Don’t try to be everything to everyone. I recently met an entrepreneur who promised to handle every aspect of marketing. The result? People tuned out. She quickly pivoted careers. The lesson? Focus on excelling in one area, meeting your audience where they are, and delivering what they truly need. That’s how you attract and keep customers. Want to master this? Join our free course to learn how a 60-year-old marketing secret can transform your business.

When David and his wife faced hard times with their business, they were struggling to keep afloat without spending more money. Eighteen months later, they achieved a remarkable 30% growth rate without any extra advertising costs. Discover how they transformed their business by focusing on what made them successful in the first place and cutting out distractions. Learn their strategy and find out how you can do the same for your business

What can dealing with the customer service of your bank teach you?
Its a goldmine of how not to treat your customers and the topic of today’s post.
Now banks have no excuse to provide poor service but they do across the board and it’s mostly due to a finance mindset that erroneously sees customers as costs and not assets.

Segment and treat your customers like the different assets they are… and the sky is the limit.

Ever wondered if your business relationships are holding you back? You might be attracting the wrong crowd without even realizing it. Are those free promotions and networking groups actually draining your energy and time? Discover the hidden traps and how to invest your efforts wisely to attract the right customers. Curious about the secret to confidently charging what you’re worth? Click to unveil the surprising insights…

How well are you standing out versus your competition? Do your customers see you as unique and superior and someone to whom they want to give their business – repeatedly? Find out by two simple questions you can ask them…

They’re not who you think they are. They’re lurking, ready to drain the lifeblood of your hard-earned success. Who are these relentless creatures? How can you spot them before it’s too late?
Explore the tactics and signs of these price-squeezing predators and share strategies to protect your business from their grasp. Stay vigilant and stay ahead.

Sometimes, a single piece of information can shift your entire perspective and transform how you have been running your business. Discover how understanding one crucial concept can make all the difference – especially if you feel things have become more challenging recently.
Curious to know more? Stay tuned to uncover this vital insight that could bring some much needed success.

Last week, we explored how to avoid the constant pressure to lower prices and still thrive. Vance Morris, with his carpet cleaning business, defies the odds by charging much more than his competitors in a commodity market and gaining a loyal base of repeat customers. How does he manage this in such an environment where everyone else tries to undercut each other on price? Stay tuned to learn more

As I parked my car in the scorching 44°C(111.2°F) heat, I realised how much customer experience and value matter.

My daughter’s school? A logistical nightmare:

* Staff hogging all the good parking spots.

* Gate farthest from where we park.

* No access to the air-conditioned buildings.

* A sun-soaked trek to the car with my daughter.

It felt like a fire walk and sauna every day.

But the new school next door? A dream:

* Ample parking for everyone.

* Convenient, central pickup and drop-off.

* A welcoming lobby with a café for parents.

They’re already full with a waiting list, and they haven’t even opened yet.

Curious how these lessons apply to your business?

Who knew a Mouse could teach us about achieving business freedom? The magic keeps us coming back, eager to spend more for that unforgettable experience. Curious about how you can apply these lessons to your own business? Join us this Wednesday at the Profit and Dine Differentiation Dinner..

Feeling frustrated by constant pressure to reduce your prices? This story unveils the power of differentiation and how it can make your business immune to blackmail from Discount Zombies. Discover the key to standing out and maintaining your value. Stay tuned for insights that could transform your approach to pricing and competition.