Ever wondered how a perfume manufacturer boosted revenues by 5x in two years by borrowing marketing strategies from… a carpet cleaner?
It’s a prime example of thinking outside the box and being open to unconventional sources of inspiration. This tale, among others, illustrates why staying curious and ready to adapt is crucial for your business’s long-term success.
Dive into the story and discover how making decisions based on one criteira can help you better embrace unexpected ideas that put more money in your pocket today safeguard your future and ensure your efforts pay off—today, tomorrow, and beyond.

Have you ever thought about the end goal of your business journey and the progress you’re making towards achieving it? More crucially, are you enjoying each step along the way?
Do you want to know how to do so?
Check out this article and how one business owner took a potential calamity and still ensured he could not only survive but thrive.

Remember the dot-com craze of the late ’90s? Well, history’s repeating itself with the .ai domain rush. Anguilla, a small territory, is set to boost its GDP by 10% or $30M, thanks to owning the .ai suffix.
Companies are scrambling to get a piece of the AI pie, but here’s the catch: simply adding .ai to your brand doesn’t elevate your customer experience or the value you deliver. It’s like putting lipstick on a pig.
Real value lies in authenticity, something Perry Marshall emphasized in our recent Titans Xcelerator Mastermind session. In an era of deep fakes and mass commoditization, people crave genuine experiences.
Just look at concert ticket prices soaring while music becomes virtually free. It’s not just about the product; it’s about the authentic experience. So, what’s your take on this? Are we focusing too much on gimmicks rather than genuine value?