day, he disappeared.
I see business owners make the exact same mistake.
And it’s costing them time, money, and real growth.
And something else.. which I’ll touch on over the next few days..
Every business owner carries a weight. Some wear it like a badge of honor, convinced it’s just part of the grind. Others don’t even realize it’s holding them back. But there comes a moment when you have to ask—am I actually moving forward, or just pushing the same rock uphill over and over again?
I met someone recently trapped in this cycle. His story might sound familiar.