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Our Daily Blog

guy receiving a gift and not knowing what to do
Business Value
George Sotiropoulos

Own the Opportunity

Often opportunities are once in a lifetime event. Some business owners had their life changing opportunity in their hands but were not ready when it came and now it’s gone, if not forever, for years. All it may take to be ready.. have your financials and records in order.. starting from today.

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couple being romantic while checking out business on computer
Business Value
George Sotiropoulos

Put the Spark Back in Your Business

It’s easy to get trapped and lose the spark in loving your business and forgetting why you started it in the first place. There are some practical steps you can take but it all starts with the right mindset and the right playbook. Reginite the spark and you will enjoy not only running your business again but owning an asset that puts more money in your pocket and is attractive to investors and customers.

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Donkey sitting in a tuxedo at a computer sending emails
Scaling the Business
George Sotiropoulos

Paid to Look Like an “ASH”

A stupid open in a Linkedin Email illustrates the epidemic ravaging our inboxes and some unaware Entrepreneurs – huckster salesmen promising leads but delivering S**t. See a perfect example inside.

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happy customers with thumbs up
Customer Experience
George Sotiropoulos

Overdelivering and Winning a Relationship

The Best businesses, the ones with the most profits and which give owners the lifestyle that many others envy are businesses that understand the difference between focusing on making a sale or focusing on making and deepening a customer relationship. Walk with me as I finally meet a printer who addresses an immediate need but does it in a way that makes it a long term relationship with me.

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Business Value
George Sotiropoulos

Looting the Business One Staple at a Time

My friend’s client was beside himself with the disappearing stationary in his large business that was costing him every September. Find out what he did the implications for your business.

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Grumpy bearded restauarnt owner
Business Value
George Sotiropoulos

Do you Know About Taxes?

Ever been “assaulted’ in a networking meeting by inane drivel and someone desperate to all at all costs. I experienced it this weekend and it reinforced how now to try to stand out to attract customers or investors to your business

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Modern dressed Eve and the Serpent in the Garden of Eden
Business Value
George Sotiropoulos

Today’s Slippery Snakes

As the story goes, Eve was tempted by a Serpent and brought death to the human race. In our businesses we are often tempted by Serpents who promise easy and seductive solutions to our problems but which only end up lightening our wallets and doing nothing to bring us success.

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Marketing wizard returns with some more bad automated marketing so picture shows wizard homeless
Business Value
George Sotiropoulos

The Marketing Wizard Returns

: The Marketing Wizard returns with one of his automated follow up emails that proceeds to award me a fictitious certificate. It’s a cautionary example of even an apparently successful business trying to take a short cut and having it blow up in their faces.

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