When the economy takes a turn for the worse, business owners’ first instinct is to cut costs. They’ll slash prices, fire staff, and skimp on quality to try and preserve their profits.
They think they can keep profits the same even with lower revenue by reducing costs and slashing prices to increase volume.
In almost every case, they’re wrong.
Too many companies nowadays treat customer service as an expense, not the investment it is. They’ll roll out the red carpet for you when they’re trying to sell you something, but once you’re a customer, they couldn’t care less about you.
How do you go from Risky Business to a Business where you don’t have to be there every hour of the day?
As a business owner or CEO, you can’t be everywhere at once. You have to trust that your employees will do their jobs and not party like it’s 1999 (or 2022). But how do you make the leap from risky business to hands-off business? Here are four tips to get you started.
Do you hate turning away customers because you are just too busy to handle the ones you have? Would you like to scale but have a budget that is too tight to do so?
Some quick basic steps can help you start scaling and generate the cash flow you need to make the necessary investments to really take your business to the next level.
Do you ever feel like you’re being pulled in a million different directions? That you can’t possibly take on any new business because you’re already stretched too thin?
It’s so easy to chase the latest shiny object. This includes using “powerful” marketing and persuasion principles, but doing it the wrong way. Basically, you need to deliver what you promise…
Don’t catfish your customers…
Cheap Customer Service doesn’t save you money.. It costs you current and future earnings at multiples much higher than the small margin you save by shortchanging the most important facet of your business.
10 pretty simple steps on the surface but which can help you scale and free your business from relying on you, and so allow you to get your life back.
Building and selling a business requires two types of discipline: 1) Focusing on your niche to build an independent, scalable and successful company, and 2) Focusing your actions and decisions on those that build the most valuable and least risky asset. The type of asset a future buyer would pay the highest money to acquire.
Before looking to sell your business, have you considered the mental, financial, and business readiness that will determine if you get the full price, half or nothing?
After a frustrating low valuation, Laura Steward executed a simple 3 step program to introduce recurring revenue and step back from day to day sales. As a result, she sold her company two years later for 4x the original valuation price.
After doing the hard work of winning customers, how you onboard them will determine if they stick around.
Forgetting or overlooking cash flow is not only a risk to the viability of your business, but can often reduce the value of your business. Instead if you can drive up your cash flow you will often drive up the value of your business and reduce your stress in the process.
Many owners had to take on too much at their own businesses during COVID. This article shows 3 steps you can take to get your life back.
8 facts to help you determine if you own a business or an expensive job. if you own a business than you own an asset that others might want to buy from you. If you own a job, than most likely your business ends when your self employment does.
The Music Industry Illustrates the sometimes exponential value of owning a unique brand. Artists like Bruce Springsteen who own their name, Amazon who owns their distribution experience and Peloton who owns a unique community all illustrate how these unique aspects drive up their respective values.
If you are a business owner you will often have to “fire “yourself from the day-to-day grind of your business so you can truly unlock the value of your business.
To Grow the Value of my Business requires more than just increasing profits. It requires me to optimise my business on the 8 key value drivers a potential buyer would look at.
Use the art of bundling both your expert and general services to capture customers, build their lifetime value, and drive up the value of your business.
Despite having no grapes, vats or wineries of their own – nor experience in the industry – Michael Houlihan and Bonnie Harvey were able to create, grow and sell Barefoot Cellars for millions. 15 lessons they shared from this experience are listed below.
As you know, it is far easier and efficient to cross-sell a new product to an existing customer than it is to market and find a new customer for that product.
If you are looking to just grow your top line revenue, then cross-selling is a very effective technique.
However, you do have to be mindful as to the extent of your cross selling and how it affects your revenue diversification. In some instances, if you cross-sell your existing customers too much stuff, it could make your business far less valuable.
Amazon Prime is arguably one of the most successful examples of a company transforming its repeat customers into repeat business subscribers on the planet.
Not only did the average customer life time value (LTV) more than double, the the success drove tens of thousands of non Amazon customers to subscribe and engage with the company off the bat as repeat subscribers.
As Amazon knew (and clearly illustrated) repeat business drives the value of a company, but not all repeat business is the same.
“I wasn’t being strategic, I was going through a divorce!”
Divorce often sinks a company but John the owner was able instead to transform his company into an independent asset. Today he works 90% less hours, his company is growing, and he enjoys the business much more.
is your business independent or does it own you?
10 Questions Often Asked When Looking to Sell Your Business One of the most intimidating aspects of selling your business can be facing the barrage of
Wisdom is not the same as Intelligence or even technical knowledge. Thousands and tens of thousands of very smart business owners were technical experts at what they produced and should have had business success, but their companies lie in unmarked graves across the economic landscape.
Lack of market demand is the primary reason provided for many start ups failing, but that does not fully explain why 50% of SMEs fail within five years.
“Prepare the business for a sale even if no intention to sell currently or in the future”
Why ? Because if you are preparing to sell from now (even if you do not intend to actually bring the business to market anytime soon), you will position your business to provide you multiple options when it does come to exit. That can mean passing along a well-functioning business to your children (instead of a lemon that prematurely ages them as they struggle to deal with its inherited issues and problems), selling your business at a premium (due to multiple and/or strategic buyers) or other options in between (minority sell off, etc)
Why did you decide to become an Entrepreneur? If you’re like most owners, you aspire to have the freedom that comes from owning your own independent business. This desire for freedom often leads owners to aspire for a bigger business, which they think will give them what they want. Unfortunately, most owners who strive for more revenue or profit as their primary goal often end up with less freedom as slaves to the day-to-day grind of their business.
There’s an alternative to get you closer to what you want..
Excellent Service drives up the value of your business. In this article I illustrate how Amazon solved an AED 1,835 issue for me that generated over AED 400,000 in business value for them. It’s a formula (excellent service – repeat customers – high multiples) they practice again and again.
The Major Blind Spot Blocking Business Value “…Do not think you are wiser than you really are” (Romans 12:16) I wrote an article last month
Financial Freedom – “You Proofing” Your Business In a previous post, I spoke about the Freedom Point and the risk in holding on to your
I saw a restaurant commit business suicide.
I watched a project lose its sponsor and still gain value.
And I spent 7 weeks away — not because I’m rich.
But because I built for control.
Most entrepreneurs build themselves a cage.
Q4 is about unlocking the door — and stepping into open roads and open skies.
If you want real control over your time, money, and relationships…
Stay tuned.
What if the client you’re afraid to lose… is actually the one suffocating your business?
I’ve fired clients before.
Some readers hated me for saying that.
Some unsubscribed.
But what happened next was a lesson in revenue, sanity, and scaling.
Blindly believing that the “client is always right” can be a recipe for killing your business margins and your family life.
The Boss You Should’ve Fired 6 Months Ago
Your client doesn’t pay your salary — so why are they treating you like an employee?
Here’s how one midnight meltdown showed me exactly who needed to go — and what happened when I pulled the trigger
The Boss You Should’ve Fired 6 Months Ago
What do you do when your CEO storms out, ghosts the board, and then casually shows back up expecting his job back?
Let me tell you what one founder did — and how it cost him everything
They cut $150K in “non-essentials”…
Then lost $5.2M in company value.
When margin obsession becomes value destruction — here’s the mistake they made, and how to avoid it.
Save $0.30. Lose $5.00.
That’s what one founder did — and it cost him millions.
The “smart” tax deduction that killed his valuation — and how to avoid the same trap
People paid this business to work for free.
And they loved every minute of it.
I didn’t meet the owners.
Because they didn’t need to be there.
Let me tell you what I saw — and why this seasonal farm is far more valuable than it looks
Last night I kept waking up sweating.
And no, it wasn’t stress — it was a plastic mattress cover in 15°C weather.
But it reminded me of the kind of nights I used to have…
When my business was the thing keeping me awake.
Sign up to receive daily insights, actionable strategies, and expert advice to help you free up your time, boost profits, and build a sellable business.